The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

Guide 52

Guide Donor Fundraising Social Media 52

The NonProfit Times

MAY 16, 2024

Data Axle Nonprofit added audience indicators within its Apogee and DonorBase omnichannel cooperatives that identify donors poised to give following an emergency event. It builds on the firm’s suite of audience indicators that show donor behaviors, affinities, and gifting potential without time-intensive custom modeling.

Data 52

Data Captivate Storytelling Ohio 52

The Storytelling Non-profit

NOVEMBER 3, 2021

Finally, make your goal measurable so you know whether or not you meet your goal. This includes: Audience research – Here’s my guide to audience research and how to build an audience persona for your storytelling work. First, start with your audience. You Are Not Your Audience.

Storytelling 106

Storytelling Profit Phase Advice 106

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Understand your capacity. Design your data storytelling products.

Story 68

Story Data Storytelling Lesson 68

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. How will you measure the success of your paid advertising campaign? There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. Creating change is not a “one-size-fits-all” effort—there’s room for many voices.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Those decisions are implemented across the organization’s web properties and social channels. ” What are the metrics for measuring your content? Of course, it depends on your objectives and audience, but here is a framework to help you think about it. I also use specific metrics on the channel to guide me.

Content 101

Content Measure Organization Strategy 101

Whole Whale

MARCH 30, 2023

We know you are probably impatient so let’s just right to the fun stuff, enter the name and general mission of your nonprofit, followed by the general audience that you’d like a profile for in this AI tool. × They help nonprofits understand their target audience better and create effective fundraising campaigns.

Donor 52

Donor Build Demographics New York City 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. There are multiple facets to this process, which involves analysis, preparation, and research. As the first step to developing a strategy, set clear, measurable goals. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. We view our social media channels as a fun on ramp to our ladder of engagement.

Measure 97

Measure Policy Social Media Green 97

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. Research the steps needed to create a direct mail fundraising program (e.g. Be Informed.

Fundraising 343

Fundraising Mail Law Donation 343

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Thorough understanding leads to big ideas. Creativity matters only if it sells.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. In 2011, HubSpot’s Dan Zarrella conducted extensive research on the topic of social media timing. Tactic 2: Post at the optimal time to drive activity. He studied more than 1.3

Facebook 131

Facebook Measure Change Images 131

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Media Cause

JUNE 28, 2021

Whether your goal is to drive traffic, acquire leads, get donations or even gain learnings, having a defined why for your campaign will help you plan for, and ultimately measure, success. Channel selection comes down to a few things: your goals , your audience and your budget. Who is your target audience(s)?

Practice 59

Practice Audio Nonprofit Search 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences.

Influence 115

Influence Social Media Marketing Strategy 115

NetWits

NOVEMBER 4, 2011

Research show’s that the level of giving in the United States has remained static over the past 40 years. Identifying new audiences, channels, and forms of giving with strong potential for growth. Re-orient toward longer-term measures of fundraising performance. Develop new and more appropriate measures of performance.

Philanthropy 223

Philanthropy United States Giving Summary 223

Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

ROI 81

ROI Marketing Strategy Sponsor 81

AccelEvents

JULY 26, 2021

By integrating your event marketing strategy with a content marketing strategy, you can effectively promote your online event, grow your content backlog, and improve audience engagement. . If you produce no content other than what is shown at your digital event, your audience might be a little wary at first. Content Curation.

Content 98

Content Phase Map Audience 98

The NonProfit Times

MAY 23, 2024

Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Research backs this up. Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel.

Test 52

Test email Spam United States 52

sgEngage

SEPTEMBER 6, 2022

So, if your approach is too broad, can you best pinpoint the tactics and channels which work best for the resources you have available? humming along smoothly and seamlessly for both internal and external audiences? These include: Research and analytics. Do your supporters admire and trust your brand? Branding and strategy.

Marketing 84

Marketing Blackbaud Analytics Trend 84

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

Social Media 101

Social Media Headline Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

Social Media 108

Social Media Network Media Free 108

Saleforce Nonprofit

APRIL 19, 2021

Research shows that nonprofits that have worked through a digital transformation process are fast, agile, and resilient. Every audience expects personalization and will be more loyal and supportive to organizations that deliver it. They can work quickly to collect and learn from data.

Digital 116

Digital Question Mentoring Michigan 116

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. Text-to-donate is one fundraising tool you can leverage to engage your audience through their mobile devices.

Action 74

Action Report Practice Fundraising 74

Whole Whale

JANUARY 27, 2023

That’s a huge amount of opportunity for nonprofits to tap into and reach out to new audiences. This can be anything from an impact story about a client or volunteer all the way to discussing important industry trends, events or research findings that benefit those in need. Here are some clear ways nonprofits can use Quora: 1.

Awareness 52

Awareness Question Ideas Strategy 52

DNL OmniMedia

FEBRUARY 3, 2023

Using your digital strategy along with a few unique twists, you can avoid glazed looks and vacant stares from your audience members. A hybrid event allows you to appeal to both audiences, creating an opportunity that’s the best of both worlds. Connecting with nearby TV and radio outlets can be a great way to reach your local audience.

Strategy 52

Strategy Nonprofit Audience Hosting 52

AccelEvents

JANUARY 5, 2021

Without the ability to perform in front of a live audience, venues have closed their doors and artists are looking for new ways to connect with their audience. . Independent artists, like Canadian-born, New Zealand-based belter Tami Neilson took to YouTube to maintain audience engagement.

Music 52

Music Industry Artist Virtual 52

AccelEvents

JANUARY 5, 2021

Without the ability to perform in front of a live audience, venues have closed their doors and artists are looking for new ways to connect with their audience. . Independent artists, like Canadian-born, New Zealand-based belter Tami Neilson took to YouTube to maintain audience engagement.

Music 52

Music Industry Artist Virtual 52

Bloomerang

MAY 31, 2022

Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Candid

APRIL 6, 2023

Transparent impacts: To build trust and establish credibility with prospective donors, highlight the measurable outcomes of your programs and your commitment to transparency. Recurring giving option: Research shows there are many benefits to providing options for donors to give regularly, including 42% more giving each year.

Campaign 88

Campaign Fundraising Mail United States 88

Classy

JULY 5, 2021

However, corporations also receive many requests for support from nonprofits, so it can be more difficult to make your proposal stand out, especially if you’re a smaller organization with less audience reach. Given their wide audience reach, influencers may be able to use crowdfunding to establish your matching fund. Small Business.

Donation 108

Donation Influence Local Nonprofit 108

Neon CRM

NOVEMBER 30, 2023

14 Tips for Nonprofit Storytelling In a study by researchers Dan and Chip Heath, only 5% of people could recall statistics from a presentation they’d just heard. Utilize Visuals Humanize your nonprofit’s stories by adding visuals like photos and videos to engage your audience. Does your audience resonate more with photos or videos?

Storytelling 52

Storytelling Guide Nonprofit Story 52