Eric Jacobsen Blog

FEBRUARY 25, 2021

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

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Story Storytelling Chapter Teach 52

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. Watch what is trending online. In a YouTube world thought leaders command attention. But I have learned a few things about each of those topics. Why dive into subjects that are off my beaten path of discovery?

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YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

DECEMBER 20, 2018

Every year, Animoto surveys over 1,000 consumers to understand how evolving trends on social media are impacting purchase decisions. You really only have a few seconds to grab attention. Get their attention with a “hook” (i.e. something that grabs the viewer’s attention) and then get to the point. Save the Best for First.

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Social Media Video Marketing Practice 266

EveryAction

MAY 2, 2023

Phone Calling legislators can be a very effective way of bringing their attention to an issue or cause, and flooding phone lines with thousands of concerned constituent calls means you become essentially impossible to ignore. Visual and auditory elements make a story stronger by engaging the senses.

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Advocacy Action Support Help 222

Nonprofit Tech for Good

NOVEMBER 22, 2021

In the frenzy of exciting discounts and hot new product trends, it can be a challenge for nonprofits with online shops to compete with big brands and e-commerce giants that have significantly larger marketing and advertising budgets. Tag your products in Stories and Posts. The holiday shopping season is upon us.

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Facebook Los Angeles Online Effective 266

Nonprofit Tech for Good

JANUARY 16, 2022

To make the most of this continued trend, try to reach your donors on as many platforms as possible. However, even if your form is mobile-friendly, branded with your logo, and tells a compelling story, what if no one sees it? If you start early, you won’t have to scramble when your time and attention to the campaign become critical.

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Strategy Fundraising Social Media Nonprofit 265

Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. If you have not read it, please do. Storytelling is a skill.

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Story Storytelling Chapter Teach 47

The Science Behind Engaging your Supporters

OCTOBER 18, 2018

As the campaign season kicks into high gear, here are a few trends we’re seeing in 2018 campaigns that nonprofits could benefit from as well! As American video content consumption continues to rise, there is an increased focus on using video to tell emotionally impactful stories that draw viewers in and personalize the message.

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Trend Campaign eBook Nonprofit 53

Nonprofit Tech for Good

JULY 4, 2021

Even though you won’t be networking in person, with online fundraising tools, you can still share success stories, celebrate your donors, energize your audience, and stay on brand the same way you would at an event that’d cost big bucks to put on. It’s important to find creative ways to capture their attention mid-scroll.

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Ideas Online Fundraising Social Media 354

The Science Behind Engaging your Supporters

JANUARY 14, 2019

To read our full report on the biggest nonprofit tech trends of 2018, what to expect in the year ahead, and how nonprofits of all sizes should be preparing to stay at the top of the technology game, click here. Some of the biggest trends that emerged in 2018 include: 1. High Quality, All the Time.

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Trend Digital Fundraising Storytelling 50

M+R

FEBRUARY 11, 2024

Keep these trends and tactics in mind as you start to pencil in plans for the coming end of year (and no, it is never too early to start). Anticipating the crowded inboxes and limited attention of year end ending on a weekend, the competition was FIERCE. It may seem dispiriting when you craft the perfect email and only.05%

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email Campaign New York City Photography 111

Media Cause

OCTOBER 11, 2023

Create Short Videos Although TikTok allows longer videos (of up to 10 minutes), bite-size videos are usually better at grabbing and keeping viewers’ attention. You can cross-post your TikTok videos on other social media channels, such as Instagram Reels, Facebook Stories, and YouTube Shorts.

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Marketing Fundraising Social Media Video 59

Care2

JANUARY 14, 2013

One of my favorite parts about starting a new year is reviewing all of the top 10 (or in some cases the top 133) lists and trends. Don’t worry though, we have taken care of the heavy lifting at Frogloop and summarized our favorite “best of” lists that highlights strategists favorite trends and strategies from 2012.

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Trend Bookmarking Case Study Org 71

CauseVox

MARCH 29, 2022

You’re too busy formulating the right strategy, handling event logistics, and creating stories to have enough time to tweak your donation page. You can create a donation experience that captures your donor’s attention and help you increase donations without increased effort. Up and coming trends in donation forms. Sign up here.

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Donation Attention Trend Donor 76

Nonprofit Tech for Good

APRIL 10, 2022

There are rage tweeters and arrogant trolls that occasionally trend to the top. There is a need for that on Twitter, but framing your Twitter story a little more on the positive side can definitely increase your engagement. People who are active on Twitter tend to be plugged into current events and trending news.

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Twitter Practice Social Media Nonprofit 349

Eric Jacobsen Blog

SEPTEMBER 5, 2016

Because, Thursday, September 8 brings the official release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

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Teach Story Storytelling Chapter 40

Whole Whale

JUNE 15, 2022

Track trends relevant to your cause and industry area. Knowing a rising trend can help your comms team create content responses that will increase attention for your organization. Google Trends can be used to watch macro search trends around your cause area. General Listening.

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Tools Guide Social Social Media 98

Nonprofit Tech for Good

JANUARY 24, 2021

That said, the number of businesses fighting for their attention in their inboxes and on their news feeds may have left them feeling a bit fatigued. Make it a point to find them so you’re getting as many eyes on your attention-deserving content as possible. Uncover data that reveals the latest trends in major giving.

