Audience Director History Participatory 
Museum 2.0
APRIL 26, 2018
The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. One that has found remarkable success is California’s Santa Cruz Museum of Art & History. This article subtly juxtaposes two interpretations of what it means to "engage new audiences." The impact was dramatic.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 7, 2014
Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?
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Museum 2.0
MAY 2, 2012
Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. We went through a dramatic financial turnaround and redefined our relationship with our community through a series of experimental participatory projects and new programmatic approaches.
Museum 2.0
MAY 22, 2012
Imagine you've just been tasked with developing an innovative, future-thinking national museum for your country's history. Blueprint is the story of a group of people who tried to create a Dutch Museum of National History (INNL). The Museum directors released Blueprint as a showcase for these plans. Where would you start?
Museum 2.0
JULY 7, 2010
Most of my work contracts involve a conversation that goes something like this: "We want to find ways to make our institution more participatory and lively." We want to cultivate a more diverse audience, especially younger people, and we want to do it authentically." Audience development is not an exercise in concentric circles.
Museum 2.0
JULY 1, 2011
I've now been the Director of The Museum of Art & History in Santa Cruz for two months. When Nina Simon became the MAH's new executive director in May, one of her first unilateral actions was to cover up the no sign. Lots more on this in the months to come, but I thought you might like to read the article.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 25, 2011
One notable aspect of the success of Gasland, which recently won the Emmy Award for documentary film, is the way director Josh Fox worked with grant makers at the Fledgling Fund to galvanize a movement that greatly amplified the efforts of traditional environmental groups. But that is only the jumping off point for the inquiry.
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