Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Master relevant content marketing. Make your content something with which they’ll want to engage. Where do you find that content?

Content 129

Content Marketing Strategy Fundraising 129

TechImpact

AUGUST 21, 2014

Image courtesy of Web Business Agenda. Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. This happens. Our most shared post took us all by surprise.

Content 129

Content Marketing Storytelling Analytics 129

Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. Identify Your Goals First, identify your business goals.

Analytics 52

Analytics Google Fundraising Track 52

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Back in 2017, we could see that business was changing. Our research resulted in two books dedicated to positioning executives for success in digital markets. Navigate Industry 4.0

Sponsor 221

Sponsor Associations North America Law 221

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Use Multiple Views. Enable Site Search.

Analytics 100

Analytics Google Digital Marketing 100

Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

Calendar 275

Calendar Social Media Content Media 275

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. What business questions do you want answered? Do a scan of the market to determine if this segment might be obtaining their content from another source. Predictive Analytics to focus your marketing.

Associations 318

Associations Data Registration Analytics 318

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 112

Analytics Digital Tools Measure 112

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Association Analytics

FEBRUARY 20, 2024

Subscriptions to everything from television to meals to razor blades are a booming business. Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value.

Create 169

Create Strategy Associations Registration 169

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. There is no way to avoid using a marketing platform online—this reality brought about the term marketing technology or MarTech. Simply put, MarTech is marketing!

Marketing 59

Marketing Platform Social Media Aggregator 59

.orgSource

OCTOBER 31, 2023

Kevin Ordonez,orgSource Managing Director of Business Strategy and I are going to explain why that’s a question everyone should be asking. Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. A contemporary look can be fast-to-market and meet all of the essential needs.

Sponsor 275

Sponsor Associations Law Hype 275

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

fusionSpan

FEBRUARY 29, 2024

Business intelligence (BI) is the process of making sense of that data to identify trends, predict outcomes and inform decisions at the highest level. How to get started with BI software One of the biggest challenges for nonprofits getting into business intelligence is simply knowing what you need to begin.

Business 52

Business Nonprofit Trend Benefit 52

Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . About Company : Created by Google started out as part of the enterprise Google Analytics 360 suite. Free for nonprofits.

Analytics 52

Analytics Tools Wikipedia Track 52

Pamela Grow

OCTOBER 30, 2023

having your marketing team launch a new campaign and explore a different communication channel). Achievable: Assess your current resources such as staff, budget, and marketing channels to determine whether your goal is realistic. Engagement with content. Next, specify exactly how you will achieve the goal (e.g., Wealth data.

Analytics 52

Analytics Data Giving Metrics 52

AccelEvents

JULY 7, 2021

And in response, event marketing and sales teams use virtual events, hybrid events, and in-person events as optimized sales tools for increasing B2B sales. Whether your goals are to nurture business relationships or generate brand awareness, events can be a powerful tool. Can Event Marketing Be Optimized For B2B Sales?

Marketing 97

Marketing Virtual Awareness Platform 97

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter.

Linkedin 360

Linkedin Practice Social Media Sponsor 360

TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are like the fuel for the aircraft carrier.

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Analytics Websites Nonprofit Attention 158

.orgSource

FEBRUARY 5, 2024

It is the product of ongoing research to prepare our clients for success in digital markets. Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. With a growing business, things change, but they don’t get easier. I have a budget line for risk.

Associations 221

Associations Jordan Environment Model 221

.orgSource

MARCH 20, 2023

The team is using the new analytics software to plan more effective outreach initiatives. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. There was still some skepticism around the urgency to adopt digital business systems.

Digital 221

Digital Gartner Leadership Adopt 221

Qgiv

OCTOBER 9, 2023

Cause marketing is a great way to build a relationship with a business to make your fundraising more sustainable. A cause marketing campaign benefits both you and the business you work with while developing connections with your community. What is cause marketing? Purchase-triggered donation.

Causes 52

Causes Marketing Impact Guide 52

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

Association Analytics

MAY 20, 2024

Is there an entirely new market you should explore? Expand your reach even further by targeting new audiences or reimagining existing offerings for specific market segments. Recognizing the value of member polls, a marketing company within the INS community asked about the opportunity to sponsor a poll question.

Associations 169

Associations Poll Industry Stream 169

.orgSource

AUGUST 21, 2023

Several years ago, my business partner Kevin Ordonez and I, wrote two books. leadership is how we christened the skill set we identified for success in digital markets. When we began that project in 2017, we knew business was changing quickly. IT systems and platforms must integrate with overarching business strategies.

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Leadership Associations Skills Digital 170

Association Analytics

SEPTEMBER 8, 2022

Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Use segmentation to make recommendations that help you get the best results from your marketing campaigns. Content contributors. You no longer need to send one email blast to your entire base.

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Data Associations Product Stream 169

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

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email Marketing Test Mail 104

AccelEvents

JUNE 21, 2021

Events are a critical part of your marketing strategy. Whether you are using your event marketing funnel to promote brand awareness or to drive more sales to your business, events can be a powerful lead generation tool for marketing campaigns. . Your Event Marketing Funnel. your marketing/brand goals.

Marketing 91

Marketing Registration Map Virtual 91

Whole Whale

FEBRUARY 9, 2024

Research What People Are Looking For (not just what you have) When we start creating our websites, we think about the content that we already have. Below you can see how this shows up in our annual traffic in Google Analytics: 3. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference.

Strategy 98

Strategy Tips Google Search 98

.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. Sharon Rice ,orgSource Managing Director of Business Strategy, is one of those insightful people who discovers hidden opportunities and helps leaders outline a path and a process to seize the moment. Non-dues revenue is a hot topic in any business climate. Leadership.

Culture 221

Culture Technology Community Associations 221

.orgSource

APRIL 29, 2024

Absolutely no other technology has made such a tremendous impact on business or society so quickly,” David noted. You can purchase this skill on a variety of levels from a chatbot for your website to a virtual assistant or a data analytics application. “If you want to survive, you need to understand and leverage the new tools.

Learning 221

Learning Brain Associations Training 221

Forum One

APRIL 28, 2022

Conversational marketing speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. . Coined by our partners at Drift , conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations.

Conversation 55

Conversation Marketing FAQ Nonprofit 55

Forum One

MAY 18, 2021

Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. Let’s look at 5 tips to help your mission-driven organization create real impact with omnichannel marketing.

Marketing 47

Marketing Impact Create Tips 47

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Social Media Marketing: What, when and where should I post? Social media has changed the way businesses market forever, but it can be harder than it looks. We cover everything from post frequency to timing to content so that you know exactly where to start. Content Type. by Angharad Miller.

Social Media 52

Social Media Marketing Media Social 52

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. After all, your website is your biggest body of content. What are Google Analytics goals?

Analytics 35

Analytics Google Goal Track 35

AccelEvents

JUNE 3, 2021

All brands and businesses understand the importance of a marketing strategy. Many brands have made use of virtual events as a marketing tool. But what does this mean for marketing teams? Can, and should, virtual events be used as a marketing tool in 2021 and beyond? Excellent Audience Analytics. We think so!

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Virtual Marketing Tools Audience 76

Forum One

APRIL 14, 2021

Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Coined by our partners at Drift , conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations.

Conversation 62

Conversation Marketing FAQ Nonprofit 62