EveryAction

MAY 30, 2023

We’re also seeing data to support the idea that virtual events are here to stay: our friends at Mobilize have found that virtual events still drove the majority of signups (67%!) Your own audiences are one of your biggest marketing assets and their word-of-mouth can share your virtual event to audiences outside of your own list.

Virtual 163

Virtual Advocacy Channel Mobile 163

Bloomerang

MARCH 26, 2024

Access your data. Of course, analyzing your fundraising campaigns starts with accessing data from your online fundraising software. The way you set up your dashboards and reports will depend on multiple factors, including your data analysis goals and what data you need to inform your analysis. Evaluate post-campaign data.

Campaign 85

Campaign Tips Online Fundraising 85

Classy

APRIL 15, 2021

This integration enables your fundraisers to seamlessly boost their reach by duplicating their Classy fundraising page to Facebook , allowing your campaign to reach a larger audience and raise more money for your nonprofit. Facebook alone offers little to no access to donation data for your nonprofit.

Accessibility 83

Accessibility Facebook Report Data 83

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

Map 52

Map Digital Business Marketing 52

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to tailor your messaging to each channel. Define the problem.

Communication 98

Communication Campaign Channel Measure 98

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

Social Media 97

Social Media Guide Media Social 97

Nonprofit Tech for Good

NOVEMBER 1, 2021

When and how should I use different marketing channels? How to leverage your event partners, sponsors, and supports to reach a wider audience. How to track your efforts and use data to make smarter marketing decisions. << Our session is designed to deliver specific tactics, clear how-tos, and real-life examples.

Marketing 203

Marketing Free Work FAQ 203

Forum One

AUGUST 16, 2023

As you get started on sifting through your data reports and action items completed this year, keep an eye toward how your internal and external reports can blend data-driven stories of impact. Start with the goals you set yourself Before searching for data, start with your Key Performance Indicators (KPIs).

Story 59

Story Report Data Blended 59

M+R

JUNE 22, 2023

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. Here are six ways we recommend using your Scout Quest data for ads. Super useful email applications.

Los Angeles 101

Los Angeles Audience Google Channel 101

Nonprofit Tech for Good

SEPTEMBER 16, 2021

With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. This analysis can help guide you towards what best engages your target audiences. You might think they’re redundant—but your audience won’t.

Communication 292

Communication Fundraising Test Hints 292

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Bloomerang

MAY 22, 2024

Here are some of the benefits: More dollars, less clicking One of the key benefits of incorporating fundraising technology into digital storytelling is the ability to create a seamless and immersive experience for the audience.

Storytelling 57

Storytelling Digital Integration Blended 57

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc.,

Tips 52

Tips Organization Channel Benchmark 52

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.

Video 105

Video Support Tips Audio 105

Care2

APRIL 30, 2014

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. To help get you started, here is a list of some of my favorite measurement tools.

Track 65

Track Audience Content Tools 65

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? This way, you’ll have reliable data you can look back on for future campaigns. Demographics.

Game 52

Game Marketing Change Tips 52

The Modern Nonprofit

DECEMBER 4, 2023

Estimated Reading Time: 3 minutes Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising In an age where every click, like, and share is meticulously tracked, the landscape of digital fundraising is evolving rapidly. Their policies directly influence how nonprofits can access, use, and leverage user data for fundraising.

Support 103

Support Fundraising Awareness Data 103

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. Research and exploration.

Mail 52

Mail Fundraising Nonprofit Channel 52

Qgiv

OCTOBER 21, 2021

It’s been proven time after time that data-driven strategy creates the most successful fundraising results. The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. What do we mean by “data?”. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

Track 52

Track Digital Marketing Analytics 52

Media Cause

FEBRUARY 16, 2024

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. Based on the data, shifting funds away from acquisition spend may become a reality.

Benefit 64

Benefit Marketing Change Time 64

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. You’ll be pulling in rich data in no time! Event-Based Tracking: Where the previous version was session-based, GA4 is event-based.

Analytics 52

Analytics Google Fundraising Track 52

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Segment your audience. Measurable.

Digital 59

Digital Marketing Create Social Media 59

Qgiv

JULY 28, 2021

Data is the key, as it is in all things related to your fundraising outreach. After all, strong donor data can tell you what areas to focus on, how to engage donors more relevantly, and what changes you should make to improve results in the future. And one that only your nonprofit’s data can answer. Using a custom bit.ly

Mobile 52

Mobile Question Data Help 52

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. This information can then be given to your donors and used on your marketing channels.

Tools 361

Tools Fundraising Analytics Analysis 361

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels. Donor Profiles and Records .

Digital 75

Digital Marketing Donor Channel 75

Qgiv

APRIL 11, 2023

Regardless of the channel (website, email, mail, or the phone) or medium (in-person or digitally) you want to connect with donors in a way that is one-to-one, contextual, and collaborative. The data you receive for every event you run will help inform your next attempts. Tracking donor signals looks different at each organization.

Donor 104

Donor Survey Social Media Database 104

Qgiv

OCTOBER 9, 2023

A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. By building these connections, your for-profit partner reaches a new audience in your supporters, and your organization finds new supporters in their customers.

Causes 52

Causes Marketing Impact Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

Analysis 105

Analysis Audience Test China 105

Allegiance Group

MAY 18, 2023

Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors. Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content.

Digital 52

Digital Practice Donor Strategy 52

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have heaps of data. I’m sure you’re using at least one of these social media channels.

Donor 82

Donor Social Media Websites Content 82

Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

Channel 63

Channel Data Strategy Tips 63

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

Guide 52

Guide Donor Fundraising Social Media 52

Forum One

APRIL 8, 2021

Start by understanding your audiences and tailoring content and outreach to their needs. You can use website personalization to serve up different types of content based on the visitor behavior and accompanying data. Walk: Collect data and determine what it is telling you about your audiences. Repurpose & revive.

Impact 76

Impact Channel Audience Content 76

Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

Channel 59

Channel Data Strategy Tips 59