Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Automated email services for nonprofits are unsung heroes in achieving just that. Automated email services for nonprofits are unsung heroes in achieving just that. Why Automated Email Marketing?

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sgEngage

FEBRUARY 17, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges? Ask a question.

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email Communication Effective Fundraising 78

Pamela Grow

MARCH 6, 2024

Perhaps it’s your first donor newsletter. Or maybe you’ve finally decided to work on your email welcome series. And she publishes a bi-weekly newsletter that I never miss (and never fail to learn a thing or two from). VeryGoodCopy is a newsletter about copywriting & creativity. Sign up for SOFII’s emails.

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Resource Newsletter Case Study Nonprofit 98

sgEngage

FEBRUARY 18, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges? Ask a question.

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email Communication Effective Fundraising 71

NetWits

NOVEMBER 29, 2011

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Ask for interests during the email signup process. When making a hard ask.

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Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to MobileCause , 90% of text messages are read within three minutes of being sent while only 24% of emails are being read at all. 10) Include a phone number and mailing address. in 2019 and accounts for 8.7%

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Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate.

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Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to?

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Pamela Grow

JANUARY 11, 2024

That’s how donors like yours truly ended up receiving one email after another like this one (yes, this is an actual word-for-word email I received): We hope this message finds you well and filled with the same warmth and gratitude that we feel as we reach out to express our deepest thanks for your unwavering support of XYZ.

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Bloomerang

FEBRUARY 13, 2023

A lot of times these calls will result in voice-mail messages, but that’s okay because the message will still leave a strong impression. I like monthly e-newsletters that combine brief stories and compelling photos. Photos typically catch more attention. Highlighting donor gifts on social media. Send handwritten notes.

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Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Personalize these email campaigns to make donors feel appreciated and connected to your cause. Tell the story of those impacted by your organization. Show impact and results.

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Nonprofit Tech for Good

MARCH 18, 2013

e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness. Online Advocacy :: Another technology that launched in the late 90′s was the ability to sign online petitions and send emails to members of Congress.

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Byte Technology

AUGUST 9, 2015

And yet, according to website monitoring service StatusCake, it happens to thousands of companies every day as a result of being “blacklisted” by mail servers, browsers and complex filtering systems and corporate firewalls. What is blacklisting, and how do so many companies find themselves in this predicament?

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DipJar

JANUARY 21, 2021

Pick up the phone to say ‘thank you’, send a personalized email, or mail a handwritten note. The key is to engage them as close to the moment of their gift as you possible because you already have their attention. Once you do that, invite them to join your email newsletter and follow your social media accounts.

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Money Raise Fundraising Newsletter 98

Global Giving

JANUARY 21, 2015

I was asked to sign up for the site’s mailing list. Would a pop-up on GlobalGiving help our nonprofits acquire more email newsletter subscribers? Because of my dislike for modal dialogs (unless the message is critical), I looked for a way to catch the user’s attention without monopolizing it. I Disagree. The Big Question.

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BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Tom Ahern).

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Qgiv

AUGUST 9, 2023

These CTAs are an easy way to draw attention to your monthly giving program and let donors join with just one click. For example, you might send an email that says, “Welcome to Healing Hearts, Jeremiah! Day 10: Send an email newsletter. Day 50: Send another piece of mail to let donors know what their gifts helped fund.

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Relationship Donor Gift Retention 52

Network for Good

OCTOBER 19, 2020

This year, you’re not just competing for attention against your donors’ holiday plans, other nonprofits, and consumer marketing campaigns – you’re competing against the November election! Try to get your plan in place this week so you can send your first year-end campaign email on October 30.

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Nonprofits Source

JUNE 29, 2023

Feature your silent auction event information in your email newsletter in addition to sending out dedicated email marketing blasts. Your email marketing campaign should include catchy titles, clear CTAs, and a tone of urgency and excitement to rally support. Direct mail.

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Marketing Tips Channel Audience 52

Achieve

FEBRUARY 16, 2024

This is why it’s so important to keep a sponsor’s attention, even after your silent auction , run/walk/ride, or other event concludes. In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round. They’ll be sure to return the favor!

