The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause.

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Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Continue to engage with your audiences, sharing how critical your mission is and, given current events, how it may be even more critical than ever before. For nonprofits in the U.S.

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Communication Support Calendar Advocacy 59

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. So when it comes to inspiring your donors to support your cause, you might consider creating a nonprofit explainer video for your organization. Get to know your audience. What are nonprofit explainer videos? Add human interest.

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Video Support Tips Audio 105

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

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Audience Marketing Nonprofit Search 98

Bloomerang

FEBRUARY 21, 2024

A raffle is an easy way to increase fundraising revenue and engage supporters at events. Supporters purchase raffle tickets, typically for a low fee. They can also be held virtually, and supporters can purchase tickets online. Let’s start by answering a few frequently asked questions to understand how raffles function.

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Nonprofits Source

OCTOBER 25, 2023

And using nonprofit software to help you look at your donor data like a marketer can be your secret fundraising weapon. In this guide, we’ll explore three ways your organization’s marketing efforts can be supported by its constituent relationship management (CRM) software. This can help you make targeted asks in the future.

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Marketing Support Demographics Nonprofit 52

Bloomerang

AUGUST 3, 2023

It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. Any advice on how I can help balance the scales, between discussion and action? In this webinar follow-up, Kristal Frazier answers your pressing questions on DEI donor best practices.

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Candid

SEPTEMBER 27, 2023

We’ve curated a nonprofit reading list to help your organization make the most out of this charitable time of year. These nonprofit books provide sample messaging and practical guidance to help you write appeals that resonate with your donors and compel them to support your organization.

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NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? You have a cause and a message to share, but getting it out there to the right people isn’t always easy. When maximizing audience growth, an aimless attempt rarely works. This helps provide the basis for confident action. Quality staff? Higher touch?

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Audience Phase Nonprofit Mind 80

Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. You can even use outbound messages to solicit donations from your supporters. Now, text messaging is ingrained into our everyday lives. You can read all about it here.

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Nonprofit Tech for Good

JUNE 24, 2023

It aims to remove barriers for people with visual, auditory, cognitive, mobility, and other permanent or temporary limitations so they can effectively receive, understand, and respond to email communications.

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Accessibility email Practice Ratio 325

Bloomerang

OCTOBER 27, 2023

Lola’s story: Turning volunteers into super supporters When Lola Woods went into the Idaho Youth Ranch thrift store she wasn’t thinking about runaway or homeless youth. As she waited in line with her item she overheard an ad on the instore radio about the ways Idaho Youth Ranch helps struggling kids and families.

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sgEngage

NOVEMBER 30, 2022

Your nonprofit has worked diligently to build programs, events, and campaigns that help make the world a better place. No matter the details of your story, you can leverage that sense of empathy to solicit a response from your audience. Always remind your audience that meaningful change can only happen with their assistance.

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Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way.

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Action Practice Tips Seattle 271

Forum One

MARCH 23, 2021

Navigation is what people do.” So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? A standard basic menu.

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CauseVox

MARCH 24, 2022

You’re struggling to connect with your target audience and gain or retain their support. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help hook your audience fast, while keeping them engaged for the long haul.

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Audience Video Storytelling Technique 76

Achieve

AUGUST 25, 2022

or communicating with major donors to win their support for an upcoming campaign. . Public speaking and presentation skills can help you craft better written and verbal communications, whether you’re engaging with your team internally or connecting with an external audience. . such as weekly check-ins with the people you manage.

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Media Cause

OCTOBER 13, 2021

Organizations that get it—and consequently have the strongest, most engaged supporter bases—understand that at the end of the day (or fiscal year), the dollar signs are the indicators of a happy, healthy base who fund your work because they believe in all the things you do for your cause. People Matter.

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sgEngage

MARCH 18, 2022

Komen found that many peer-to-peer fundraiser participants were resistant to ask their friends and family to donate to a cause they supported during the pandemic, a time when many were facing financial and personal hardship. But, the need for breast cancer research and support services didn’t stop just because there was a global crisis.

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Qgiv

APRIL 13, 2021

For many nonprofit supporters, sites like Facebook and Instagram were the first place they’d go to learn how their favorite nonprofits were doing. Keep reading to learn how your nonprofit can use social media to drive people to your donation form! Only reaching out to your supporters when you want money can result in donor fatigue.

