International Museum Day 2020: Tips To Engage Supporters

Connection Cafe

Monday, May 18th is International Museum Day , the mission of which is to raise awareness of the fact that, “museums are an important means of cultural exchange, enrichment of cultures and development of mutual understanding, cooperation and peace among peoples.”. It’s also the release date of our eBook co-authored with Cuseum , “ The Ultimate Guide to Surviving & Thriving As A Cultural Organization ,” which you can pre-download here.

Audience Engagement Conversation at Western Museums Association

Museum 2.0

The Western Museum Association was kind enough to invite me to speak on a panel about engagement at their annual meeting in Boise. Phillip’s early remark about museums was an invocation for everyone. As an outsider, he immediately saw that museums were operating “under a business model that doesn’t work.” He then went on to note that we run museums with the hopes of being supported by philanthropy, when in fact we could have a product that people want.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

4 Important Membership Trends Every Museum Needs to Consider

Connection Cafe

It’s 2019, and a whole lot is changing in the museum and nonprofit world. That’s not to mention how strained museums already are in terms of resources. According to the American Alliance of Museums, the average museum has 6 volunteers for every paid staff member , a ratio which s oars to 18:1 in museums with budgets under $250,000. Adding to this equation, more museums are starting to unionize. Increasingly Eco-Conscious Audiences.

Museum 159

What is Audience Engagement?

Museum 2.0

Audience engagement is the easiest and hardest thing about our work. And our museum change rate is glacial. The clash is basically the thing that keeps museum leaders up at night. How do we make the right changes to make the most of audience engagement given our museum culture? What changes to museum culture allow us to best grow audiences without destroying the best of our core competencies? What does audience engagement mean?

Museum Work

Museum 2.0

While many American museums require 37.5 The whole issue of wages gets at the heart of the faulty systems of capitalism, the culture of women’s work, and museums as privilege-concentrating institutions. Museums might earn their philanthropy partly through commercial enterprises, but for a very long time, their workplaces were run very differently. In the last twenty years, or so, professionalization has changed museum work. museums staff work

4 Ways AI is the Next Big Game-Changer in Museum Membership & Attendance

Connection Cafe

Museums and nonprofits can also reap huge benefits from employing artificial intelligence, particularly in their membership and development departments. Here are 4 ways AI can help museums and nonprofits deepen member engagement, increase attendance, more effectively communicate with donors, and drive revenue: Boost Your Staff’s Productivity. That’s why they can also come in handy in museums. Automatically Personalize Content for your Audience.

Museum 152

6 Creative Program Ideas for Arts & Cultural Organizations

Connection Cafe

Have you ever been to a museum with no permanent exhibits ? On a recent trip to Chicago, I checked out the Museum of Contemporary Art. Plus, I know the next time I’m in Chicago, the museum will be a totally different experience, so I’m highly motivated to go back. That experience got me thinking about other ways arts and cultural organizations are innovating with their programs. Engage New Audiences with Tailored Special Events.

Arts 153

Celebrating Women Leaders in the Arts & Cultural Sector for International Women’s Day 2020

Connection Cafe

International Women’s Day , a global day celebrating the social, economic, cultural and political achievements of women, is happening this Sunday, March 8 — and while the Blackbaud Arts & Cultural team and I tr y to live every day in its spirit, we’d also like to take this opportunity to recognize a handful of the women leaders in our community who we admire and whose achievements inspire us to continue to strive for a more equal world. .

Audience-Engagement Successes and Failures

Museum 2.0

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Without an internal understanding of humanity, it’s hard to be audience-centered. Practically, being audience-centered touches every aspect of staff work.

3 Lessons Arts & Cultural Organizations Can Learn from Retail

Connection Cafe

Being new to the arts & cultural space (career-wise, not interest-wise), I’ve been doing a lot of reading to get a better understanding of this industry. What’s surprised me are the parallels I see with other industries – namely retail where I was most recently focused – and it got me thinking: what can arts & cultural organizations learn from the retail industry? What are they doing, and can we apply the same concepts in arts & cultural?

Arts 159

Walk in Your Visitor’s Shoes: How to use the Buyer’s Journey to increase Attendance at your Arts & Cultural Organization

Connection Cafe

Let’s consider each stage from a n arts & cultural point of view and for our purposes rename this a visitor’s journey. . Look for ways you can get exposure in the media – many local NPR affiliates will cover cultural events, particularly if they involve partnering with another organization or doing community outreach. In the consideration stage, you want to entice patrons to visit your museum, aquarium, zoo or attend a performance.

