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Which New Audiences? A Great Washington Post Article and its Implications about Age, Income, and Race

Museum 2.0

The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. Executive Director Nina Simon, who was hired in 2011, says that in the years following the global financial crisis, the facility was struggling. “We The impact was dramatic. Within three years, attendance tripled.

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Year One as a Museum Director. Survived!

Museum 2.0

Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. We went through a dramatic financial turnaround and redefined our relationship with our community through a series of experimental participatory projects and new programmatic approaches. 85% of our visitors attend through events.

Museum 55
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The Secret To Social Media Engagement: Kiss A Squirrel!

Beth's Blog: How Nonprofits Can Use Social Media

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

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What Happens When a Viral Participatory Project is Too Successful? Diagnosing the Power of the Love Locks

Museum 2.0

And so, one of the most successful, accidental, and fraught participatory projects of the past decade comes to an end. The "love locks" are not a project with an institutional or artistic director. So many participatory projects do the opposite, requiring you to take a dozen tricky steps to no meaningful end.

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How Can You Attract New Audiences Without Alienating Your Base?

Museum 2.0

Most of my work contracts involve a conversation that goes something like this: "We want to find ways to make our institution more participatory and lively." We want to cultivate a more diverse audience, especially younger people, and we want to do it authentically." Audience development is not an exercise in concentric circles.

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Avoiding the Participatory Ghetto: Are Museums Evolving with their Innovative Web Strategies?

Museum 2.0

I’d never attended before and was impressed by many very smart, international people doing radical projects to make museum collections and experiences accessible and participatory online. Are participatory activities happening on the web because that is the best place for them? How does their work relate to their physical institutions?

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TechSoup Global Summit Day 1: Networks

Beth's Blog: How Nonprofits Can Use Social Media

This participatory event is offering two days of focused discussion about—how these networks, and the capabilities that power them, can be effectively leveraged to create greater impact. Annie Leonard , the director of The Story of Stuff Project , shared a rich story about they have built a global network of activists around the film.

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