CauseVox

SEPTEMBER 27, 2023

Discover how involving donors and volunteers in decision-making processes, captivating audiences with real-life narratives, building trust through authenticity, and inspiring action can reshape your nonprofit’s impact in the digital age. Action: Community stories can inspire action among stakeholders.

Action 81

Action Story Captivate Community 81

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works.

Audience 79

Audience Phase Nonprofit Mind 79

Nonprofits Source

NOVEMBER 27, 2023

However, relying on digital ads can quickly eat up your marketing budget, and word of mouth might not get you the momentum you need to expand your reach quickly. Best of all, most of these are free or cost effective so you can get the most bang for your buck and maximize the value of your marketing strategy.

Channel 52

Channel Business Marketing Effective 52

Qgiv

SEPTEMBER 1, 2021

Nonprofits and cause driven organizations just like yours are now marketing on Tiktok to help raise awareness and support for their missions! Like any other marketing tool or social media platform, TikTok’s value is in its storytelling ability. Does the tool help you reach your target audience? Educating your target audience.

Marketing 117

Marketing Madagascar Guide Social Media 117

Whole Whale

MARCH 15, 2023

Are there different types of email marketing that I can add to my strategy?” Great question, but first, let’s explore what email marketing is and is not. What is email marketing? Email marketing is the process of connecting to your organization’s audience via email.

email 75

email Difference Marketing Retention 75

Get Fully Funded

NOVEMBER 6, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.

Marketing 52

Marketing Strategy Influence Social Media 52

AccelEvents

JANUARY 30, 2022

And the truth is, any sized business can run a successful event as part of its overall marketing strategy. A virtual, in-person, and hybrid event can all be used in generating leads. How do events help with generating leads? Lead generation only works appropriately with the proper data collection and analytics.

Generation 52

Generation Registration ROI Stream 52

Get Fully Funded

NOVEMBER 2, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.

Marketing 52

Marketing Strategy Influence Social Media 52

AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual 95

Virtual Marketing Guide Stream 95

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Our research resulted in two books dedicated to positioning executives for success in digital markets. One of the biggest is whether AI-generated content is protected by copyright law.

Sponsor 221

Sponsor Associations North America Law 221

EveryAction

MAY 30, 2023

Before you get too far, don’t forget about a marketing plan! Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are.

Virtual 163

Virtual Advocacy Channel Mobile 163

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Mastering online user experience and messaging.

Content 126

Content Marketing Strategy Fundraising 126

Pamela Grow

MAY 10, 2023

When it comes to marketing, holidays have long been recognized as powerful tools for for-profit businesses to engage with their target audience. Holidays like Christmas, Easter, and Halloween offer excellent opportunities for building comprehensive marketing campaigns that appeal to a broad audience.

Celebrate 59

Celebrate Marketing Calendar Campaign 59

.orgSource

OCTOBER 9, 2023

Isolation taught us the value of the relationships and the technology that sustained our communities. The goals were to talk about the great things that restaurants do in their communities. And, through those stories, to develop relationships with the media and elected officials in that market.

Milwaukee 221

Milwaukee Wisconsin Collaboration Associations 221

Nonprofit Tech for Good

APRIL 23, 2023

Our marketing team could fit in a MINI Cooper. It is trained on a massive dataset of text and code, and it can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. Like many nonprofits, Eventgroove is a small company. As a writer, I was reluctant to use ChatGPT.

Content 352

Content Calendar Language Social Media 352

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. About the Sponsor Firefly Partners is a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency.

Practice 240

Practice Fundraising Guide Channel 240

Forum One

MARCH 12, 2024

Successful organizations are leveraging the power of AI and social media to create more meaningful connections and foster community engagement. Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Generating variations on hashtags and keyword searches. Copyediting.

Social Media 80

Social Media Images Video Media 80

Nonprofit Tech for Good

JANUARY 19, 2024

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. From an article on 2024’s SEO trends by Rosey Bowring: “Angie Nikoleychuk, Content Marketing Manager at Search Engine Journal says that we can partially blame AI for the sudden surge of low-effort and low-value content online.

Action 259

Action Practice Tips Seattle 259

sgEngage

MARCH 18, 2022

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. We’ll cover the following points: . Step 1: Create a Facebook challenge. .

