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The 990: From Compliance to Communication 

sgEngage

All Form 990s had been released as TIFF image files making it both time-consuming and expensive to extract useful data from them. As a result of these efforts, coupled with legal actions, in 2019, the IRS began mandating the electronic filing of all 990s as open data. They are currently in the process of delivering on this goal.

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Direct Mail Donor Acquisition Strategies

Allegiance Group

A donor acquisition strategy is essential to every nonprofit’s sustainability because adding new donors to the file will offset donor attrition and provide a new pipeline for future major donors. A deep-dive analysis of your current donor database is the first step you’ll need to take. Set your acquisition goals and budget.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. These should be channels and platforms that your audience regularly engages with.

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Making the most of mid-level

M+R

One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. Where you draw these lines is less important than how you think about your audiences. . How large is the potential audience?

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

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Navigating Nonprofit Data Warehouses: A Comprehensive Guide

DNL OmniMedia

However, here are some potential use cases to help you visualize the role a data warehouse could play in your organization’s operations: Identify specific audience segments for marketing purposes. For a holistic view of your programs’ performance, you might pull together information about program outcomes and participant demographics.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. Lean into what works.

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