Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The other two included my tagging and widgets screencasts). The research has been going slowly -- partly because web analytics is a very complex and geeky topic.

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Screencast Analytics Measure Web 50

NetWits

NOVEMBER 11, 2010

Lacking Analytics. Here’s a great report by NTEN and M+R on non-profit emarketing benchmarks as well as a quick look at what the open, click through, response and unsubscribe rates look like. Tags: Marketing and Communication #nptech Digital marketing email eMail marketing Non-Profit Non-profit marketing Online marketing.

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email Profit Registration Review 212

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Tags: Influence Performance Measurement Tips & Trends.

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Metrics Measure Web Convio 53

NTEN

SEPTEMBER 24, 2009

Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. Research by Target Analytics looked into donors and the channel flipping that they do. Not bad for all the doom and gloom being reported.

Online 90

Online Fundraising Offline Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

Twitalyzer is a terrific analytics tool that gives you some good benchmarking metrics for Twitter. Tags: Networked Nonprofit Tips Tools and Tactics klout mailana network theory tools twiangulate valdiskrebs. One problem is that it doesn’t analyze your network in real time. How many people do you follow and why?

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Twitter Network Tips Influence 107

NTEN

SEPTEMBER 9, 2010

Target Analytics, a Blackbaud company, has been looking at trends in online and offline giving for many years now. A recent meeting of the donorCentrics Internet Giving Benchmarking Group reviewed online and offline giving between 2005 and 2009. Tags: NPTech NTEN Fundraising. Multichannel is Magic.

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Trend Online Fundraising Offline 86

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

As someone who loves to play with analytics, visuals, maps, and other geekery, I explored some of the tools and techniques to apply some of the big ideas about understanding social networks that are our book, The Networked Nonprofit. One problem is that it doesn’t analyze your network in real time.

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Analysis Social Network Social Media Network 104

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Tags: Data Newsletter NPTech NTEN steve peretz Communications. www.mrss.com.

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Metrics Benchmark Rate Newsletter 55

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

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Channel Case Study Fundraising Offline 42

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

If you are starting, you need to begin by manually across multiple networks and then automate the search using a listening/analytics tool. Traffic: Suggests partnering with the web team and using analytics software to track the referrals of unique visitors to site from a site. Important benchmark in your field.

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Public Metrics ROI Chapter 50

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . First Step – Analytics. Tags: jeff patrick Newsletter NPTech NTEN Social Media Web Sites Communications. Jeff Patrick, Common Knowledge. Definitely.

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Social Media Site Media Social 67

Amy Sample Ward

APRIL 27, 2009

Analytics tools. industry benchmarks. NWF - tag mentions in delicious with which programs or projects are mentioned, can share link to that tag on delicious with staff to see their section. Tags: events liveblogging 09ntc beth kanter conference metrics strategy. Here goes… Take aways: How to use listening.

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Social Media Map Strategy Media 102

Forum One

JANUARY 26, 2024

Use the terms in high-quality, relevant, and valuable content (more on that in tip #2 below) and make that content easy to find by incorporating selected keywords into titles, headings, and meta tags. “On-page It’s an SEO best practice to include any important keywords from the page in the title tag.

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International Strategy Search Structure 91

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. sxsw pic.twitter.com/VTGXGnD1Ww. The room was packed.

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Social Media Analytics Data Media 122

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

tags: nonprofits roi ). I've been doing the ROI analysis openly on my blog for the past two years and the presentation uses a slightly more refined version of this benchmarking process. Google Analytics. Benchmark studies. Tags: ROI. Share Your Story: ROI, Social Media, Nonprofits. Feedburner. Staff Interviews.

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ROI Social Media Slides NTEN 50

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Tags: NPTech Fundraising blackbaud email. Get the report and read it. It points to some great momentum in online giving. The report has a small subset of organizational data.

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Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

"   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog. Tags: socialmediametrics.    Laura goes on to share how she, as social media strategist for a nonprofit, thinks about it.  

