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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

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The End of Expertise and How Associations Must Adapt

The MatrixFiles

Declining trust and polarization is affecting national organizations’ ability to partner with their chapters. Some associations are providing more training for Board members and other leaders to be effective spokespersons for their industries. The American College Health Association (ACHA) has developed a trust toolkit for its members.

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. How Make-A-Wish is Using Audience Personas .

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Foundations step up funding to bolster trust in local news 

Candid

As part of their democracy portfolios, they’re funding not only newsroom operations and training but also research and collaborations to bring diverse voices to the fore. Lilly Endowment has awarded targeted funding of $4 million to the Religion News Service to support its editorial work and expand and diversify its audience.

Local 52
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Gen Z Is Ready to Join Your Junior Board of Directors

sgEngage

The firm is paying for her to travel every 4–to–6 weeks as part of a training program to become a top sales rep. Today, chapters nationwide provide care packages to more than 300 hospitalized children every day. “My My advice to other nonprofits to connect with Gen Z audiences is to be engaging.

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6 Fraternity and Sorority Fundraising Ideas + 8 Top Fundraiser Examples

CauseVox

One of the things that sets sorority and fraternity fundraising apart from other types of fundraising is that you have a built-in audience. If you have a similar event or tradition that is a part of your chapter, consider adding a fundraising component. As an organization that lives on a campus, you have a built-in audience.

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Cause Camp: From Humble Roots to Must-Attend Conference

NonProfit Hub

It all started twenty years ago when esteemed members of the Lincoln chapter of the American Marketing Association created a community project in 2001. A better name and brand identity would enable the audience to ‘get it’ on sight and not need much further explanation. Ultimately, it will drive better attendance.”.

Causes 74