Arts 150

Resources to Guide Arts and Cultural Organizations During the COVID-19 Pandemic

Connection Cafe

As an arts and cultural organization, you are among the most trusted sources of information in today’s world. By sharing facts about how to lower the risk of contracting or spreading the disease, arts and cultural organizations can help keep their communities healthy and instill a sense of calm. . A rts and cultural organizations rely on people visiting them for much of their income. Arts & Cultural Specific Resources .

Arts 137

The Opportunity Your Museum Can Offer

Connection Cafe

So when I stumbled across Austin Museum Day , project of the Austin Museum Partnership, I loved discovering that this event is offering free admission to thousands of Austin residents who likely wouldn’t otherwise visit cultural organizations. Like many other large cities, Austin has quite an economic divide, such that underserved populations probably aren’t even aware of the numerous museums in Austin. A: This year will be our 18th annual Austin Museum Day!

Museum 166

11 Ways Your Museum Should be using Twitter

Connection Cafe

” In it the authors discussed how you should use social media at a nonprofit and it made me curious about how museums are using Twitter. Here are eleven things your museum should should do to get the most out of Twitter: Create a Twitter account. Gull Wings Children’s Museum does a good job of tweeting about their programs. Offer messages that your audience cares about, which means you need to know your constituents and what they are interested in.

Museum 179

Which New Audiences? A Great Washington Post Article and its Implications about Age, Income, and Race

Museum 2.0

The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. The whole second half of the article was dedicated to our work: Smaller museums can be especially scrappy in finding ways to connect with the community. One that has found remarkable success is California’s Santa Cruz Museum of Art & History. Museum attendance was at about 17,000 a year, and primarily made up of retirees and schoolchildren.

Kid-Tested, Hipster-Approved: How Austin’s Thinkery Curated a Whole New Audience.

Connection Cafe

” How is this influx of new people influencing Austin’s Arts & Cultural community? The team at Thinkery has done an excellent job in getting the word out in all the right publications (Austin’s Culture Map, Austin’s Social Planner, among others) since they launched this innovative idea in December 2013. The event is definitely a hit, and Thinkery has enjoyed increased revenue, an expanded audience, and an increase in their supporter base. Oh, Austin, TX.

Austin 170

How Carnegie Museums of Pittsburgh Increased Member Conversion and Retention Rates

Connection Cafe

Today’s audiences, and ones of the future, are growing up with the expectation that technology will be used to enhance their experiences. Some common motivators that prove technology can be healthy for audience engagement are: Technology can strategically help develop a path to obtain goals and sustain your organization’s mission. Carnegie Museums of Pittsburgh utilized their resources to develop an innovative retention strategy.

Being Open and Personal – Joining the Museum Trends of 2015

Connection Cafe

Trendswatch 2015 , the annual forecasting report from the Center for the Future of Museums , is now available! So when AAM and Blackbaud hosted Trends Watch 2015: Using Open Data and Personalization at Museums with Elizabeth Merritt , Michael Edson , and Stephen Watson , attending it was a definite no-brainer! In case you missed the event, here’s a recap of two of the top trends to watch this year: Open Museums and Content. Personalizing the Museum Experience.

Trend 165

What Does Audience-Centered Look Like? It Looks like Glasgow Museums.

Museum 2.0

When we say we want our museum to be "audience-centered," what do we mean? My career first got moving at a brilliant example of the customer-centered museum: the International Spy Museum. Many of my favorite museums, libraries, and zoos are customer-centered places. To be clear: I'm not a fan of all aspects of customer-centered museums. I believe that Dana's department store museum is best exemplified in the customer-centered museum.

3 Unforgettable Reasons Arts and Cultural Organizations Need Pinterest


Pinterest for Arts and Cultural Organizations, really? So what does all this mean for Arts and Cultural Organizations ? Check out this infographic from Tamba and see if Pinterest attracts your target audience. (P)interested As Arts and Cultural Organizations (museums, zoos, galleries, festivals and foundations), you have so many powerful images to choose from. Museum of the Moving Image. Clyfford Still Museum. Hands On Childrens Museum.

Arts 171

Yes, Audience Participation Can Have Significant Value

Museum 2.0

For years, I'd give talks about community participation in museums and cultural institutions, and I'd always get the inevitable question: "but what value does this really have when it comes to dollars and cents?" I'd say that these techniques support audience development, repeat visitation, membership, maybe could even attract new kinds of donors. We're hearing on a daily basis that the museum has a new role in peoples' lives and in the identity of the county.

