Remove Audience Remove Measure Remove Presentation Remove Social Media
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How to craft a data-driven social media strategy for your nonprofit 

Candid

Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them.

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[FREE WEBINAR] How to Create Highly Engaging Nonprofit Videos

Nonprofit Tech for Good

Presented by: Doug Scott , Founder & CEO of Tectonic Video. Topic we’ll discuss include: Why video engagement is key and how to measure it. Which social media platforms are the most important for nonprofit video. How to use audience testing and seed groups to improve engagement. << Cost: Free.

Video 343
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. With ChatGPT entering the scene, we’re presented with an innovative way to enhance these dimensions. Output as a table.”

Digital 292
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Finally, A Clear Shift in Attitudes About Measuring Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

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See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

Fenton just released a terrific guide book focused on actionable metrics: “See, Say, Feel, Do: Social Media Metrics that Matter” It is tempting to imagine social media as its own communications island where Twitter Follower counts are valuable currency that can be exchanged for internal high-fives.

Metrics 227
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Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context

Beth's Blog: How Nonprofits Can Use Social Media

Arts and Social Media. View more presentations from Devon Smith. And, the process of observing even 10 other similar organizations social media practices can give you lots of good ideas if you approach with discipline. Devon summarized the data in the above presentation. A benchmarking process can help.

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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. Along with measuring against impact results, it is important to look at how much time has been invested. Simply Measured. Sprout Social.