Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. With the power of shares and the possibility to go viral, even the smallest organization can reach a global audience.

Social Media 52

Social Media Media Guide Social 52

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Which one would you be most likely to remember when it comes time to make a recommendation?

Video 105

Video Support Tips Audio 105

Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S.

Story 66

Story Data Storytelling Lesson 66

EveryAction

NOVEMBER 2, 2022

It helps if they’re easy to understand, shareable, and engaging across a broad audience. It also summarizes 2021 metrics and milestones by combining colorful illustrations and bolded statistics. They’re a powerful tool for communicating your impact, but what makes an annual report effective?

Report 180

Report Organization PDF Tanzania 180

Saleforce Nonprofit

JULY 8, 2021

Understand Your Audience. Take a look at those in your target audience. From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. What questions does your team have about donor behavior and your content?

email 116

email Marketing Strategy Tips 116

Nonprofit Tech for Good

APRIL 19, 2024

It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. Define top audiences, and think through their preferences.

Content 272

Content Websites Tips Voice 272

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. This will help you ensure your branding is on point and resonates with your target audience. Be clear about your target audience. What impact do you want to have on the world? Be authentic.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. Build your audience persona. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

Qgiv

JULY 21, 2022

LinkedIn is a great resource for nonprofits because of its audience. Instead of personal updates and other news, LinkedIn is for professional content and connections. Create interesting content. Once you’ve created a strong company page and profile, it’s time to start posting content. Take advantage of sponsored content.

Linkedin 52

Linkedin Social Media Practice Media 52

Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Plan your content strategy.

Podcast 52

Podcast Create Guide Audio 52

Tech Soup

NOVEMBER 14, 2014

GivingTuesday is an excellent opportunity to use storytelling to draw in new and existing donors and supporters of your cause, on December 2 and beyond. How can you lead your audience back to your blog again and again for exclusive information, stories, and updates about the campaign? Show, Don't Tell.

Storytelling 69

Storytelling Chad Images Photo 69

NTEN

OCTOBER 6, 2011

I'm going to start by telling a story about storytelling. It's an instance of advertising as storytelling and it's something many NPOs rarely consider. This is the basic metric most novice media planners will consider above all. Before you even think about building a buy, you need to sit down and define your target audience.

Storytelling 73

Storytelling Yahoo Story Google 73

sgEngage

APRIL 26, 2023

Video content is being consumed at higher and higher rates and is the preferred medium for most. From taking a seat at a virtual table with colleagues, family, and friends, to instant donor recognition, to silent auctions, to access to exclusive content, there are many digital solutions that can enhance your donor experience.

Platform 78

Platform Charity Trend Badge 78

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? By the end of this guide, you’ll learn how to get your content read … how to build brand authority & trust… And how to grow your revenues online. Does your nonprofit have a digital marketing plan ? Ready to get started?

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The audience laughed. The moderator, Marcelo Jamberio, organized a set of questions that other Marcelo and I responded to with slides and audience interaction. Content is king. Transmedia storytelling it is the technique of telling a story across multiple online platforms and formats using current digital technologies. .”

Learning 86

Learning Donor Online Fundraising 86

Whole Whale

SEPTEMBER 8, 2023

You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. And they would concentrate their spending to air these infomercials during high-viewership primetime slots when maximum numbers of their target audience are watching. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Campaign Money Online 59

The Science Behind Engaging your Supporters

DECEMBER 6, 2018

Allowing supporters to see the content they care about most increases their engagement with the report as a whole! The American Kidney Fund uses a running sidebar throughout its annual report to emphasize important metrics and milestones. WNET in Review ” uses viewer interaction to create a compelling story. The Humane Society.

Report 57

Report America Picture Info 57

Achieve

JULY 2, 2019

This often leads to social media efforts being an afterthought, which turns into a cycle of posting reactive content vs. proactive content. . Once you’ve ironed out your timeline and key goals, it’s much easier to plan strategic campaigns and upcoming content calendars. . Fortunately, the solution is simple – be strategic!

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. 3. Determine your ideal audience. Note From Beth: Here’s some quick tips on using Facebook Ads. 2. Make every penny count.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2013

Infographics can be used in different and creative ways and some obvious ones such as marketing messaging , educating about a social issue , to celebrate a successful campaign , to report to stakeholders on key performance metrics , an annual report, and even a marriage proposal ! Need some more ideas?