Best of the Decade for Museums

Museum 2.0

Written by Seema Rao Last month, I shared some of my thoughts about the best of museums over the last decades. (I I'll mention now, Kate Livingston, listed Museum Twitter as one of the best things, and I definitely thought this as I read people's responses. Many respondents talked about a fundamental shift in museums from them to us. the (still ongoing) paradigm shift towards museums realizing collections aren’t ”theirs”.

Museum 2.0 Rerun: What Does it Really Mean to Serve "Underserved" Audiences?

Museum 2.0

This August/September, I am "rerunning" popular Museum 2.0 This post is even more relevant today to the broader conversation about audience diversity in the arts than when it was published three years ago. Let''s say you work at an organization that mostly caters to a middle and upper-class, white audience. Let''s say you have a sincere interest in reaching and working with more ethnically, racially, and economically diverse audiences.

The Event-Driven Museum?

Museum 2.0

This is the casual attendance data from my first full month as the Executive Director of The Museum of Art & History in Santa Cruz. This graph is making me change the way I think about what our museum is for and how we should market it. First Friday is not just a Museum event; it happens all over Santa Cruz and has grown tremendously over the past few years. The audience is diverse and attentive; the experience is content-rich and on-mission.

The Event-Driven Museum, One Year Later

Museum 2.0

A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. Now, a year later, I've seen the beginnings of how that question has borne out at the Santa Cruz Museum of Art & History (MAH) , as well as hearing from folks around the museum industry about the interplay of exhibitions and events at their own institutions.

5 Steps to Content Marketing Success for Arts and Cultural Nonprofits

Connection Cafe

How can arts and cultural organizations start leveraging content marketing? Surely this doesn’t apply to zoos, museums, and theaters does it? There are 5 steps to start a content marketing program at your arts and cultural organization. The most successful content is the content that is personalized for an audience. This is one of the places where arts and cultural organizations have an advantage because they have ticket sales data.

Arts 155

On White Privilege and Museums

Museum 2.0

I write this piece in good faith about the organizations I know best: museums. The vast majority of American museums are institutions of white privilege. The popular reference point for what a museum is--a temple for contemplation--is based on a Euro-centric set of myths and implies a white set of behaviors. Three quick lenses on Whiteness and privilege in museums: Whiteness is in the language we use to describe the objects that we show and the programs we produce.

Embracing the Rush: Preparing for the Arts and Cultural Busy Seasons

Connection Cafe

Last week Ginny Fitzgerald, the Director of Visitor Services and Membership at Chicago History Museum, joined us to host a webinar about how she prepares her team for peak attendance times. Chicago History Museum defines their summer season as June 1 through August 31. Members are the first to receive the quarterly program brochure, and they use the member pricing benefit to upsell membership to the museum all year long. Is your museum planning ahead for busy seasons?

Arts 145

1stfans: An Audience-Specific Membership Program at the Brooklyn Museum

Museum 2.0

The conventional wisdom on museum memberships is that they are "one size fits many" programs whose primary benefits are free entrance to the museum and insider access to exhibition openings. The main audiences for memberships are value members, who think of it as a good deal, lifelong learners, who want to come to as many programs and exhibits as possible, and donors, who support the museum. But what about all the other people who love your museum?

Games and Cultural Spaces: Live Blog Notes from Games for Change

Amy Sample Ward

Ruth Cohen – American Museum of natural History. Jason Eppink – Museum of the Moving Image. Goal of the centennial project was to shine the light on the library’s resources and get new audiences engaged in the collections and connected to the curators and staff. Ruth Cohen – American Museum of natural History. Jason Eppink – Museum of the Moving Image. The museum was founded in 1981, opened in 1989.

Game 127

Year One as a Museum Director. Survived!

Museum 2.0

Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. A year ago, I put my consultant hat on the shelf and decided to jump into museum management (a sentence I NEVER would have imagined writing five years ago). We have new support from foundations and individuals who care about innovation in audience engagement—and even more importantly, participants who are excited to experiment with us.

Guest Post: Community and Civic Engagement in Museum Programs

Museum 2.0

Writing my masters thesis for Gothenburg University’s International Museum Studies program while also working four days a week as the Director of Community Programs at the Santa Cruz Museum of Art & History this spring was certainly a challenge but also an incredible opportunity. I chose to focus my thesis on Community and Civic Engagement in Museum Programs. This can be accomplished through a variety of feedback methods conducted both inside and outside the museum.

