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Expand Your Reach & Find Donors Just Like Your Best Ones

NonProfit PRO

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Simply upload your file — we’ll analyze it, match specific criteria to your records and send you the results.

Donor 234
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Expand Your Reach & Find Donors Just Like Your Best Ones

NonProfit PRO

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Simply upload your file - we’ll analyze it, match specific criteria to your records and send you the results.

Donor 241
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article thumbnail

Expand Your Reach & Find Donors Just Like Your Best Ones

NonProfit PRO

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Simply upload your file - we’ll analyze it, match specific criteria to your records and send you the results.

Donor 229
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Beyond Personas: Data-Driven Audience Insights and How to Use Them

M+R

This kind of profile is the result of a line of thinking based on figuring out (or just plain assuming) what a “typical” donor on your file looks like. It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Want to know more?

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4 Top Tips for Marketing Your Nonprofit’s Silent Auction

Nonprofits Source

Your organization can procure a range of items based on your audience preferences to make sure the event appeals to their unique interests. Understand Your Audience Before you begin sending marketing materials, it’s helpful to define your audience as your donor engagement strategies will vary depending on your audience.

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Direct Mail Donor Acquisition Strategies

Allegiance Group

A donor acquisition strategy is essential to every nonprofit’s sustainability because adding new donors to the file will offset donor attrition and provide a new pipeline for future major donors. The acquisition cost can improve over time as you test creative, offers, and audiences to hone in on the best-performing combination.

Mail 52
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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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