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Donor Ideas Social Nonprofit 328

Allegiance Group

APRIL 15, 2024

Analyzing your nonprofit’s data and industry trends can uncover insights about: Existing donors. Conduct research about your organization’s specific market, working to identify marketwide consumer and technology trends. Take advantage of that personal touch by adding a story designed to strengthen your connection with donors even more.

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Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

The workshop topics included trends in digital media consumption, social media, engagement on mobile devices and a variety of community foundation projects funded by the Knight Community Information Challenge. Digital Trends. He went through some recent trends with social networking use. Applebee’s fired Chelsea.

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Social Media Digital Mobile Trend 114

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. I like monthly e-newsletters that combine brief stories and compelling photos. Photos typically catch more attention. Promote monthly giving. Highlighting donor gifts on social media.

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Donor Strategy Retention Help 104

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

Stories are social. The importance of digital reputation management – stories last forever and can spread quickly. Some things have not changed: Time and attention are finite. Everyone loves a good story. Stories need to be compelling, immersive, human, funny, or provocative to capture attention.

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Learning Donor Online Fundraising 86

Connection Cafe

FEBRUARY 24, 2014

Entire civilizations have been built off of, held together by and divided by stories. ” Stories have the power to bring together and to push apart –to distinguish and to extinguish. Stories are also integral parts to any nonprofit organizations and particularly when it comes to fundraising. The pictures told a story.

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Story Captivate Sudan Phase 51

Candid

APRIL 20, 2021

In this blog, I share what Candid’s data tells us about philanthropic trends for Asian American Pacific Islander (AAPI) communities in general and in reaction to recent anti-Asian hate crimes specifically as well as what to look for in the future. Foundation funding trends for AAPI communities. Additional trends in 2021.

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Pledge United States Foundation Grant 119

Neon CRM

AUGUST 24, 2023

Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. Let’s take three different trends reports and outline how to use them to optimize your fundraising strategy. How to use it : Your organization should be prioritizing donor retention rates as part of its operations.

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Hype Research Marketing Benchmark 52

Bloomerang

OCTOBER 28, 2023

Let’s explore strategies to maximize the potential of fundraising events to both retain your loyal donors and capture their friends’ attention and support. Share compelling stories: Communicate your organization’s mission and impact through powerful storytelling during the event.

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Network Donor Fundraising Registration 80

Candid

MARCH 6, 2023

In 2022, the term “social movement” generated more internet searches than in the previous five years according to Google Trends. Recent years have seen several examples of moments that captured public attention—typically after years-long efforts and organizing before they burst into wider awareness. Movements are having a moment.

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Hunger Cancer Kenya Structure 105

BoardAssist

MAY 10, 2016

What are the trends that are going to impact your nonprofit in 2016? Top 10 Fundraising Trends and Predictions for 2016. The trends are undeniable. The new communications tools will be revolutionizing how, when and where we tell our story. See Kivi’s Nonprofit Communications Trends Report. What’s up for 2016?

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Trend Fundraising Philanthropy Social Media 40

NonProfit Hub

APRIL 17, 2024

You could write longer posts to share a beneficiary’s story or explain a complex issue relevant to your mission. Tell compelling stories. Facilitate a stronger relationship by sharing compelling personal stories related to your nonprofit. Use your blog to spotlight supporters’ accomplishments and stories.

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Practice Organization Nonprofit Content 36

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2018

I’m sharing this infographic because it is the best synthesis I’ve seen on the trends of technology wellness and malaise, intersection of machines and humans, and the duality of technology as an agent of fitness and calm, but also of distraction and distress.

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Images Metrics Social Media Integration 108

Nonprofit Tech for Good

JUNE 23, 2020

Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts. Fundraiser Stickers for Facebook Stories. Page Fundraisers.

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Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

FEBRUARY 5, 2021

If you want to make sure the announcement gets extra attention, change the colors or styles of the announcement from the typical design. Repeated content, like blog posts, event listings, or even things like your programs or success stories. There are some websites that try to break these trends, but this can cause confusion.

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Technique Design Websites Brain 325

DNL OmniMedia

DECEMBER 8, 2023

When looking for a fundraising consultant, pay attention to their areas of expertise and the types of organizations they typically work with. Read success stories on their websites to see exactly how they’ve helped nonprofits in the past and if that’s the type of help your organization is looking for.

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Consultant Help Nonprofit Raise 52

Candid

MAY 10, 2023

To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends. Use this information to take an audience-first approach to building out the rest of your campaign. Define the problem. Outline the solution.

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Communication Campaign Channel Measure 98

sgEngage

MAY 16, 2023

A concept that first originated in the 1950’s, ESG has grown to be a prominent component of companies’ strategies, with investors, employees, and consumers all paying attention to a company’s ESG performance.

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Proposal Nonprofit Demonstration Companies 68

Nucleus

AUGUST 17, 2021

The more you survey, the more people will stop paying attention. If you remember the story of the boy who cried wolf, then you understand your members’ reaction: “Another ‘important’ survey? Trends are identified over time, so don’t survey once and wait seven years to do it again. PUHLEEZE. ”

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Survey Data Analytics Associations 130

The Modern Nonprofit

SEPTEMBER 5, 2023

Flipcause’s built-in campaign tools empower you to create captivating and inspiring stories, unveiling the true heart of your nonprofit. By sharing these campaigns on social media, you increase visibility and attract the attention of businesses eager to partner with you.

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Facebook Tools Change Guide 98