Audience 82

Audience Facebook Challenge Group 82

.orgSource

APRIL 29, 2024

Generative AI is not a gift that lends itself to neat packaging. What should every CEO know about generative AI? Current uses range from member intelligence and hyper-personalization, transcription, notetaking, reporting and analytics, creating images, generating ideas, forecasting, and other strategic activities.

Learning 221

Learning Brain Associations Training 221

Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Imagine having the power to communicate your cause, connect with donors, and mobilize your community, all while saving time and resources. Why Automated Email Marketing? Why Automated Email Marketing?

email 52

email Service Marketing Metrics 52

AccelEvents

JUNE 3, 2021

All brands and businesses understand the importance of a marketing strategy. Many brands have made use of virtual events as a marketing tool. They are great for general brand awareness, thought leadership, community involvement, charity fundraising, and new product launches. But what does this mean for marketing teams?

Virtual 76

Virtual Marketing Tools Audience 76

The Modern Nonprofit

MAY 1, 2024

But how do you ensure your events not only honor this rich heritage but also captivate and mobilize your community towards meaningful action? In this post, we’ll dive into the secrets of planning events that do more than just entertain—they enlighten, engage, and encourage generous giving.

Celebrate 59

Celebrate Education Fundraising Culture 59

AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual 52

Virtual Marketing Guide Stream 52

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. By adding a new membership type, you can create an entirely new audience and potential member base for your association.

Create 169

Create Strategy Associations Registration 169

Media Cause

AUGUST 17, 2021

At least you’re not Becky…Why Shame Is Not an Effective Marketing Approach. With so much of this conversation happening in marketing and advertising, specifically, you’d imagine that some of the industries’ old standby tactics—criticism, shame, othering, etc.

Effective 59

Effective Marketing Jordan Industry 59

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. With the ability to generate human-like responses to a variety of topics, employees of all industries are using it to increase their efficiency!

Tools 361

Tools Fundraising Analytics Analysis 361

Museum 2.0

OCTOBER 28, 2019

Author: Seema Rao This month, inspired by the panel at Western Museums Association , we've been discussing all things audience, community, and visitors. For this week, I'm summarizing thoughts people had about community-engagement on Twitter. Usually happens when museums KNOWS what a community need instead of asking them.

Audience 31

Audience Community Museum Issue 31

Candid

MARCH 14, 2024

At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). This will help you understand what your audience may be interested in. Less than 10% of your audience sees any given post.

Social Media 98

Social Media Content Create Media 98

DNL OmniMedia

MAY 25, 2022

This is done through a process called nonprofit market research. This guide will cover the ins and outs of conducting nonprofit market research through the following points: Market Research for Nonprofit Organizations: The Basics. How to Conduct Nonprofit Market Research in 6 Steps. Why do nonprofits use market research?

Research 52

Research Marketing Survey Nonprofit 52

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Ideas Sponsor North America 52

EveryAction

JUNE 8, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. The goal is to move your position forward while engaging your supporter audience.

Advocacy 143

Advocacy Local Audience Poll 143

EveryAction

NOVEMBER 9, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Segment your audience. Check out our last installment here ! Refine (and quantify) your message.

Gift 207

Gift Consultant Audience email 207

sgEngage

JANUARY 26, 2024

To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership. In turn, they’ll benefit from the positive association with your cause and can expand their own reach within your nonprofit’s community of supporters.

Awareness 70

Awareness Campaign Business Collaboration 70

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Website & Email Marketing Best Practices for Nonprofits. One of the more effective ways to generate traffic to your blog is to tap into the news cycle.

Practice 352

Practice Nonprofit Newsletter News 352

Whole Whale

JANUARY 1, 2023

What: Nonprofit fundraising and marketing conference. Audience size : Around 200. Who attends : Professional fundraisers, nonprofit communications teams, and tons of vendors. What: Mega-marketing and tech conference. Audience size : 15,000 (SXSW EDU); 37,000 (SXSW). Audience size : around 2000.

Conference 122

Conference Nonprofit Americorp Fort Worth 122

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Because this process can be so extensive, it’s best to partner with a team of experienced marketing experts when launching a new direct mail program. Direct mail reaches different audiences.

Mail 52

Mail Fundraising Nonprofit Channel 52