Saleforce Nonprofit

AUGUST 20, 2021

The same historical and cultural structures that have held back diversity, equity, and inclusion (DEI) in so many aspects of our lives are also mirrored in much of the nonprofit sector. Change Organizational Culture. This can include incentive structures, remembering DEI in programming, speakers, professional development, etc.

Strategy 82

Strategy Fundraising Philanthropy Nonprofit 82

Museum 2.0

OCTOBER 17, 2012

When I started this blog in 2006, I made a multi-media introduction to the concept of "museum 2.0" Venue as content platform instead of content provider: the museum becomes a stage on which professionals and amateurs can curate, interpret, and remix artifacts and information. The museum gets better the more people use it.

Museum 47

Museum Artist Remix Professional 47

Museum 2.0

SEPTEMBER 18, 2013

This August/September, I am "rerunning" popular Museum 2.0 Originally posted in April of 2011, just before I hung up my consulting hat for my current job at the Santa Cruz Museum of Art & History. I''ve spent much of the past three years on the road giving workshops and talks about audience participation in museums.

Museum 45

Museum Question Participatory Evaluation 45

Museum 2.0

AUGUST 1, 2018

I was at an informal talk by a visitor research professional from a large American art museum. Our real challenge," she said, "was how to attract new audiences while protecting loyal patrons." Cultural institutions are willing to change to attract new audiences. The conversation went downhill from there. We build bridges.

Museum 40

Museum Audience Slides Press 40

Museum 2.0

FEBRUARY 12, 2009

The conventional wisdom on museum memberships is that they are "one size fits many" programs whose primary benefits are free entrance to the museum and insider access to exhibition openings. But what about all the other people who love your museum? Want to know how the Brooklyn Museum is answering this question?

Museum 24

Museum Audience Program Artist 24

Museum 2.0

OCTOBER 3, 2011

I'm working on a keynote address for next week's Mid-Atlantic Association of Museums conference in Baltimore. The speech is in memory of Stephen Weil, one of the giants of contemporary American museum thinking--a radical in a bowtie who strove to "make museums matter." What are the most important problems in the cultural sector?

Problem 53

Problem Museum Baltimore Culture 53

Nonprofits Source

JANUARY 23, 2023

Ad creation and keyword research: A Google Grants manager will structure your account properly and create ad campaigns that target valuable keywords. Account management and reporting: A properly-structured Google Grant account will run 3-5 campaigns at once to drive conversions. You’ll be up and running in no time! A/B testing.

Grant 52

Grant Google Management Guide 52

Forum One

FEBRUARY 19, 2024

This Black History Month, we reflect on the strategy work that our team does through our partnership with the Smithsonian National Museum of African American History and Culture —much of which centers around expanding access. The outcome was an immensely successful event that attracted audiences from all corners of the country.

History 73

History Accessibility Museum Award 73

Museum 2.0

JANUARY 28, 2009

What role does “promoting human happiness” play in the mission statements and actions of museums? That’s the question I’m pondering thanks to Jane McGonigal and the Center for the Future of Museums (CFM). Earlier today, the CFM offered a free webcast of Jane McGonigal’s talk on gaming, happiness, and museums.

Museum 21

Museum Game Structure South America 21

Museum 2.0

APRIL 25, 2011

I've spent much of the past three years on the road giving workshops and talks about audience participation in museums. BROAD QUESTIONS ABOUT AUDIENCE PARTICIPATION 1. The Museum 2.0 Note: the title of this post pays homage to Elaine Heumann Gurian's excellent and quite different 1981 essay of the same title. Yes and no.

Question 49

Question Participatory Museum Evaluation 49

Museum 2.0

MARCH 28, 2012

At the Santa Cruz Museum of Art & History (MAH), we've started experimenting with a "community first" approach to program development. We asked the whole group to brainstorm communities/constituencies who they thought could make a stronger connection with art, history, and culture. Six goals for MAH community programs.

Program 49

Program Community Design Museum 49

Museum 2.0

APRIL 29, 2015

These are the slides and notes for the talk I gave at the American Alliance of Museums conference on Monday, April 27 about the Santa Cruz Museum of Art & History. When I became the director of the Santa Cruz Museum of Art & History four years ago, I took this work with me. They talked about community building.

