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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! This is a mistake.

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Association 4.0—A Playbook for Success

.orgSource

At.orgSource we call that collection of wisdom our Association 4.0 It is the product of ongoing research to prepare our clients for success in digital markets. Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. Association 4.0:

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What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast

The MatrixFiles

It’s called Associations Thrive ! Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things their organization is doing to increase membership, generate revenue, and ultimately thrive. So in October of this year, we launched the Associations Thrive podcast.

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Build a Marketing Dream Team—Welcome AI

.orgSource

AI, your new marketing assistant, is happy to help. My post last week summarized highlights of an Association 4.0 podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. It’s a phenomenon that every marketer should be watching.”

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Trust isn’t a challenge that is currently top of mind for association leaders. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. All of the association’s activities and initiatives are grounded in the ideals that are outlined below.

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What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast

The MatrixFiles

It’s called Associations Thrive ! Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things their organization is doing to increase membership, generate revenue, and ultimately thrive. So in October of this year, we launched the Associations Thrive podcast.

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Top technology trends to help your association personalize the member experience

Nimble AMS

Today, associations are even more focused on increasing value and providing great experiences to attract and retain members. According to Community Brands research, enhancing the member experience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in.