Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Starting Conversations.

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Measure Social Media Media Social 96

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Remember: Averages are a useful starting point, but there are all sorts of reasons why your results may deviate from the norm.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Bloomerang

JULY 28, 2021

When I talk with nonprofit and foundation leaders, many ask me how to ensure they get the right consultant for their projects. Here’s my advice for finding the right consultant for your nonprofit. . Your nonprofit feels ready or has a clear need to bring in a skilled consultant, but how do you find the right one? .

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Consultant Process Proposal Nonprofit 122

Saleforce Nonprofit

AUGUST 5, 2022

Leaders at companies, global brands, nonprofits, and everyone in between are asking that important question: what is a purpose-driven company? It starts with articulating a clear, authentic, and long-term purpose — something that is true today, and that guides the organization into the future. What is a purpose-driven business?

Companies 106

Companies Alaska Malta Philanthropy 106

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

How Nonprofits Measure Success of Video. See3, YouTube and Edelman have released a new report and guide for nonprofits about using video. The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me).

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Benchmark Video Practice Measure 120

Allegiance Group

OCTOBER 16, 2023

A Major gifts officer cultivates high-level donors, connecting with them individually to build relationships that significantly impact your nonprofit. Goal Setting, Organization, & Other Skills These questions aim to identify the candidate’s comfort with and belief in the importance of goals, metrics, and measuring actions to results (vs.

Gift 52

Gift Interview Question Articulate 52

ASU Lodestar Center

JUNE 12, 2019

posted by Tomasa Ravines Burga Fall 2018 Alumna, ASU Master of Nonprofit Leadership & Management. Goodwill, AmeriCorps and Girl Scouts are good examples in the nonprofit sector. But what about most nonprofits, without national recognition? There are more than one million nonprofits in the U.S.

Effective 75

Effective Help Americorp Nonprofit 75

Bloomerang

APRIL 26, 2021

You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. Charitable giving was up in 2020 , and projections for nonprofit giving trends in 2021 and 2022 are even rosier. Nonprofit Giving Trends on the Horizon.

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Trend Strategy Giving Fundraising 136

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2011

I’ve been mulling over the “Social Media ROI&# concept and how it doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue. Should we be using an industrial measurement model in a digitally networked age?

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Social Media Change Media Social 101

ASU Lodestar Center

JUNE 12, 2019

posted by Tomasa Ravines Burga Fall 2018 Alumna, ASU Master of Nonprofit Leadership & Management. Goodwill, AmeriCorps and Girl Scouts are good examples in the nonprofit sector. But what about most nonprofits, without national recognition? There are more than one million nonprofits in the U.S.

Effective 40

Effective Help Americorp Nonprofit 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Whether it be a widely held belief that measurement practice is not worth investing resources.

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. I think that is dangerous.

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ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2012

David La Piana has been a long-time consultant to scores of nonprofits as well as with the OE program, helping nonprofits develop strategic plans. ” But after doing research , we learned that nonprofits rarely filled in the year 4 or year 5 – not due to laziness, but because the world has gotten more complex.”

Review 106

Review Business Nonprofit Measure 106

DNL OmniMedia

MAY 25, 2022

Your nonprofit is on a never ending journey to understand your supporters. When you have a strong grasp of your audience’s motivations, you can increase donations, volunteer hours, advocacy actions, and the overall public opinion of your nonprofit. This is done through a process called nonprofit market research.

Research 52

Research Marketing Survey Nonprofit 52

Connection Cafe

APRIL 25, 2017

In fact, when I was conducting research for my book Data Driven Nonprofits , I spoke with data champions in a wide variety of organizations across numerous focus areas. Data champions —whether inside a nonprofit organization or a foundation—know that data on its own doesn’t accelerate impact on its own.

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Foundation Data Measure Dallas 37

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2011

I’ve been heads down working on my next book about measurement and networked nonprofit s with KD Paine and our editor, Bill Paarlberg. One of the chapters is about measuring transparency. Foundation Center President Bradford Smith started off with a very clear articulation about why transparency is important.

Philanthropy 96

Philanthropy Effective Chapter Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74

ROI Social Media Media Measure 74

Neon CRM

NOVEMBER 14, 2023

Goals help you measure your success, track your progress, and get clarity on what you hope to achieve. Fundraising How Nonprofits Can Set (And Meet) Fundraising Goals 16 min read Read Now 2. Ensure that your membership drive materials clearly articulate all that’s included in each membership tier. Make your goals specific.

Benefit 52

Benefit Track Associations Marketing 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!”

Metrics 96

Metrics Facebook Data Measure 96

Connection Cafe

MARCH 22, 2016

In the fall 2015 issue of npENGAGE Magazine , my colleague Annie Rhodes wrote about our extensive outreach to the market to discover how measuring outcomes and impact are becoming essential to the philanthropic sector. One additional benefit is improved decision-making. Outcomes = Opportunity. And what do they want? And what do they want?