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Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will look at benchmarking processes and analyzing benefits and values. I will explore in more depth the analytics tools. Social Media Metrics Wiki is my personal learning space to track and ponder social media metrics, which grew out my research for an analytics screencast. . Tags: goals. score out of 5.0).

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Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Tags: socialmediametrics. One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Social Media: Start With A Proof of Concept Pilot.

ROI 50

ROI Widget Metrics Cambodia 50

Classy

JUNE 24, 2021

Benchmarking Your Engagement Rate. To measure the relative effectiveness of your social media engagement rate, you can start by comparing it to benchmark numbers for the nonprofit industry. However, more important than benchmarking is consistent improvement over time.

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Social Media Track Conversation Media 122

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Altimeter Report: Social Media Analytics. Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them.

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Social Media Measure Strategy Media 99

Museum 2.0

NOVEMBER 20, 2007

I understand that Visitor Voices is primarily a reference for individual projects and case studies—many of which I found fascinating and inspiring—but I’d also hoped to get some analysis, guidelines, and benchmarks for what makes visitor content successful in exhibitions and programs. Tags: Book Discussion: Visitor Voices.

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Voice Case Study Museum Analysis 20

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 3, 2011

As we have been also working on a soon-to-be-launched web redesign and outreach plan at the Archives, we have also been working out long-term plans for creating benchmark measurements of our current sites and comparing these against our multiple social media sites and new website moving forward. Keep It Simple. WebTrends (Smithsonian-wide).

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Social Media Media Metrics Social 96

Care2

OCTOBER 22, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 38

Analytics Google Track Social Media 38

Qgiv

JULY 21, 2022

Another reason to start with Paid search: According to the M&R 2022 Benchmark Study , return on ad spend was highest for search ads ($3.72). Monitor the ad performance to gain benchmarks against which to measure future performance. This is a good benchmark against which to measure the performance of your donation page.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Nonprofits Source

FEBRUARY 25, 2017

How to set up Google Analytics. This formula a great way to benchmark goals and objectives while providing an accurate way to track results. Luckily, Google offers free analytics and tracking tools to provide this insight and data for you: Google Search Console. Google Analytics. Google Analytics. Congratulations!

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Content Leadership Marketing Files 40

sgEngage

MARCH 7, 2011

80% of participants used in-person asks and 73% used email to raise funds The second study is “Understanding the Value of Team Captains&# based on research from the donorCentrics Events Benchmarking Group by Target Analytics , a Blackbaud company.

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Trend Blackbaud Fundraising Benchmark 72

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.

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Metrics ROI Measure Content 50

NTEN

OCTOBER 15, 2010

What subject lines get opens, and how do these look compared to industry benchmarks? After earning his degree in psychological research at the University of Michigan, Matt has dedicated his analytical and programmatic skills to enhancing the fundraising potential of non-profits across the spectrum.

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Mail Campaign Management Yahoo 61

sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

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Benchmark Internet Giving Offline 73

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Google Analytics. The tombstone generator can be found here (I have a huge collection of these tagged npflickr in my bookmarks. I just noticed on the NTEN site a great post about a pointer to survey that is collecting information about web site benchmarks (slightly broader than metrics). want to waste some time.

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Metrics Web Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Deep into the analytics peering, long I stood there wondering, fearing. With NWF as the hash tag; Wildlife sightings perhaps would not lag; (for all to brag?). Has tagging and category capability so media can subscribe to only what they’re interested in receiving. 8, 9, 10, Our benchmarks are 11. set audience.

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ROI Social Media Slides Media 76

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 81

Statistics Trend Benchmark Blackbaud 81

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) All great questions! Comment below!

Social Media 76

Social Media Online Communication Media 76

Care2

JUNE 28, 2009

According to the latest Target Analytics Index of National Fundraising Performance , the number of new donors dropped by almost 13%, as compared to 2008. The study also showed that for the first time since Target Analytics released its initial study in 2002, overall revenue per donor declined by 2.1%.

Iraq 31

Iraq Fundraising Hurricane Benchmark 31