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NonProfit Hub

FEBRUARY 11, 2021

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. Here are some great ways to communicate with and shower attention on donors for a long, happy relationship. Consider setting up an email series that is triggered with a first-time gift.

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Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? Your donor engagement strategy may outline different recognition tiers by gift amount ($50 donations receive a shout-out in your newsletter, and $250 donations receive a plaque, for example).

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Donor Strategy Nonprofit Phone 98

Byte Technology

OCTOBER 21, 2015

However, if approached in a haphazard manner or not given enough attention to detail from the onset, thousands of crowdfunding campaigns have also failed miserably, leaving black marks on organizations and putting undue pressure on more traditional sources and means of raising capital for your cause.

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Achieve

MAY 21, 2019

Email is going to be one of the most valuable tools in your staff’s wheelhouse for event marketing purposes. It allows you to communicate directly with your supporters anywhere in the world for less money than a direct mail campaign while being bright, flashy and engaging. Segment your email lists. Personalize your emails.

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email Marketing Strategy Registration 52

Bloomerang

JULY 26, 2021

Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising. Is it easy to join your mailing list? If not, how can you appear more trustworthy?

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Qgiv

AUGUST 23, 2022

While it may be tempting to stick to one marketing channel, a multi-channel strategy uses email, social media, text messaging, and direct mail, to reach a wider audience and generate more excitement for your auction. Direct mail marketing. Email marketing. The key to success with email marketing is segmentation.

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Social Media Mail Channel Registration 52

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. No nonprofit fundraising plan is complete without specific attention paid to online fundraising. Email marketing software.

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Neon CRM

AUGUST 4, 2023

But writing an email that will delight your donors can feel like a monumental task. People love seeing their name: It’s an important part of their identity, and using their name will catch their attention and make them more likely to read the rest of the letter. Here are some tips for writing the perfect GivingTuesday thank-you letter.

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Get Fully Funded

JULY 4, 2022

Sometimes, methods of fundraising that worked in previous years don’t work as well when the economy shifts or a big news event pulls people’s attention away. Or maybe you sent your mailing out at a time when people are distracted with something else like vacations or elections or major holidays. Email Marketing .

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Bloomerang

AUGUST 2, 2021

For example, I’m on the board of a local theater group, and the executive director’s most recent emailed newsletter was titled “ Theater Nurtures Democracy.” Told well, stories will grab people’s attention and compel them to take action. . This year, commit to customizing and offering options (email, direct mail, text, etc.).

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Content Marketing Strategy Fundraising 130

Connection Cafe

AUGUST 9, 2013

This article was originally posted in AFP’s weekly eWire newsletter. Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. As a result, email expectations have changed. How to Personalize Your Emails.

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Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. This central theme should be represented in each individual component you launch, from social media posts to direct mail.

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Marketing Analysis Nonprofit Audience 52

sgEngage

JULY 20, 2023

By using storytelling, nonprofits can translate abstract concepts into relatable narratives that capture the attention and empathy of their audience. Make the Abstract Concrete Many community issues are complex and intangible, making it difficult for the general public to grasp the magnitude of the problem and the subsequent impact.

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Nonprofit Tech for Good

DECEMBER 6, 2019

You might consider mailing save-the-dates, formal invites, or a packet or tangible reminder ahead of the event, but be sure to also take full advantage of digital channels —emails, your organization’s newsletter, social media channels, and the like. 4) Make sure registration is easy and accessible.

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Practice Tips Fundraising Sponsor 246

Bloomerang

JUNE 9, 2022

Volunteers, event attendees, annual fund donors, or people with whom you have engaged on some level through your emails and newsletters are often great candidates to move up the pyramid—they just need to receive some personal attention to motivate them. If you miss them, leave contact information and follow up with an email.

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Donor Gift Database Relationship 107

sgEngage

APRIL 10, 2023

Explore advertising opportunities such as: Your email newsletter. You likely send a weekly or monthly newsletter to update supporters on your current projects, fundraising progress, and any upcoming events. Highlight different aspects of the campaign in each email to keep donors engaged and create a sense of momentum.

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Demographics Retention Donor Research 76