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Web Accessibility Lessons Learned from a Total Beginner

Forum One

with the goal of making them usable by as many people as possible. and every team should think about completing their part with a diverse audience in mind. The post Web Accessibility Lessons Learned from a Total Beginner appeared first on Forum One | Turn Ideas Into Impact. First, what is web accessibility?

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The Power of Podcasting: Making Audio Content for Nonprofits

sgEngage

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

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Market Your Capital Campaign During the Public Phase: 5 Tips

Nonprofits Source

Even if you are a capital campaign beginner, you probably know that these campaigns have a quiet phase and a public phase. Research shows that during the quiet phase, you’ll raise around 70% or more of your campaign goal from your top donors and those people who are closest to your organization.

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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. One nonprofit used online channels to surpass their year-end fundraising goals. As always, the answer is: it depends.

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The Ultimate Guide to Social Media for Nonprofits

Qgiv

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Paid social media can help you further your nonprofit’s reach so you can reach and surpass the SMART goals you set.

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1 Million Trailhead Badges: Lessons from Salesforce.org’s Trailhead Journey

Saleforce Nonprofit

The challenge was to meet the needs of multiple audiences. Map out your strategy: Literally, draw your map of content and audiences on paper or a slide. Our integrated learning map starts with content centered on beginner business users, and builds from there to advanced users, admins, and consultants.

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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. The goal is to stand out in your donor or potential donor’s mailbox—this is the time to be your most creative and innovative! People often—and understandably—assume that older donors are the only audience to engage with direct mail.

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