TechImpact

SEPTEMBER 22, 2014

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. It’s importance to understanding what content is driving engagement, and what content is not resonating with your audience. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics.

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Analytics Twitter Nonprofit Statistics 177

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

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Analytics University Data API 50

Qgiv

JANUARY 3, 2024

Mobile fundraising helps you reach a broader audience while also encouraging spontaneous giving. Most text fundraising software has a monthly cost, but some text fundraising platforms offer free (excluding third-party payment fees) or low-cost options to nonprofits. 8 text-to-give platforms for nonprofits 1.

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Platform Giving Plugin Pledge 59

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

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University Analytics Data API 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Analytics Org Adwords Metrics 52

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Analytics University Difference Metrics 59

Bloomerang

MAY 22, 2024

The best part: You can integrate Bloomerang into your Storyraise report , meaning you get donations and learn about your donors all in one platform. With a simple and intuitive interface, audiences can contribute to the cause without leaving the story or navigating through multiple pages.

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Storytelling Digital Integration Blended 80

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. We’ll cover these five tips for optimizing your digital platforms: Clean up the data in your nonprofit CRM. Use a fundraising dashboard to visualize data analytics. Segment your email lists.

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Forum One

APRIL 28, 2022

Conversational marketing speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. . Coined by our partners at Drift , conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations.

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Conversation Marketing FAQ Nonprofit 55

Bloomerang

AUGUST 29, 2023

To effectively ramp up fundraising, your nonprofit needs the right online fundraising platform for your needs. In this guide, we’ll take a deep dive into virtual fundraising platforms that your nonprofit can use to strengthen your online fundraising strategy. What are online fundraising platforms? Report on fundraising data.

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Platform Donation Online Fundraising 62

Nonprofit Tech for Good

DECEMBER 13, 2021

Step 3: Examine Analytics and Collect User Feedback. Tools like Google Analytics help you see basic information such as what pages are most and least popular, how much traffic your site gets on a regular basis, and how much traffic your top priority pages are getting. Target audiences. Who will help with hands-on work?

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Websites Analytics Project Proposal 304

Forum One

APRIL 14, 2021

Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Generally speaking, traditional online forms are seeing fewer conversions on websites for things such as e-newsletter signups or white paper downloads.

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Conversation Marketing FAQ Nonprofit 61

M+R

DECEMBER 8, 2023

They pass important information to your CRM or analytics tracking system and website. UTMs are specific to Google Analytics. This caused major issues primarily with conversion tracking, retargeting audience sizes, and lookalike audiences. the nonprofit fundraising apocalypse. Don’t worry, it’s not that bad.

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Track Digital Change Fundraising 103

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. How do they respond to upgrade asks?

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Donor Track Facebook Campaign 284

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

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Audio Podcast Content Phase 79

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement. Fundraising.

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Social Media Media Guide Social 52

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. is an opportunity to have meaningful and deliberate conversations that lead to greater involvement. Segment your audience on social media.

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Personal Test Demographics Analytics 101

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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.orgSource

DECEMBER 26, 2022

With platforms and products multiplying across the internet, education is one area where that fierce competition is on full display. Great conversation, a little bubbly, and treats at the Innovation Summit. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. Growing Together.

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Culture Technology Community Associations 221

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. There is no way to avoid using a marketing platform online—this reality brought about the term marketing technology or MarTech. This can be part of a CRM or a stand-alone platform.

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Whole Whale

JUNE 15, 2022

Social listening is the process of tracking online conversations in order to better understand what people are saying about a given topic. Organizations use social listening to track their brand reputation, understand their target audience, and monitor their competition. Broad social analytics. Facebook (Meta) Listening Tools.

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Tools Guide Social Social Media 98

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. TikTok has surpassed Google as a search platform for Gen Z (and Instagram isn’t far behind). Though we didn’t achieve as much growth as we’d hoped, our followers increased on both social media platforms.

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Video Social Media Evaluation Audience 140

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. The Bloomerang Payments processing fee is 2.2% + $0.30

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Software Free Tools Adobe 88

Volunteer Hub

JANUARY 3, 2022

Over the past few years, Facebook has added several new features to their social media platform that can greatly benefit nonprofits in both recruiting volunteers and promoting fundraising opportunities. Facebook live lets you stream video content directly to an audience in real time. Create a Personalized Experience for Donors.

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Facebook Tools Fundraising Stream 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

One of the key messages in the book is that nonprofits should not start with the tools and data, but start to clearly define success and their audience. By doing so, they will understand the few data points and the tools needed to collect that data to figure out if they have been successful! 3 – Monitor Social Conversations.

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Analytics Tools Social New York City 106

AccelEvents

JULY 7, 2021

Live events have been critical to the success of leaders in the tech sector , for example, and events are often considered as a solution to common conversion blocks. . With increased exposure to marketing in our daily lives, reaching your intended audience can seem like an impossible task. Stay engaged during the event .

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Marketing Virtual Awareness Platform 97

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Duration Goals.

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Analytics Google Goal Track 35

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

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Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Winter 2022. Revenue from Facebook fundraisers alone grew by 14% last year.

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Strategy Fundraising Social Media Nonprofit 265

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. Marketing is not just about producing powerful content and sharing it on your platforms. Outline your digital marketing goals. Measurable.

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Digital Marketing Create Social Media 59

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. .

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Software Virtual Integration Analytics 83

Whole Whale

MARCH 24, 2021

Change in amount of conversions attributed to ads. Depending on your current attribution settings, you may see a drop in the number of Facebook reported conversions. Do a majority of your reported conversions come through as view-through conversions? Smaller Retargeting Audiences. 8-event Limit. 8-event Limit.

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Facebook Aggregator Conversation Measure 98

ASU Lodestar Center

JUNE 1, 2022

According to Huiquan Zhou and Shihua Ye, “The rapid development of information technology has boosted nonprofit organizations’ ability to reach out to a larger and more diverse audience… in a fast and affordable way.” In digital communication, an individual can reach a much broader audience. AI analytics. Sentiment analysis.

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Fundraising Analytics Analysis Nonprofit 98

Qgiv

MAY 31, 2023

As each social media channel is unique, your audience will be different too. Your audience on Facebook isn’t the same as your audience on LinkedIn, which will probably be different from followers on TikTok. Many social media channels have insights and analytics so you can find out who’s already following you.

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Media Cause

DECEMBER 2, 2022

CAPI or Conversions API is Meta’s server side tracking solution. This doesn’t mean that it is the end of the pixel though—one of the features that CAPI provides is the ability to catch duplicate events and ensure it isn’t collecting the same conversion with both CAPI and the pixel. Rising Conversion Costs. What is CAPI? .

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Impact API Track Conversation 52

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

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AccelEvents

JULY 6, 2021

Event goals can involve brand awareness, lead retrieval, conversion rates, and sales. the audience size . the targeted audience, and the event’s purpose. . Setting Up Event Analytics and Integrations To Track Your Event Promotion. Segmenting Your Target Audience. Do Your Research. Make an Omnichannel Announcement.

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