Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies?

Digital 121

Digital Strategy Nonprofit Phase 121

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Measurable. Achievable.

Digital 59

Digital Marketing Create Social Media 59

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Yes, physical mail can be a part of digital marketing! Donor Profiles and Records.

Digital 75

Digital Marketing Donor Channel 75

Nonprofit Tech for Good

DECEMBER 13, 2021

It can also be used to measure progress and keep the planning team focused. Step 3: Examine Analytics and Collect User Feedback. A web redesign is an excellent opportunity to do a deep dive into your analytics data to get a picture of your website’s overall health and decide if it is meeting your goals and expectations.

Websites 304

Websites Analytics Project Proposal 304

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I think sometimes there is a disconnect between measurement and the actual practice. In some organizations, measurement is this thing done at the end to justify or validate social media. These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making.

Measure 103

Measure Learning Metrics Social Media 103

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. Ready to get started?

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Whole Whale

DECEMBER 11, 2022

This article is for the overworked techie in charge of all of the digital things who just panicked that it is 2020 and there are new privacy laws. State boundaries more like digital country borders protecting State residents data differently. Special thanks to RoundTable Technology, a leader in cyber security for nonprofits.

Law 52

Law Digital Guide New York 52

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. If personalization is not already part of your digital strategy, we recommend taking a gradual—crawl, walk, run—approach.

Personal 100

Personal Test Demographics Analytics 100

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 91

Tools Donor Fundraising Survey 91

Candid

JANUARY 30, 2023

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance.

Nonprofit 112

Nonprofit Audience Library Research 112

Allegiance Group

JUNE 13, 2024

To prepare for the planning stage, get to know your donors by: Using data analytics tools. Consider auditing your digital campaigns to ensure you are accurately tracking key performance indicators (KPIs), properly managing your digital advertising accounts (e.g., Google Ads ), and understanding tracked data.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. We started off with an affinity clustering of the strengths, challenges, and opportunities for improving their organization’s practice of measuring impact and communicating about it.

Data 107

Data Help Measure Analysis 107

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2012

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book ” Measuring the Networked Nonprofit: Using Data to Change the World.” ” I often hear nonprofits say, “We don’t have those skills within our organization so we don’t do measurement.”

Data 109

Data Help Measure Analysis 109

Tech Soup

DECEMBER 4, 2014

In addition, the nonprofit evaluation services GuideStar , Charity Navigator , and BBB Wise Giving Alliance have teamed up on something called the "Overhead Myth letter." That's why Elizabeth says nonprofits shouldn't initially focus on measuring impact. Measuring impact is the last thing to tackle.

Data 67

Data Hunger Evaluation Analytics 67

Bloomerang

NOVEMBER 28, 2023

Credit card payments are donors’ preferred giving methods— 63% of donors prefer to give online with a credit or debit card , followed by direct mail (16%), PayPal (10%), wire transfer (5%), cash (4%), digital wallet (1%), and text-to-give (1%). PayPal Best for: Nonprofits looking for a payment processor that prioritizes digital conversions.

Process 88

Process Paypal Method Nonprofit 88

Qgiv

JANUARY 3, 2024

Qgiv provides extensive reporting and analytics, allowing you to evaluate the effectiveness of your campaigns and make data-driven decisions. Both local and toll-free options include 10-digit phone numbers instead of the 5-digit shortcode that is more commonly available for text fundraising.

Platform 59

Platform Giving Plugin Pledge 59

Neon CRM

DECEMBER 14, 2023

Development Officer Annual Gala Event CLOSE DOWN Reallocate resources to digital fundraising campaigns that offer broader reach and lower overhead. Marketing Manager Charity Auctions CLOSE DOWN Shift focus to more sustainable and cost-effective fundraising methods such as digital campaigns.

Analysis 52

Analysis Project Donor Retention 52

Connection Cafe

MAY 9, 2013

At first this convenient numeral system that included simple combinations of digits and a zero (0, 1, 2, 3, 4, 5, 6, 7, 8, 9) interested mainly mathematicians. Similarly, the results or value of efforts we make in our fundraising can accurately be measured in numbers. Too often we equate effort with value. Doing things with progress.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2014

What Social Media Analytics Can’t Tell You I’m thrilled to be on a panel organized by Alexandra Samuel, Vision Critical , along with Jeremiah Owyang and Colby Flint. The session will share the results and insights from research studies that combining social media analytics with survey data. SXSW: March 7, 2014.

