Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

Analytics 51

Analytics University Data API 51

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

TechImpact

JUNE 19, 2014

Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Everyone wants to compare the success of their organization to a measurable analytic. Start measuring, and reporting. Keep measuring. And for good reason. Start Small.

Measure 209

Measure Minnesota Analytics Nonprofit 209

Whole Whale

JANUARY 28, 2023

If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? We can track total downloads and we can tell if those downloads were from unique devices, but that’s where the measurement trail meets the edge of the cliff. Ways to measure a podcast's success!

Podcast 52

Podcast Measure Feeds Plugin 52

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story University 52

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. First, we’ll cover how to determine your goals for your monthly giving program.

Analytics 52

Analytics Data Giving Metrics 52

Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. So, how can your nonprofit create a social media strategy that you can sustain? Here is how you can craft a road map to social media success.

Social Media 95

Social Media Data Strategy Media 95

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

Calendar 277

Calendar Social Media Content Media 277

TechImpact

JUNE 16, 2014

Facebook is the flagship social media platform for most nonprofits. Sure, Facebook offers a robust set of built in analytic tools that visualize a bevy of stats, but with all these stats available to you, it can be difficult to identify what’s important and what isn’t. Image courtesy of Black Celebrity Giving. For good reason, too.

Metrics 170

Metrics Facebook Stats Nonprofit 170

Association Analytics

APRIL 1, 2024

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. Contact us at any time to speak with one of our data-loving experts.

Data 210

Data Strategy Associations Survey 210

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Peterson is the founder and senior partner. Click for larger image.

Metrics 101

Metrics Social Media Media Social 101

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

For past couple of years, I have been blogging , speakin g, facilitating peer trainings , and writing about using measurement methods for nonprofits to measure impact and to learn from their data. I didn’t get asked ”What are the best tools to measure followers on Twitter? Books Conferences'

Attitude 97

Attitude Social Media Measure San Francisco 97

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

Digital 299

Digital Strategy Guide Create 299

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I’m very excited for this learning experience because over the two years my work as Visiting Scholar at the David and Lucile Packard Foundation has focused on going deep on facilitating peer learning for grantees on measuring outcomes for their networks with social media while balancing and upholding the principles of being networked.

Measure 103

Measure Learning Metrics Social Media 103

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? The human brain is the best analytics tool.

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. Participants pointed to the importance of small pilots.

Measure 101

Measure Social Media Media Benchmark 101

NetWits

JULY 10, 2012

Top 5 Social Media Tactics Every School Should Implement. First off, your school should have a blog that’s the center of your social media strategy. Remember, great content is the key to successful social media. link] and measure your sharing effectiveness. 4) Measure and Analyze - Google Analytics.

Social Media 251

Social Media Media Social Slides 251

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” ” Here’s a quick review of both books.

Metrics 101

Metrics Measure Analytics Method 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. You are all the experts here!

Social Media 113

Social Media Measure Action Media 113

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. 5) Outcomes and Analytics. Is the technology popular in the market?

Metrics 262

Metrics Nonprofit Profile Platform 262

Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2013

I’ve been facilitating a peer learning group with Packard Foundation grantees during the past year with a goal of improving measurement practice for social media and based on my book, “ Measuring the Networked Nonprofit.” Measurement' See above). The session was devoted to sense-making.

Social Media 112

Social Media Metrics Media Measure 112

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. We work quickly to create and disseminate content, and look at metrics on our various digital platforms. Do you use analytics, surveys, testing, interviews?

Online 242

Online Hunger Metrics Drupal 242

Bloomerang

MAY 22, 2024

Whether it’s a blog post, article, or social media campaign, when you use Storyraise, the donation process seamlessly blends into the content, enhancing engagement and fostering a deeper connection with the cause.

Storytelling 80

Storytelling Digital Integration Blended 80

sgEngage

MAY 16, 2024

Applications, proposals, progress reports, impact metrics – the data collected throughout the grantmaking lifecycle is vast and ever-growing. Today, data collection comes from a myriad sources: survey platforms, program apps, web forms, and even social media engagement. Grantmakers are swimming in a sea of information.

Data 71

Data Impact Government Proposal 71

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023.

Time 73

Time Metrics Analytics Adopt 73

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What prep did you do?

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

” given by Rory MacPherson, principal, Trudel | MacPherson and Jai Sen,digital media strategist, Sen Associates. It was clear from the presentations that measurement is a critical piece of the puzzle. It was clear from the presentations that measurement is a critical piece of the puzzle.

Metrics 96

Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. As social media becomes a bigger part of our online communications and outreach, the nonprofit and political campaign community has become way too focused on numbers rather than real engagement. Focus on Target Audiences.

Metrics 75

Metrics Brain Social Media Social Network 75

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Where they look for information online, such as the media outlets, thought leaders, or social media accounts they follow.

Communication 88

Communication Campaign Channel Measure 88

NTEN

JUNE 13, 2014

Today we’re excited to share that Matt Groch , Director of Solution Delivery at Mission Measurement , will offer a keynote called Moneyball for Social Impact, Or how I learned to stop worrying and embrace the implications of a discrete closed-loop factor analysis framework for social impact. How do we measure social change?

Measure 96

Measure Impact Chicago Metrics 96

Qgiv

JULY 21, 2022

For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox. Just as with any other social media network, posting is what drives engagement and expands your reach on LinkedIn. However, it’s important to keep in mind that LinkedIn is not just any other social media page. Use LinkedIn Analytics.

Linkedin 52

Linkedin Social Media Practice Media 52

Qgiv

NOVEMBER 9, 2023

Your branding should be reflected in all your communications, from your website and social media pages to your print materials and events. Measure and track your success. How to measure the success of your nonprofit branding strategy There are several ways to measure the success of your nonprofit branding strategy.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

sgEngage

JANUARY 17, 2024

However, effectively launching and establishing a nonprofit podcast requires more than a microphone and a social media account. You can determine these topics by asking your audience for suggestions or checking your analytics to see which types of topics perform better.

Audio 79

Audio Podcast Content Phase 79

Tech Soup

OCTOBER 12, 2017

Eighty-one percent of Americans have social media accounts , and that number is expected to grow each year. Social media is playing a significant role in helping libraries stay relevant in our ever-growing digital society. Social media is playing a significant role in helping libraries stay relevant in our ever-growing digital society.

Library 80

Library Social Media Media Social 80