Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. While societal change or financial instability may make folks more cautious about where they’re investing their money, it isn’t making them less human.

Benefit 64

Benefit Marketing Change Time 64

Allegiance Group

APRIL 23, 2024

That means if you tie fundraising appeals to Congressional action, you may want to rethink your strategy until the election is over. Changes in Advertising Policies One important effect of political fundraising to note is its impact on advertising policies, particularly on social media platforms.

Strategy 52

Strategy Fundraising Policy Hype 52

Nonprofit Tech for Good

OCTOBER 17, 2023

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers.

Social Media 330

Social Media Media Social Influence 330

Whole Whale

FEBRUARY 9, 2024

Before we get to tips, it is important to note that the biggest change to search is here with Search Generated Experience (SGE). Learn more about the ways you need to adjust your SEO strategy to be prepared for SGE. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference.

Strategy 98

Strategy Tips Google Search 98

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences.

Fund 52

Fund Donor Strategy Search 52

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Demographics. Previous engagement.

Game 52

Game Marketing Change Tips 52

Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. . And then it will start showing that audience your ads.

Test 325

Test Facebook Charity Profit 325

Bloomerang

AUGUST 3, 2023

It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. We have a committee standing to assist me, however, because DEI is ever evolving, we spend a lot of time discussing the changes and our work hasn’t been fully realized by all.

Audience 77

Audience Practice Fundraising Profile 77

The Modern Nonprofit

SEPTEMBER 5, 2023

Estimated Reading Time: 4 minutes Adapting to Changes in Facebook Fundraising Tools: A Guide for Nonprofits When you run a nonprofit, you’ve likely leaned on social media platforms for fundraising. It’s easy, widely accessible, and taps into an immense audience. ” – That’s where Flipcause steps in!

Facebook 98

Facebook Tools Change Guide 98

CauseVox

OCTOBER 16, 2023

Discover how involving donors and volunteers in decision-making processes, captivating audiences with real-life narratives, building trust through authenticity, and inspiring action can reshape your nonprofit’s impact in the digital age. This session will also feature a live Q&A and be recorded for on-demand viewing.

Action 85

Action Story Captivate Community 85

Candid

JUNE 5, 2023

Based largely on input we’ve received from individual organizations and partners, we’re proposing 205 changes to the PCS. Before moving forward with these changes, however, we want to give as many people as possible a chance to weigh in on them. program support, general support, advocacy); transaction type (e.g.,

Taxonomy 98

Taxonomy Proposal Comment Change 98

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?

Audience 80

Audience Phase Nonprofit Mind 80

CauseVox

SEPTEMBER 27, 2023

Discover how involving donors and volunteers in decision-making processes, captivating audiences with real-life narratives, building trust through authenticity, and inspiring action can reshape your nonprofit’s impact in the digital age. This session will also feature a live Q&A and be recorded for on-demand viewing.

Action 81

Action Story Captivate Community 81

NonProfit Hub

SEPTEMBER 24, 2020

As the competition heats up, here are some strategies to consider: 1. Narrow your audience. Determine which segments of your donor file perform the best and generate ads that are targeted toward audiences that look similar to these groups. . Increase your budget. Just be ready to immediately ramp up your budget again on Nov.

Digital 85

Digital Media Strategy Change 85

Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. So, how can your nonprofit create a social media strategy that you can sustain? In a year, what will success look like?

Social Media 98

Social Media Data Strategy Media 98

Candid

JANUARY 24, 2024

As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here are my takeaways for the new year: LinkedIn, Instagram, and YouTube have growing audiences, and those audiences are increasingly engaging with our content.

Social Media 52

Social Media Data Strategy Media 52

CauseVox

MARCH 24, 2022

You’ve hit a wall with your marketing strategy. You’re struggling to connect with your target audience and gain or retain their support. Something needs to change, but you don’t know where to start. You’ve tried the social media thing, but your engagement is lower than you’d like it to be. You’re frustrated and tired.

Audience 76

Audience Video Storytelling Technique 76

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

YouTube 221

YouTube Industry Leadership Podcast 221

Association Analytics

JULY 27, 2021

Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Use data to help build your content strategy. By evaluating the performance of your content, you should be able make changes and decisions with confidence. Take action with your data.

Taxonomy 169

Taxonomy Content Data Strategy 169

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Test 85

Test Audience Research Interview 85

Non Profit Quarterly

APRIL 20, 2023

For nonprofits, this moment presents an opportunity for a social media strategy “do-over.” It also requires humility—we are all learning at the speed of change—and the courage to look beyond capitalism’s tendency to prioritize content virality and reach. Center language justice in your content strategies.