Design 131

Design Colorado Chart Storytelling 131

DNL OmniMedia

AUGUST 25, 2021

That’s where nonprofit storytelling comes into play. That’s why we’ve created this comprehensive guide to nonprofit storytelling, in which you’ll explore the following points: The Importance of Storytelling for Nonprofits. 7 Tips for Effective Storytelling for Nonprofits Using Digital Marketing. Create a content library.

Storytelling 98

Storytelling Digital Marketing Guide 98

Greater Giving

JUNE 19, 2023

Your case underpins all of your messaging and is a tool that can be actively used to engage different audiences and motivate action in support of your mission. It’s common knowledge today that storytelling is among the most effective ways to connect with an audience and deliver content in a way that’s catchy, resonant, and memorable.

Storytelling 75

Storytelling Support Tips Homeless 75

Amy Sample Ward

SEPTEMBER 15, 2009

Now, the content from We Are media is available to you in a brand new “ Choose Your Own Expert &# format. This immersive, interactive webinar experience(tm) will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution. REGISTER HERE!

NTEN 105

NTEN Media eLearning Case Study 105

Amy Sample Ward

MARCH 14, 2010

Using tools that allow reposting, sharing, emailing and so on will give anyone the options they want to push your content around the web for you. The value of the tool grows as people value the tool and add more content. Embrace storytelling. Convincing your executive team to use crowdsourcing shouldn’t take bribery.

Community 207

Community Case Study Haiti Social Media 207

CauseVox

JUNE 5, 2023

We’ve all been there: staring at a blank screen, desperately trying to create captivating social media fundraising content that resonates with our audience, while keeping up with the latest algorithms and trends. The Importance of Storytelling It’s no secret that a great story can generate movers and shakers.

Social Media 62

Social Media Storytelling Media Effective 62

CauseVox

OCTOBER 11, 2021

It’s marketable, it’s ripe for good storytelling, and can ease the process of coming up with a fresh campaign concept. Is it best to create a monetary goal or one based on impact metrics? Craft a strong appeal by sourcing your content early. Why is year-end giving such a big deal? Are you funding programs or operations or both?

Guide 73

Guide Giving Campaign Social Media 73

Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. The theme of your story can help you define the content you’ll need to create.

Storytelling 271

Storytelling Tips Social Media Story 271

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

.” An infographic (short of information graphic) is a picture that blends data with design, storytelling, and insights that helps nonprofits concisely communicate messages to their audiences. This has some implications for your marketing strategy and there are compelling reasons to incorporate visual content creation.

Blended 136

Blended Measure Chapter Picture 136

Connection Cafe

OCTOBER 9, 2013

Outcomes included audience growth, brand and programming alignment, investment in multi-platform content delivery (mobile apps, web-only content, podcasting, and social media) and ultimately, donor and fundraising growth. Focus on storytelling. Branding is more than great visuals. Develop tools that work for you.

New Hampshire 35

New Hampshire Impact Build Fundraising 35

Nonprofits Source

MAY 8, 2024

By tapping into the power of storytelling, you can connect with your audience emotionally, thereby motivating action and support. We’ll provide five tips on how you can utilize storytelling to level up your nonprofit’s marketing materials and make a lasting impression. Understand your audience. Let’s jump in.

Storytelling 52

Storytelling Marketing Create Tips 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

It really came to life when we started to build in the authenticity and storytelling we could offer from our own skills. Plan your content and any calls to action with this in mind. - Then an agency approached us with the core idea. The images link to your fundraising landing page. Pinterest has only been around for short time.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Use of counting metrics. Social media content mirrors other channels. I’m working in partnership with Spitfire Strategies.

Network 97

Network Build Learning Strategy 97

CauseVox

NOVEMBER 26, 2023

Whether you’re striving to make a difference in your community, protect the environment, or provide a lifeline to those in need, your storytelling ability can mean the difference between a thriving and well-funded program and one that falls flat. The Power of Storytelling in Fundraising Humans are meaning-making creatures.

Storytelling 82

Storytelling Impact Arts Nonprofit 82

Care2

AUGUST 28, 2013

The impact of these donation appeals is also often even further blunted by infrequent engagement opportunities, such as advocacy or other storytelling and educational messages where the constituent has a chance to make a difference without being asked for money. The Art of Fundraising. Optimized email formatting and landing pages.

email 77

email Fundraising Rate ROI 77

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2011

A lot of work I do around social media is training — good training requires good design – not just content. The model balances content, learning design, and participants. I had the honor to interview him for this blog post back in 2009 -he’s a fantastic storyteller.

Skills 105

Skills Network Technique Evaluation 105