Remove Audience Remove Industry Remove Metrics Remove Mind
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.

Create 169
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The End of Expertise and How Associations Must Adapt

The MatrixFiles

How is declining trust affecting your industry or profession? Many association execs expressed the belief that declining trust is affecting their industry, including execs from higher education, medicine, public health, foreign affairs, media, real estate, government, technology, science, veterinary medicine, and libraries.

professionals

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 296
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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 236
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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind. The next step is to develop everything from scratch, including performing integrations with all of your other software platforms and building all the dashboards and visualizations for your performance metrics.

Software 321
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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Is technology tying your audience in knots? Trust isn’t a challenge that is currently top of mind for association leaders. This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Could the issue be trust?

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Information: The Better Half of IT

sgEngage

Clean data allows you to reach the right audience at the right time with a higher probability of getting their attention and sealing the deal, whether that is a donation, a new student enrollment, or simply getting current parents at your school to sign a permission form. Raw data is like the basic sugar molecule that powers metabolism.

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