Build 20

Build Community Museum Artist 20

Have Fun - Do Good

SEPTEMBER 6, 2006

Family structures around the world are changing, yet mothers are most often the parent who will stay at home with young children. Image & Identity: Culture behind clothes Deadline for submissions: May 1, 2007 Appearances aren’t everything, or are they? Clothes can express a part of who we are or the culture we represent.

Museum 40

Museum International Story Music 40

Museum 2.0

APRIL 1, 2009

On Monday, I gave the keynote at the Museums in Conversation conference in Tarrytown, NY. Greed, because creative greediness motivates us to hunt down and steal the best design techniques the world has to offer, and generosity, because giving those great ideas and applications away is the only way to change the larger cultural landscape.

Museum 20

Museum Conversation Columbus Local 20

Museum 2.0

JULY 28, 2015

"We want our museum to be relevant." But what does it mean for a cultural institution to be relevant? In pop culture contexts, relevance is about currency. Lecture on bees for an audience of beekeepers? How do we build relevance in cultural institutions? I've heard (and said) this many times. That's relevant.

Lecture 20

Lecture Headline Flash Culture 20

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

I wanted to get a better understanding of context for this audience and the approaches they were already using. Understanding audience motivation and peer influences. The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. Micro conversions or steps.

Social Media 108

Social Media Network Media Free 108

Museum 2.0

DECEMBER 7, 2007

I got my copy of the fall issue of Museums and Social Issues this week. The theme is "Civic Dialogue," and the journal includes articles on the historical, cultural, media, and museum practice of getting people talking to each other (including one by me about such endeavors on the web). A place many museums are not.

Museum 22

Museum Lecture Denver San Francisco 22

Museum 2.0

DECEMBER 9, 2020

We see and hear the conversations that play out across platforms and between audiences. I’ve learned to do that and not only has it made the content we create better, but it’s also led to policy and structural change within our organization. Are their voices being heard? Find your community. Take a deep breath. it’s going to be okay.

North Carolina 20

North Carolina Social Social Media Voice 20

Museum 2.0

JANUARY 4, 2010

It's rare that a participatory museum project is more than a one-shot affair. But next month, Britain Loves Wikipedia will commence--the third instance of a strange and fascinating collaborative project between museums and the Wikipedia community (Wikimedians). Some of these challenges were about mission fit.

Wikipedia 40

Wikipedia Arts Museum Images 40

Museum 2.0

SEPTEMBER 22, 2009

I've added a fourth model to this citizen science typology, one may be more appropriate to facilities like museums than to scientific organizations: co-option. When projects effectively address pressing community needs, scientists can work effectively with new audiences who may not previously have seen themselves as participants in science.

Public 36

Public Research Participatory Report 36

Forum One

DECEMBER 13, 2023

Forum One worked closely with the AARP Livability Index team to meet the needs of its audiences with an easier-to-use website and accessible data that informs consumer and policy decisions nationwide. Forum One partnered with the Museum to launch their new brand to the world.

Celebrate 67

Celebrate Award Colorado Museum 67

Bloomerang

FEBRUARY 1, 2022

I’ve managed campaigns ranging from about $5 million to over a billion dollars in health care, education, arts and culture, and advocacy sectors. So strategy really focuses on organizational direction, establishing values, mission, ensuring the organization embodies its cultural ethos. It builds a culture of trust and respect.

Leadership 61

Leadership Fundraising Gift Slides 61

Forum One

DECEMBER 13, 2023

Forum One helped the AARP Livability Index meet the needs of its audiences with an easier-to-use website and accessible data that informs consumer and policy decisions nationwide. We partnered with the Museum to launch their new brand to the world. This beautifully designed branding and website won five awards this year!

Celebrate 46

Celebrate Award Colorado Museum 46

Museum 2.0

JANUARY 24, 2011

This post features an interview with Sarah Schultz, a museum staffer at one of the institutions Light profiled in the book (the Walker Art Center). It's easier to secure grants for community-based programming or exhibitions, but it's not easy to get funding for some of the core work that museums do.

Arts 46

Arts Interview Teen Artist 46

Museum 2.0

JULY 4, 2007

On Tuesday, I reviewed Elaine Gurian’s essay, Choosing Among the Options , on museum archetypes and self-definition. Today, discussion with Elaine about ways museums choose their direction, how change is possible, and new museum types to be added to the list. What if you don’t want to be identified as one type of museum?

