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6 Ways To Use Pledge Now, Pay Later In Your Fundraising Campaigns

CauseVox

It’s a great way to expand the scope of your campaigns, from capital campaigns and sponsorships, to peer-to-peer campaigns and galas. PNPL is the future of fundraising; getting started now will put you in a strong position for future campaigns. How To Use PNPL In Your Fundraising Campaigns. Capital Campaigns.

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Direct Mail Donor Acquisition Strategies

Allegiance Group

A donor acquisition strategy is essential to every nonprofit’s sustainability because adding new donors to the file will offset donor attrition and provide a new pipeline for future major donors. When planning an acquisition campaign, you should project revenue for the first gift and subsequent year giving.

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4 Top Tips for Marketing Your Nonprofit’s Silent Auction

Nonprofits Source

Your organization can procure a range of items based on your audience preferences to make sure the event appeals to their unique interests. Understand Your Audience Before you begin sending marketing materials, it’s helpful to define your audience as your donor engagement strategies will vary depending on your audience.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. But what’s behind successful campaigns like these?

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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3 Tips to Start A Donor Acquisition Program

Bloomerang

The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. What specific demographic information do they have in common (gender, age, location, income level, etc.)?

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Optimize your website to convert visitors into donors.

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