Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology. What’s Next.

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Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2013

Last month, Stephanie Evergreen wrote an awesome guest post called “ Six Steps to Great Charts ” with lots of practical tips for using the Excel chart feature to visualize your social media measurement data. The vertical is used to label and measure different items. Time Series Comparisons. Step 4: Directly Label.

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Chart Comparison Data Measure 105

Nonprofits Source

JULY 6, 2023

Donor Analytics Tools Nonprofits need to know who their donors are, what gift amounts to request, and when and how to request those gifts. Measure affinity in real-time. While a nonprofit’s major gift officers should still be in charge of crafting those personal relationships, AI can manage the rest of a nonprofit’s donors.

Technology 52

Technology Marketing Change Nonprofit 52

Bloomerang

OCTOBER 1, 2021

This will provide a frame of reference for this year’s performance in comparison to the previous year, allowing your board to pinpoint key areas they should focus on going forward. This will help you measure improvement year-over-year and hold your team accountable for meeting various goals. Predictive analytics.

Report 121

Report Data Donor Metrics 121

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

Making apples-to-apples comparisons of these systems was one of the most difficult analytical tasks I’ve taken on in a while (and, actually much of the heavy lifting of designing the analysis was done by Laura Quinn), and until you attempt such a thing, please be somewhat tempered in your complaints about it.

Drupal 150

Drupal Comment Report Open Source 150

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

Social Media 99

Social Media Strategy Media Social 99

DNL OmniMedia

NOVEMBER 14, 2023

From volunteer management to advanced analytics and marketing automation, integrations make Salesforce a dynamic platform that can evolve alongside an organization’s growth and changing requirements. Design: Create a comprehensive battle plan for the migration, including how pre- and post-migration quality will be measured.

Consultant 52

Consultant Nonprofit Integration Review 52

DNL OmniMedia

NOVEMBER 12, 2020

Because of this, it’s important to carefully measure major gifts key performance indicators (KPIs) to understand the success of your program as a whole and specific strategies individually. What are the major gift metrics that matter when measuring success? What are the major gift metrics that matter when measuring success?

Metrics 52

Metrics Gift Track Tech 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The closest thing I've seen is a little utility called Twitinfluence - it measures an individual users Twitter network based on the following: First and Second Order Networks. Twist analyzes and presents trend comparisons and volume between keywords and tags. Does it exist? ahem, @pistachio ?) Social Capital. Centralization.

Donation 50

Donation Tanzania Organization Stats 50

Media Cause

MARCH 4, 2022

Comparison? aspects of our work because we’re so focused on what’s concrete and measurable: growth, visibility, program delivery. In this article , Reb Rebele, the research manager for people analytics at The Wharton School, summarizes that: . What was our motivation? Were we sparked by fear? What if COVID never ends?!)

Nonprofit 59

Nonprofit Team Goal Attention 59

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

Making apples-to-apples comparisons of these systems was one of the most difficult analytical tasks I’ve taken on in a while (and, actually much of the heavy lifting of designing the analysis was done by Laura Quinn), and until you attempt such a thing, please be somewhat tempered in your complaints about it. “itâ??

Drupal 100

Drupal Comment Report Metrics 100

Association Analytics

MARCH 14, 2022

Strategic objectives – these are often harder to measure. Engagement points for each section are based on comparison to the population. The post Get the Most Out of Engagement Scoring appeared first on Association Analytics. Your overall model must total 100. Members who achieve all points are pretty rare.

Model 169

Model Aggregator Registration Activities 169

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. A place to quickly get a range of responses to questions, rapid research for blog posts, and social presence. A side benefit is that brings people over to my blog.

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. There are many other readers - here's a comparison of features from Wikipedia. The key value is if you have the volume that requires analytics and if the tool can support your work flow. Here's a few: Bloglines.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. to care a whole lot about how many hits they got in comparison to similar (or different) organizations. And the mission of the organization matters too. And, I actually hope that doesn’t change.

Stats 100

Stats Web Statistics NTEN 100

Neon CRM

JUNE 2, 2023

Want to learn more about the nonprofit email benchmarks that your organization should be using to measure success? However, this metric doesn’t truly measure social media engagement. It’s a very simple measure of engagement that’s often used in the for-profit sector. Download the full report today!

Metrics 52

Metrics Rate Nonprofit Social Media 52

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? But you can use metrics and A/B testing to measure how your emails are performing.

Donor 52

Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric. Technorati ???Authority???

Reflection 50

Reflection Measure Technorati Metrics 50

EveryAction

AUGUST 17, 2016

Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. Did he engage with a recent fundraising email? Click an online ad? Answer a call to donate on social media?

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Software Donor Management Template 100

Nonprofits Source

JANUARY 23, 2023

Google provides Ad Grant participants with free access to Google Analytics. Google also uses a metric called ‘Quality Score’ to measure the effectiveness of different keywords, and each of your keywords must have a minimum Quality Score of 3. Track marketing performance. Choose valuable keywords.

Grant 52

Grant Google Guide Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I also don't want to get too deep into geeky measurement crap. Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Standardized metrics for measuring the ROI of social media strategies are a moving target. Owyang ).

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2011

Dashboards provide measures to help you make better decisions. Google Analytics , with its robust dashboard system displaying key web site metrics, is another example. 5) Scenario Comparison Dashboards. That driver (if they’re lucky) might be able to slow down enough to avoid a speeding ticket.

Indianapolis 102

Indianapolis Museum Nonprofit Denver 102

Connection Cafe

AUGUST 21, 2014

Carla: We also integrated Google Analytics more deeply to allow us to better understand the needs of our users, set better goals for our traffic , and have more control in tracking those metrics. Carla: We measured our website, especially before and after the launch, comparing the metrics with different traffic tools.

Conservancy 52

Conservancy Design New York City Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

In the long run, as a condition of being a nonprofit, organizations should be required to file the Form 990 electronically, rather than on paper, and the IRS should publish those returns in formats that lend themselves to doing aggregate analytics, creating visualizations and building analytic tools.

Data 105

Data Impact Government Files 105

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data. Shows content popularity.

Websites 59

Websites Guide Impact Metrics 59

Get Fully Funded

JULY 23, 2023

Twitter: At 330 million users per month, Twitter feels like a fading platform in comparison to the others. Learn about analytics so you can track your progress. But taking a hard look at your analytics can inform your social media moving forward. Your scheduler can provide analytics in a way that makes them easy to understand.

Social Media 98

Social Media Media Strategy Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. The overarching objective of Global Pulse is to mainstream the use of data mining and real-time data analytics into development organizations and communities of practice.

Policy 103

Policy Social Media International News 103

Connection Cafe

DECEMBER 5, 2017

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! Lifetime value measurements.

Analytics 33

Analytics Data Analysis Metrics 33