Museum 20

Museum Puerto Rico Change Boston 20

Museum 2.0

JUNE 16, 2020

Andrea has been a leader in the museum technology field. I cannot identify a single strategy-level decision maker with visitor-centered expertise and enough cultural competency to develop and apply successful, proven methodologies in-house, let alone share with other institutions nationwide and beyond.

Museum 22

Museum Detroit Arts Leadership 22

Museum 2.0

MARCH 29, 2020

Now, onto the question: (Blog research) what’s one thing about living in this phase of museum work you need to share? I wrote on [link] about this and more :-) ) — Mar Dixon (@MarDixon) March 28, 2020 museum folk are magic. Sara Devine (@SaraDevine) March 28, 2020 1) Our audiences can’t drink from a firehose.

Museum 47

Museum Phase Exercise Storytelling 47

Museum 2.0

NOVEMBER 5, 2013

"The words we use in attempting to change museum directions matter. We need translators within each cultural context. Our museum in Santa Cruz has been slammed by those who believe participatory experiences have gone too far. I''ve always known that some people feel that social work means mission creep for museums.

Participatory 53

Participatory Museum Arts History 53

Neon CRM

OCTOBER 25, 2023

Many platforms also offer social media sharing features on their pages to help your event reach a wider audience and boost event participation. Cost Structure: Understand the pricing model of the software you’re evaluating. An intuitive interface can save you time and reduce training requirements for your team.

Software 52

Software Management Guide Registration 52

Museum 2.0

MARCH 24, 2010

This is the third in a four-part series about writing The Participatory Museum. When I decided to write a book about visitor participation in cultural institutions, I knew I'd do it in a way that reflected the values behind the book itself--transparency, inclusion, and meaningful community participation. Check out the other parts here.

Participatory 33

Participatory Museum Process Experiment 33

Museum 2.0

JULY 30, 2014

Our work to transform the Santa Cruz Museum of Art & History into a participatory and community-centered place has been heavily supported by the James Irvine Foundation. The report is a slim 12 pages on the common characteristics of arts organizations that successfully and continuously engage diverse audiences. Core Museum 2.0

Report 52

Report Malaysia Memphis Museum 52

Museum 2.0

AUGUST 13, 2009

Earlier this year, the New Museum and Creative Time commissioned a traveling piece by artist Jeremy Deller called "It Is What It Is: Conversations About Iraq." I saw It Is What It Is twice at the Hammer Museum. Why would I want to talk about Iraq on a visit to an art museum? Even for me, the barriers were too high.

Iraq 28

Iraq Challenge Museum Library 28

Museum 2.0

OCTOBER 22, 2008

There are lots of things visitors can’t do in museums. But what about the things that museum professionals can’t (or feel they can’t) do? This week at the ASTC conference, Kathy McLean, Tom Rockwell, Eric Siegel and I presented a session called “You Can’t Do That in Museums!” Why aren't we developing our audiences?"

Museum 20

Museum Professional Teen Map 20

Museum 2.0

JANUARY 11, 2011

The longer I consult with museums and cultural institutions, the more time I spend peering into people's eyes, wondering: do folks here feel able to innovate? Instead, he uses illustrative examples from each to support broad theses about leadership styles, internal structures, and operational strategies.

Discussion 39

Discussion Minnesota Phoenix Structure 39

Connection Cafe

DECEMBER 4, 2015

If: Volunteering for wellbeing is a 16 week volunteer training and placement program delivered by Imperial War Museum North, Manchester Museum and Museum of Science & Industry that does that. The volunteer case studies are inspirational and seeing them engage visitors shows how this program benefits all! Micro-volunteering.

International 20

International Volunteer Story Museum 20

Museum 2.0

MAY 8, 2009

I've wondered for a long time about the potential for museums (especially interactive science centers) to operate on a "pay to play" model where visitors choose specific content of interest to invest their time and money into. So why haven't we seen museums that operate like arcades? I'm skeptical of these arguments.

Content 20

Content Ideas Museum Model 20

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2009

In the last few years, the Smithsonian American Art Museum. has been looking at our museum’s online information in the same way. A few weeks ago, American Art’s director, Elizabeth Broun, continued the discussion by holding an unprecedented all-day staff retreat to discuss the use of social media within the museum. • • •.

Museum 82

Museum Arts Artist Conservancy 82