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Which New Audiences? A Great Washington Post Article and its Implications about Age, Income, and Race

Museum 2.0

The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. Executive Director Nina Simon, who was hired in 2011, says that in the years following the global financial crisis, the facility was struggling. “We The impact was dramatic. Within three years, attendance tripled.

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A Revolution in Documentary Film

Beth's Blog: How Nonprofits Can Use Social Media

One notable aspect of the success of Gasland, which recently won the Emmy Award for documentary film, is the way director Josh Fox worked with grant makers at the Fledgling Fund to galvanize a movement that greatly amplified the efforts of traditional environmental groups.

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What Happens When a Viral Participatory Project is Too Successful? Diagnosing the Power of the Love Locks

Museum 2.0

And so, one of the most successful, accidental, and fraught participatory projects of the past decade comes to an end. The "love locks" are not a project with an institutional or artistic director. So many participatory projects do the opposite, requiring you to take a dozen tricky steps to no meaningful end.

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How Can You Attract New Audiences Without Alienating Your Base?

Museum 2.0

Most of my work contracts involve a conversation that goes something like this: "We want to find ways to make our institution more participatory and lively." We want to cultivate a more diverse audience, especially younger people, and we want to do it authentically." Audience development is not an exercise in concentric circles.

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Guest Post: Community and Civic Engagement in Museum Programs

Museum 2.0

Visitors bond and bridge through participatory experiences at MAH. The program is an experimental playground that bridges artists, students, chefs, comedians, hairdressers, bartenders, dancers, wrestlers and even tattoo artists to produce a community-led event. Cardboard tube orchestra at Radical Craft Night.

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Designing for Nonprofits: Our Commentary + Experience

Media Cause

This blog was co-written by Associate Director, Ida Perrson, and SVP of Brand + Strategy, Amy Small. The idea of including stakeholders in the process is often referred to as co-designing, or participatory design. Every once in a while though, we stumble across a resource or reference from inside our very own wheelhouse. .

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Lead or Follow: Arts Administrators Hash it Out

Museum 2.0

Last week, Douglas McLellan of artsJournal ran a multi-vocal forum on the relationship between arts organizations and audiences, asking: In this age of self expression and information overload, do our artists and arts organizations need to lead more or learn to follow their communities more? Here are three of my favorites.

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