Conference 113

Conference San Diego New York City Social Media 113

Amy Sample Ward

JUNE 15, 2012

Semphonic Web Analytics Consulting: The X Change Non-Profit Analytics Challenge – "The Non-Profit Analytics Challenge is a rare opportunity for the brightest analysts in the digital measurement field to collaborate & assist non-profit organizations to optimize their websites.

Hunger 120

Hunger Web America Case Study 120

AccelEvents

JULY 7, 2021

How To Gain B2B Sales Through Digital Event Marketing Strategies. Using tools like CRM software, CRM automation, marketing automation, lead capture automation, and analytics will be critical to the success of your optimized event. It can be challenging to know how successful your event indeed was if you don’t measure or track ROI.

Marketing 97

Marketing Virtual Awareness Platform 97

DNL OmniMedia

APRIL 1, 2024

A nonprofit data warehouse is a centralized digital repository that nonprofits use to store, manage, and analyze their data. Effective impact measurement and reporting: Nonprofits rely on data warehouses to track and measure their impact over time. What is a Nonprofit Data Warehouse? Is Data Warehousing Right for Your Nonprofit?

Data 52

Data Guide Proposal Nonprofit 52

Tech Soup

OCTOBER 12, 2017

Social media is playing a significant role in helping libraries stay relevant in our ever-growing digital society. This series will highlight social media best practices to keep patrons and library staff engaged, develop measurable goals, and cultivate new readers and learners in your community. The New York Public Library has 2.2

Library 80

Library Social Media Media Social 80

Connection Cafe

MARCH 3, 2020

Across all sectors, there’s a push to become “data-driven” and “digitally-savvy.” In fact, companies with digitally literate board members significantly outperformed their peers on key metrics. All this technology and data have made it possible for nonprofits to use a range of metrics to measure growth and performance.

Goal 45

Goal Data Metrics Hype 45

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 58

Websites Strategy Change Management Digital 58

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

. Source: HBR = Branding in a Digital Age. Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. Source: Branding in a Digital Age - HBR.

Measure 103

Measure Storytelling Metrics Phase 103

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Digital technologies are connecting residents in neighborhoods, catalyzing community discussions, changing the way governments and citizens interact, and making government more transparent. Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact.

Metrics 50

Metrics Method Tech Government 50

Allegiance Group

APRIL 15, 2024

Digital ad costs have increased much more quickly than direct mail. While the average price per digital ad went up by 24% in 2021, the price to send direct mail increased by only 1.57%. Donors can hold direct mail in their hands, making the message feel more real and inspiring than digital messages. Peer organizations.

Mail 52

Mail Fundraising Nonprofit Channel 52

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences.

Action 75

Action Report Practice Fundraising 75

Allegiance Group

MARCH 18, 2024

Yet, just like a master builder scrutinizes every angle and dimension, you also need to ensure you have the right tools to measure your creations’ success. In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map. But “online” isn’t just one place.

Measure 52

Measure Fundraising Analytics Channel 52

Forum One

JULY 13, 2021

These changes represent a significant shift for digital marketing, which has long been allowed to collect demographic, psychographic, and behavioral data often without user awareness or approval. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies.

Impact 46

Impact Organization Track Analytics 46

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

As someone who has worked on web and digital projects for the last 15 years I have watched even the best laid plans require evolution as the project unfolds. I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters.

San Francisco 104

San Francisco Organization Kiva Metrics 104

DNL OmniMedia

FEBRUARY 1, 2023

While there are many technology consultants available, take the time to evaluate what they specialize in and the services they provide. Be sure to include evaluating consultants in your timeline, as this process can often take weeks to months. Technology consultants may offer services in a variety of areas. Set concrete guidelines.

Consultant 52

Consultant Technology Phase Nonprofit 52

Nonprofit Tech for Good

APRIL 3, 2022

Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Do the same with a list of supporters who have contributed through AmazonSmile or another digital giving program. Do the same with a list of sustaining donors.

Fundraising 336

Fundraising Mail Law Donation 336

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Disaster work.

Social Media 100

Social Media Channel Data Media 100