Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

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sgEngage

OCTOBER 13, 2022

Nonprofit pros and analytics teams know that collecting data is the easy part. Making fundraising decisions based on that data is a little trickier, especially if you are not sure what to measure, why, and what to do with the results. Measuring for success at each stage. Finding the Metrics That Matter , at 12:30 p.m.

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Virtual North Carolina Blackbaud Registration 72

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

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Tools Donor Fundraising Survey 91

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. What can data help your nonprofit achieve?

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Data Metrics Nonprofit Analysis 69

Tech Soup

JANUARY 23, 2013

But now the question is: once your nonprofit has consistent and relevant prospect data at your disposal, what should you measure? With these above metrics in place you can also measure the differences between each capital campaign, or you can measure the results between a specific campaign and your on-going major gifts program.

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sgEngage

SEPTEMBER 7, 2022

Be clear in how you measure job performance so everyone on your team understands their duties and the expectations around their role. Measure the most important goals that lead to results. Successful organizations create a quantifiable performance evaluation using fundraising software to identify the top 3–4 metrics.

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Develop Management Gift Proposal 79

Nonprofit Tech for Good

APRIL 3, 2022

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Be aware of key accomplishments, metrics, testimonials, and milestones. Inquire about affiliate marketing.

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NTEN

AUGUST 31, 2010

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. You should set your own metric, based on your overall site traffic.

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Rate Analytics Site Google 84

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

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Metrics Benchmark Fundraising Stats 42

The NonProfit Times

MAY 23, 2024

The underlying analytics were impressive. Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. Fundraisers have other metrics available. Any number of variables can influence these metrics.

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Test email Spam United States 52

Candid

JANUARY 30, 2023

Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. As a first step, consult your nonprofit’s budget and determine how much you can afford to invest in rebranding.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. This strikes me as a metric that would be easier to compute and apply for some projects or programs and a real bear for others.

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San Francisco Organization Kiva Metrics 104

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

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Blackbaud Guide Management Fundraising 52

3rd Sector Labs

JUNE 17, 2014

The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. QUESTION: Last question.

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Retention Donor Data Advice 148

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

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Culture Data Measure Social Media 115

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. All the while, you’ve got to measure, track and re-adjust.

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Social Media Foundation Examples Media 189

Bloomerang

AUGUST 30, 2023

The system should have anti-fraud measures in place and be PCI-compliant. Here’s a quick overview of some of the most useful marketing platforms: Email marketing platforms allow you to schedule email campaigns in advance, segment your subscribers, and measure email marketing metrics.

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Software Guide Fundraising Platform 92

NonProfit Hub

MARCH 3, 2016

He is the founder and CEO of Metric Insights. He founded the company in 2010 to transform the way business intelligence is performed so organizations of any size can quickly and easily deploy powerful analytics. For businesses and nonprofits, big data is generally composed of measuring, monitoring and tracking performance.

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Accessibility Data Metrics Nonprofit 28

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Analytics tools. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them.

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Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2013

Last month, Stephanie Evergreen wrote an awesome guest post called “ Six Steps to Great Charts ” with lots of practical tips for using the Excel chart feature to visualize your social media measurement data. The vertical is used to label and measure different items. The six steps: Step 1: Which Chart is Best?

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Chart Comparison Data Measure 105

Nonprofits Source

JANUARY 23, 2023

Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. If an agency seems like a good fit, your final step is to set up a consultation. Reporting and analytics. Set up a meeting to learn more.

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Grant Google Management Guide 52

Tech Soup

JANUARY 8, 2013

She is a consultant for Target Analytics at Blackbaud. The other missing element is providing metrics on your fundraising process and results. Without accurate and consistent data entry, you can't measure accurate results. Now that you have consistent and relevant data at your disposal, the next step is measurement.

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Data Tips Blackbaud Gift 44

Bloomerang

JULY 6, 2023

You’ll discuss measurable objectives for the team to reach and draft the priorities for each of these objectives. You may decide to address this by working with an external fundraising consultant or directing your staff’s attention to building relationships with your most engaged donors who are likely to increase their giving amounts.

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Examples Guide Model Nonprofit 122

Connection Cafe

AUGUST 25, 2017

As an educational consultant, I offer nonprofits instruction on best practices around their technology. I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters. What are the most important website metrics to measure?

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Design Websites Practice Philadelphia 35

ASU Lodestar Center

JANUARY 11, 2018

posted by Chris Giarratana Digital Strategy Consultant. The best way to answer this question is to measure the impact of your social media campaign. Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. One of them is Google Analytics.

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Metrics Measure Communication Online 53

NTEN

JULY 16, 2010

We'll talk through what metrics are possible to gather from commonly used types of software and discuss a framework to help you analyze what's likely to be useful to you. But an organization's dashboard is so much more than exporting a few PDFs and spreadsheets from your analytics and CRM programs. zettabyes!

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Data United States Metrics NTEN 61

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It answers the "Was it worth doing?"

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ROI Social Media Slides NTEN 50

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

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Drupal Comment Report Metrics 100

Connection Cafe

AUGUST 28, 2018

First, I want to focus on a concept I frequently share in my conference presentations as well as my consulting engagements with clients. This concept is rooted in one of our core fundamental purposes for using analytics: finding the common threads in data so that we are best able to predict future behavior.

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Giving Analysis Gift Analytics 21

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

The basics include: benefits, value, metrics, and financial calculations. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. Numbers need context - and that context - insight - can help with improvements. Improvement in marketing efficiency.

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ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

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Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Use Google Analytics (GA) to see things like how many unique visitors you’re getting, what content is being viewed the most, what keywords or phrases people are using to find you and where people are coming from when finding you. This is only a glimpse into what you can do with analytics. Put these tools in place. Off we go.

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DNL OmniMedia

FEBRUARY 16, 2022

If you reach the end of this guide and determine that you could use some additional help getting started, consider partnering with a nonprofit marketing consultant. Explore Team DNL’s nonprofit marketing consulting services to learn more. Step 7: Measure the success of your nonprofit digital strategy. Technological constraints.

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Digital Strategy Create Phase 98

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? And the mission of the organization matters too.

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Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . Altimeter Report: Social Media Analytics. They define this process as "social media analytics.". Social Media Analytics Frameworks and Tools.

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Social Media Measure Strategy Media 99

Bloomerang

JULY 19, 2021

For example, simply saying “we prioritize major gifts” or “we focus on donor retention” isn’t helpful without understanding specifically how you’re doing so and then tracking and measuring your results so you can improve. . Mastering an analytic approach to strategy and planning. Mastering relevant content marketing.

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Digital Marketing Fundraising Strategy 98