Social Media 92

Social Media Media Strategy Social 92

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

Project 52

Project Digital Marketing Impact 52

Qgiv

JANUARY 24, 2024

No matter where you are on your journey in the nonprofit world, fundraising is the lifeblood that fuels the important, world-changing work you do. Your passion and drive demonstrate why donors should give to your cause, but finding new donors and keeping existing ones takes something more: a solid fundraising strategy.

Practice 52

Practice Strategy Guide Fundraising 52

Nonprofit Tech for Good

SEPTEMBER 16, 2021

What are the strategies and tactics that best helped you achieve your goals last year? This analysis can help guide you towards what best engages your target audiences. How do these align with your overall brand strategy? You might think they’re redundant—but your audience won’t. Have these changed over the past year?

Communication 301

Communication Fundraising Test Hints 301

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. The landscape of nonprofit fundraising has changed dramatically in 2024. Imagine your nonprofit’s social media fundraising strategy as planning a trip to a new country. Make eye contact with your audience.

Social Media 259

Social Media Organization Media Fundraising 259

Media Cause

MAY 30, 2023

TikTok has emerged as a powerful platform for advocacy and social justice, enabling individuals and organizations to build large followings and drive meaningful change. We’ve pulled together some of our top TikTok strategies for making a real impact. The post TikTok Strategies for Making a Real Impact appeared first on Media Cause.

Impact 72

Impact Strategy Advocacy Remix 72

Bloomerang

DECEMBER 6, 2021

The audience needs to hear the message but wants to consume the peanut butter, so to speak. . The things I’ll cover in this series—strategy, creativity, and logistics— are the building blocks for how to share quality stories that change minds, win hearts, and improve relationships. The strategy behind the stories you tell.

Storytelling 105

Storytelling Develop Strategy Help 105

Achieve

MAY 10, 2021

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

Audience 83

Audience Campaign Phase Virtual 83

Nimble AMS

MARCH 25, 2022

Read on for what to include in your association’s online community strategy. Building a thriving online community starts with a well-considered strategy. Content strategy ?. Discussion groups based on specific subjects, such as upcoming industry regulation changes. Goals and success metrics. Non-members . New members .

Community 134

Community Online Strategy Guidelines 134

Neon CRM

JANUARY 19, 2024

But even the simplest goals aren’t necessarily easy—and they usually require a pretty sophisticated strategy to back them up. 7 Things Your Association Strategy Should Include Mapping out a strategy for your membership association isn’t a one-time process. If it doesn’t, then your organization won’t last.

Associations 52

Associations Practice Strategy Leadership 52

Get Fully Funded

MARCH 8, 2023

As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Nonprofits Source

OCTOBER 11, 2023

Social media trends and best practices change so often that it’s helpful to ground your approach in data and regularly reevaluate your social media presence as your supporter base grows and changes. In this article, we’ll give you five tips to upgrade your social media strategy using data. Create audience personas.

Social Media 52

Social Media Data Media Atlanta 52

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. As a result, your nonprofit’s financial health often depends on your ability to recoup that investment through a successful marketing strategy that brings in ticket sales and donations. These recommendations include: 1. Prepare ahead of time. Automate your marketing.

ROI 81

ROI Marketing Strategy Sponsor 81

The Modern Nonprofit

AUGUST 15, 2023

Estimated Reading Time: 3 minutes Celebrating National Nonprofit Day: Honoring Leaders of Change August 17th isn’t just another day on the calendar; it’s National Nonprofit Day, a day to honor and recognize the monumental contributions of nonprofit organizations across the nation.

Celebrate 52

Celebrate National Change Nonprofit 52

Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the third strategy. . This is part three in a six-part series. Read part one and part two. . Investing in digital-first fundraising and marketing communications.

Content 126

Content Marketing Strategy Fundraising 126

sgEngage

MARCH 22, 2022

Segment your audience . One of the best methods to increase your donor retention is to leverage your overall communication strategies. This new, more effective communication strategy is referred to as integrated or multi-channel marketing, and it allows you to connect with supporters across all channels. .

Retention 94

Retention Communication Donor Strategy 94

Greater Giving

SEPTEMBER 21, 2023

In this blog post, we’ll explore impactful event branding strategies tailored for nonprofits, empowering you to leave a lasting impression and drive support for your fundraising endeavors. Consider the following steps: Understand Your Audience and Goals Identify your target audience for the event.

Strategy 40

Strategy Nonprofit Captivate Social Media 40