article thumbnail

Direct Mail Donor Acquisition Strategies

Allegiance Group

Donors are your nonprofit’s greatest resource. This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Mailing to the most affluent zip codes will result in a higher response rate. year over year.

Mail 52
article thumbnail

Top Fundraising Articles of 2022

Get Fully Funded

, but before it officially wraps, let’s take a look at the top articles of the year. These fundraising articles are popular ones that our readers have loved and I wanted to gather them together for you in case you missed any of them earlier this year. Did that annual appeal you send through the mail perform well?

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Ways to Support Your Nonprofit’s Outreach with Direct Mail

Connection Cafe

Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. To explain how this works, this article will discuss how direct mail can: Build Momentum. Direct mail can help give your fundraising campaigns a sense of progression.

Mail 44
article thumbnail

Creating Fundraising Systems for Your Nonprofit

The Fundraising Authority

This is a two part article on how to create fundraising systems for your nonprofit. Very few nonprofits have the resources they need to fundraise the way they truly want to. The letter will be sent out in the mail on the following day. #4 In Part 2, we will show you how to create systems at your organization.

System 354
article thumbnail

How to Do Year-End Fundraising the Right Way (Part III)

The Fundraising Authority

Welcome to the third and final article in our three-part series on year-end fundraising. Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Send out a snail-mail fundraising letter to your housefile list asking for a gift.

article thumbnail

Are You Stewarding Your Donors?

The Fundraising Authority

A few weeks ago, I wrote an article called Prospect. An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. What is Stewarding?

Donor 177
article thumbnail

Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). As you expand services and need to raise more money, expanding the number of mailings you send makes a lot of sense. But you can do a lot more.

email 121