Dreaming of Perpetual Beta: Making Museums More Incremental

Museum 2.0

When I started this blog in 2006, I made a multi-media introduction to the concept of "museum 2.0" Venue as content platform instead of content provider: the museum becomes a stage on which professionals and amateurs can curate, interpret, and remix artifacts and information. Visitors' interactions allow them both to personalize their museum experiences and to engage with other visitors through their shared interests. The museum gets better the more people use it.

Museum Work Today: All the Feels All the Time

Museum 2.0

The museums of the world are collaborating to bring you #MuseumGames every Sunday, with a new crossword puzzle each week featuring clues from all sorts of museums. ??: While donations are going down, global interest in museums seem a boom industry. Ed Rodley (with Koven Smith) have a wonderful idea, a global drinking about museums. Do we refer to Mar a #museum social media guru, maven, connoisseur?

Doc 42

What's Your $12,720 Idea for New Ways of Engaging with Audiences?

Museum 2.0

Imagine an institution with a commitment to rigor, depth, and delight in the exploration of contemporary culture. Imagine a prize competition to develop new experimental approaches to engaging audiences. The Centre de Cultura Contemporania de Barcelona ( CCCB ) has just launched a new biennial Cultural Innovation International Prize. The theme this year is "audiences." They are soliciting project proposals for innovative forms of audience engagement.

How Useful is the "Audience vs. Expert" Dichotomy?

Museum 2.0

When it comes to user participation in cultural institutions and the arts, it's popular to launch projects that pit visitors against experts. at the Brooklyn Museum, where you could track how people of various levels of art expertise rated crowd-contributed photographs. I've been thinking about this as I prep some interactive prototypes for the Experience Music Project and Science Fiction Museum, a Seattle-based museum of pop culture.

What Hours Should Museums Be Open?

Museum 2.0

An exhibiting artist approached me recently at an evening event at the museum. But it's a question that many museums seem to address inadequately. It's interesting to me that so many museums debate admission fees but don't get comparably riled up about open hours. Some of the most innovative, community-focused museums I know of are trapped in the 11-5 game, and it's frankly a little bizarre--especially from visitors' perspective.

Joint Statement from Museum Bloggers and Colleagues on Ferguson and Related Events

Museum 2.0

When basketball players are offering more cogent commentary on racial issues than cultural institutions, you know we have a cultural relevance problem. Gretchen Jennings convened a group of bloggers and colleagues online to develop a statement about museums'' responsibilities and opportunities in response to the events in Ferguson, Cleveland and Staten Island. Museums are a part of this educational and cultural network. Where do museums fit in?

A Simple Argument for Why Museums and Cultural Institutions Should Care about Social Media

Museum 2.0

I spend a lot of time talking to people about social media--how it can be a model for real-life content venue interactions and how it can connect museums and cultural institutions to users in new ways. This is the reason that many museums and cultural organizations decided they needed websites in the late 1990s and early 2000s. I believe that the primary reason most museums started their websites is about planning visits.

Using Social Media to Bring Museum Exhibits to Life


million volunteers making things happen in the arts and cultural space. In order to sustain this type of impact tech savvy art museums, zoos, historical sites, botanical gardens and many other types of arts and cultural nonprofits understand that technology is key to sustaining their growth. As part of understanding the need for technology , the more than 17 thousand museums in the U.S. in rout to museums and/or while they are there).

Life 162

What Does it Really Mean to Serve "Underserved" Audiences?

Museum 2.0

Let's say you work at an organization that mostly caters to a middle and upper-class, white audience. Let's say you have a sincere interest in reaching and working with more ethnically, racially, and economically diverse audiences. Diane is both visionary and no-nonsense about deconstructing the barriers that many low-income and non-white teenagers and families face when entering a museum. Most large American museums are reflections of white culture.

Does Your Institution Really Need to Be Hip? Audience Development Reconsidered

Museum 2.0

Last Friday night, my museum hosted a fabulous (in my biased opinion) event called Race Through Time. Race Through Time was designed specifically for this audience of 30 and 40-somethings looking for fun social events with a Santa Cruz bent. We saw Race Through Time as an opportunity to share our mission around engaging with history with a new and highly desirable audience of young professionals. Late night mixers at museums for young adults.

Blueprint Book Club Part 1: How Do You Create a Future-Thinking History Museum?

Museum 2.0

Imagine you've just been tasked with developing an innovative, future-thinking national museum for your country's history. Blueprint is the story of a group of people who tried to create a Dutch Museum of National History (INNL). The staff was fired, the digital projects divvied out to other institutions, the plans for the physical museum shelved. The Museum directors released Blueprint as a showcase for these plans. Hooks based on popular culture.