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Social Media Donation People Media 115

Bloomerang

DECEMBER 6, 2021

Good communication is the key to being an effective fundraiser, building strong relationships, leading well, and serving the people you’re working to help. Stories help embed a message into context and, often, entertainment. The audience needs to hear the message but wants to consume the peanut butter, so to speak. .

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Storytelling Develop Strategy Help 105

Nonprofit Tech for Good

FEBRUARY 17, 2022

people who want to help. the tools to help you do your job. Here are 4 tips to help you plan a successful massive fundraising event. Your supporters remember how you made them feel. Understand Your Audience. That is a GREAT start. However, to achieve your goal, what else do you need? Focus on Experience.

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Bloomerang

DECEMBER 14, 2021

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

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Storytelling Skills Develop Help 98

Achieve

AUGUST 12, 2021

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Communicate with your audience by showing engaging photos of your work or a testimonial.

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Audience Tips Fundraising Social Media 82

Top Nonprofits

JANUARY 14, 2022

Throughout this article, we’re going to cover the ins and outs of using an innovative new strategy, Facebook Challenges, to engage supporters through the following points: Introduction to Facebook Challenges. They offer a low barrier to entry for your supporters, many of whom have existing Facebook accounts and are familiar with the platform.

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Greater Giving

FEBRUARY 16, 2023

The Camp Rosenbaum Fund included a virtual audience in their live event for this one important reason. As more people become accustomed to consuming content online, events require thoughtful design to keep them fresh and viable. The purely online event had also drawn supporters from outside their typical gala’s 250-person guest list.

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Nonprofit Tech for Good

FEBRUARY 28, 2021

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. Feeding America.

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Kindful

SEPTEMBER 10, 2021

For organizations that are trying to connect with their supporters, telling a compelling story is essential. Whether you’re planning an advocacy or fundraising campaign, using a storytelling framework to create your calls to action can help you make emotional connections with your audience and ultimately move them to act.

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Storytelling Action Support Story 98

EveryAction

MAY 30, 2023

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. Before you get too far, don’t forget about a marketing plan!

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Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! While many may think of marketing as a for-profit pursuit, it’s also the backbone for nonprofits connecting with supporters and spreading awareness about your mission. For-profit marketing is heavily focused on making a profit.

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Marketing Guide Nonprofit Channel 52

Neon CRM

MAY 26, 2023

The international water accessibility nonprofit keeps its front page consistently updated with three stats that are vital to its constituents—the number of projects they’ve funded, the people they’ve helped, and the countries they’re in. It answers any basic questions and offers the next steps to becoming a supporter.

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Campaign Marketing Ideas Help 95

Qgiv

MARCH 31, 2021

Beeline helps align your mission and fundraising through marketing that serves. The problem is that a lot of people get into the program, try to run some campaigns, and never get any meaningful results. With $120,000 worth of ads per year you can: Bring tens of thousands of new people to your site. Find new volunteers.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. What are the strategies and tactics that best helped you achieve your goals last year? This analysis can help guide you towards what best engages your target audiences.

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Communication Fundraising Test Hints 302

Nonprofit Tech for Good

MAY 4, 2022

In the face of sweeping changes, rebranding can be a useful tool to re-affirm the vitality of the mission, explain current operations and activities, and invigorate supporters, both old and new. Choose people that have different understandings and relationships with your (new) organization and whose influence with their peer group is notable.

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Saleforce Nonprofit

JANUARY 19, 2022

If you’re working for a nonprofit organisation, put yourself in the position of one of your supporters for a moment. Many organisations invest in creating compelling content to inspire supporters to give. Nearly eight in 10 people globally use contactless payment methods for everyday purchases. What would you do?

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Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Practice Fundraising Guide Channel 244

Qgiv

MAY 5, 2021

Back then, if we wanted to create a video to share with our supporters, it was a big deal. Despite the fact 57% of people who watch a nonprofit video go on to make a donation, video still seems skill- and cost-prohibitive for strapped fundraising professionals. 15 Types of Nonprofit Videos to Help You Connect with Supporters.

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