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Track Benefit Measure Articulate 20

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

I’m always on the look out for useful and thought provoking resources on how nonprofits can use data to make better decisions that lead to greater impact. Staff are often overwhelmed by the thought of measurement and itfalls to the bottom of the to-do list. There are periodic (e.g., delivered).

Culture 50

Culture Data Create Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2009

Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. Is there an articulated need that we can help fulfill? How will you analyze the results of what you heard, analyze patterns, and share insights? Flickr Photo by PaulGi. Here's a few steps: Why are you listening?

Organization 56

Organization Literacy Articulate Social Media 56

Connection Cafe

JUNE 30, 2016

The Leap Ambassadors Community is a group of nonprofit leaders who are passionate about “inspiring, motivating and supporting nonprofit and public sector leaders (and their stakeholders) to build great organizations for great societal impact.”. For many nonprofits, this shift in thinking may seem daunting.

Impact 33

Impact Organization Build Culture 33

Connection Cafe

OCTOBER 29, 2018

Think carefully about what questions could result in data points that can help guide funding decisions, smart partnerships, and stronger board relationships. Data doesn’t just allow organizations to create profiles of the people you serve, it also serves as a bridge to extremely valuable impact measurement.

Organization 26

Organization Disaster Boston Blackbaud 26

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

This was the launch of a peer learning group called “ The Networked NGO ,” based on the ideas in my book, The Networked Nonprofit. The four-day intensive face-to-face training was for senior level staff and their social media staffers. Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters.

India 102

India NGO Network Exercise 102

Connection Cafe

DECEMBER 2, 2011

A couple jobs ago I was working in a mid-sized nonprofit and trying to sell the communications director and executive team on the idea of launching a Facebook page. I couldn't very well articulate the benefits of social media for an organization and the idea (temporarily) died. Drive visitors to online donation pages.

Social Media 37

Social Media Benefit Media Social 37

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Last week, I had the pleasure of working with a group of Population and Reproductive Health grantees from Pakistan on a peer learning group called “ The Networked NGO ,” based on the ideas in my book, The Networked Nonprofit. The four-day intensive face-to-face training was for senior level staff and their social media staffers.

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Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2009

In our book, The Networked Nonprofit , we devote an entire chapter to something we called "Learning Loops" which is a combination of tracking and monitoring in real time as a project unfolds, but also incorporates a process of reflection at the end of the project to the next experiment. . You can't answer this question "What's the Value?"

Conservancy 100

Conservancy Reflection Social Media Learning 100

Connection Cafe

OCTOBER 23, 2013

Nonprofit organizations invest hundreds of thousands of dollars in driving potential fundraising event participants to register online and use sophisticated tracking to measure which efforts produce the best results. Roadblock #1 – Muffing the Mobile Experience. Roadblock #3 – the “More is More” Mistake. Next Steps.

Registration 35

Registration Benchmark Photography Stats 35

NonProfit Hub

DECEMBER 20, 2016

Nonprofits today are increasingly asked to collaborate. Many fear that with the election results, there will be even greater financial pressure on nonprofits. The philanthropic community has long been calling for nonprofits to reduce the duplication of resources. Does it mean two nonprofit leaders meet for coffee?

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Collaboration Test Roles Goal 28

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. And, it also includes measurement - not just qualitative information.

ROI 50

ROI Social Media Slides NTEN 50

Qgiv

MAY 31, 2022

Sheryl Soukup, CFRE, is the founder and President of Soukup Strategic Solutions , a full-service consulting company helping nonprofits maximize their impact in fundraising, marketing, strategic planning, and governance. Well, a board retreat, when well planned and executed, can and should result in the following: Shared Vision.

Articulate 52

Articulate Exercise Nonprofit Picture 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. And before even getting to the meat of the metrics, conceptual models, and ideas, the introduction provides a powerful case for using social media that is well articulated: For the first time in history, technology has reached a point where everyone has a voice.

Social Media 50

Social Media Influence Meme Media 50

Connection Cafe

AUGUST 2, 2018

Constant access to information is the new norm, and nonprofits and their stakeholders are not exempt from this cultural shift. On one hand, this is great news for nonprofits. Make a mistake, and you’ll have very little time to take corrective measures or develop a thoughtful response before it becomes widespread news.

Culture 24

Culture Philanthropy Benefit Build 24

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. Maybe it is the feeling that measurement requires data collection and that will cause even more information overload and why we put the task on the organizational back burner.

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Measure Organization Metrics Analytics 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I’m delighted to be hosting the January, 2014 Nonprofit Blog Carnival. I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. Here’s a roundup of submissions for your reading pleasure from some awesome nonprofit bloggers.

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Measure Learning Case Study Metrics 115

Qgiv

SEPTEMBER 14, 2021

For your nonprofit, this means the holiday season opens the door to opportunities for fundraising success— and there’s no better way to kick off this successful year-end fundraising push than to participate in Giving Tuesday ! Ready to learn more about Giving Tuesday and how your nonprofit can make the most of it? Let’s get started!

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Campaign Ideas Giving Tips 98