Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. It’s an easy way to set measurable goals and to align your objectives with your daily posting.

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Calendar Social Media Content Media 277

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Drafting and testing. Writing multiple drafts for A/B testing on social media. Think about these factors—audience, timing, content, and placement—and where AI can boost your efforts. Optimizing reach.

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Social Media Images Video Media 80

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. How much effort are your social media channels really worth? What are the right tools to help measure success? Measure program success, not just analytics. Simply Measured. By Sacha Evans. Sprout Social.

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Social Media Channel Difference Media 119

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. How will you measure the success of your paid advertising campaign? There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

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Tips Organization Channel Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

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Test Impact Experiment San Francisco 114

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. Research and exploration.

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Mail Fundraising Nonprofit Channel 52

The Storytelling Non-profit

NOVEMBER 3, 2021

There are lots of elements in storytelling that you can tweak and test. Finally, make your goal measurable so you know whether or not you meet your goal. This includes: Audience research – Here’s my guide to audience research and how to build an audience persona for your storytelling work.

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Storytelling Profit Phase Advice 106

Whole Whale

MARCH 30, 2023

We know you are probably impatient so let’s just right to the fun stuff, enter the name and general mission of your nonprofit, followed by the general audience that you’d like a profile for in this AI tool. × They help nonprofits understand their target audience better and create effective fundraising campaigns.

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Donor Build Demographics New York City 52

The Modern Nonprofit

DECEMBER 4, 2023

Nonprofits, heavily reliant on digital channels for fundraising, face new challenges in adapting to these legislations. The compliance is not just a legal necessity but also a trust-building measure with their donors and supporters.

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Support Fundraising Awareness Data 103

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Measuring impact and managing outcomes is at the core of the work performed by nonprofits, academia, foundations, corporate social responsibility (CSR) teams, and more.

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Impact Management Organization Evaluation 120

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

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Guide Donor Fundraising Social Media 52

Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. Segment Your Audience Segmentation isn’t only essential for email campaigns—segmenting your direct mail recipients personalizes your message and improves engagement. Direct mail is too often associated with the past.

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Mail Campaign Donor Tips 52

Saleforce Nonprofit

FEBRUARY 11, 2022

Organizations can use a donation form on their website or social media channels to solicit donations from anywhere in the world. Hopefully by now, all fundraising practitioners and development leaders at impact organizations large and small have begun testing and seeing success. Use Social Media to Your Advantage.

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Online Tips Fundraising Nonprofit 103

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. How to Measure Success.

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Virtual Professional Marketing Fundraising 105

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

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Measure Social Media Media Social 98

Nonprofits Source

OCTOBER 25, 2023

Personalized Communication Ideally, your marketing efforts will reach vast audiences. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit. You can also create audience personas to help you plan future communications. Test your content.

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Marketing Support Demographics Nonprofit 52

Forum One

DECEMBER 15, 2022

How are we going to measure success? This includes thinking deeply about audience needs, but also the needs of other departments and teams within their organizations. It’s a year-long process where I’m talking to field offices, the digital marketing team, channel managers, social, email, and everything in between.

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Practice France Austria Measure 62

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Focus on optimizing donation channels for mobile.

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Lesson Fundraising Digital Test 59

Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. For example, your fundraising email list versus your Facebook page versus your direct mail—three different channels translates to three different communication tactics.

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Channel Data Strategy Tips 63

Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. For example, your fundraising email list versus your Facebook page versus your direct mail—three different channels translates to three different communication tactics.

Channel 59

Channel Data Strategy Tips 59

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Build your audience persona. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist.

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Digital Marketing Guide Chapter 111

Forum One

JUNE 10, 2021

Additionally, you may have reports from social media channels, like Facebook and Twitter, and maybe a third-party fundraising system, like Blackbaud or Classy. Specify which underperforming audience segments you can target with a better donation experience to meet your primary goal. Measure each cohort’s giving behavior.

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Personal Online Giving Oregon 49

NetWits

JUNE 19, 2012

Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. They test offers, messaging and more. A quick survey’s of Tuesday’s attendees found only a few nonprofits were testing their email campaigns. List churn.

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email Test Conference Benchmark 150

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

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Social Media Headline Media Social 101

Whole Whale

JANUARY 27, 2023

That’s a huge amount of opportunity for nonprofits to tap into and reach out to new audiences. Benefits of Using Quora for Nonprofits Using Quora gives your nonprofit the opportunity to easily connect with a larger audience and showcase its stories, campaigns and impact. Here are some clear ways nonprofits can use Quora: 1.

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Awareness Question Ideas Strategy 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. They take the curated content we share with them and translate it out to their audiences through the communications channels they maintain.

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Campaign Conservancy Measure Method 122

Media Cause

JUNE 28, 2021

Whether your goal is to drive traffic, acquire leads, get donations or even gain learnings, having a defined why for your campaign will help you plan for, and ultimately measure, success. Channel selection comes down to a few things: your goals , your audience and your budget. Who is your target audience(s)?

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Practice Audio Nonprofit Search 59

Neon CRM

NOVEMBER 30, 2023

Create goals that are specific and measurable to ensure that the stories you tell are purposeful (“specific” and “measurable” just so happen to be the first two letters in the S.M.A.R.T. Utilize Visuals Humanize your nonprofit’s stories by adding visuals like photos and videos to engage your audience. goals acronym).

Storytelling 52

Storytelling Guide Nonprofit Story 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle, was a participant in the Measuring Networked Nonprofit peer learning groups supported through my work as Visiting Scholar at the Packard Foundation. Increase post sharability.

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Turkey Social Media Mobile Oracle 101

Whole Whale

SEPTEMBER 22, 2020

They have a landing page and can be promoted across many channels or used as a search engine marketing page. Create a quiz that tests the knowledge of users who are aligned with your organization’s cause. These are low-cost ways to acquire an email on Facebook from a targeted audience. In-line CTAs. Online quizzes.

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Ideas Donor Work Online 98

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. In GA4, you can create a lookalike audience based on those donors, then import it into Google Ads and target them directly. Some questions you might ask in this process are: What traffic channels or sources lead to the best name acquisition?

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Analytics Google Fundraising Track 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. The first step is to get organized.

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Social Media Integration Tools Tips 126

Bloomerang

NOVEMBER 16, 2023

This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Be sure to look for a text-to-donate provider that offers measures like: PCI compliance Fraud detection Data encryption These aspects will make your text fundraising transactions as secure as possible and build donor trust.

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Mobile Guide Giving Fundraising 57

Achieve

JUNE 1, 2023

For example, you might test different Giving Tuesday email strategies or affinity month themes to see if donors respond better to certain appeals. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics. How much online donors tend to give.

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Donation Donor Giving Demographics 52

AccelEvents

OCTOBER 13, 2020

Needless to say, event planning and attracting an audience during a global coronavirus outbreak is difficult! Social distancing measures that will be in place. Inform event attendees on required COVID-19 test. . Some events have required participants to get a COVID-19 test a few days prior to arriving at the event. .

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Communication Tips North America Registration 98

NetWits

DECEMBER 2, 2010

We are breaking the audience and database into manageable groups for the purpose of communicating with them. This is typically accomplished by defining portions or segments of your audience who have similar characteristics or interests. The worst thing you can do: not segment your audience. E-mail Schedules & Strategies.

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email Marketing Mail Metrics 149