Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” The book Lean Analytics focuses on the measure stage.

Metrics 101

Metrics Measure Analytics Method 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

” given by Rory MacPherson, principal, Trudel | MacPherson and Jai Sen,digital media strategist, Sen Associates. The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with.

Metrics 96

Metrics Facebook Data Measure 96

Forum One

NOVEMBER 3, 2021

Some of the biggest reporting challenges for nonprofits, associations, and foundations include: Where to get the data: Some data is found easily in data dashboards, some is not. Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. First, set your data reporting goals.

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Report Data Metrics Analysis 70

Top Nonprofits

MARCH 16, 2022

Choose colors that naturally associate with your mission. Meanwhile, professional associations may prefer a more formal approach. Review the analytics from your nonprofit’s website. However, if these engagement metrics are chronically low, your nonprofit may need more than routine maintenance—you may need an overhaul.

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Websites Nonprofit Audience Mobile 115

Association Analytics

JUNE 2, 2021

Aside from membership, do you know the most valuable products your association offers? Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics.

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Product Associations Measure Analysis 282

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. When events are well-run, they tend to lead to more association members, directly impacting growth. Individual tasks.

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Org Raise Tools Help 80

Nonprofits Source

JUNE 22, 2017

The best way to measure that growth is with Google Analytics. Within your analytics dashboard head over to Acquisition -> All Traffic -> Channels. Another way to track organic page performance is to look at pages by clicks by navigating to Search Analytics in Google Search Console. Track Audience Engagement.

Digital 111

Digital Marketing Guide Chapter 111

Nonprofits Source

JANUARY 23, 2023

Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Their experts will write and test ad copy to maximize your impressions and clicks. Reporting and analytics. A/B testing. Ad copy development.

Grant 52

Grant Google Management Guide 52

Bloomerang

AUGUST 28, 2023

For instance, the Ahern Audit runs the “you test” and grade-level tests. Be sure you can customize the views on this dashboard so that you can keep track of the metrics most important to your organization. This can help save time when drafting donor outreach campaigns. Integrations save time and reduce data transmission issues.

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Profile Software Nonprofit Donor 91

Connection Cafe

MARCH 10, 2021

Keywords are associated with ads and determine whether the ad is shown during any Google search. Many organizations use A/B testing in order to refine their ads over time. A/B testing is the process of running two ads that are distinct from each other, but are attached to the same page and keywords.

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Grant Google Guide Nonprofit 61

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

But they are looking at associated metrics such as: downloads, user comments, sharing, and google analytics to show dog searches… then data collection (emails and mobile optins), microdonations, and buzz via earned media. ” The Android version is coming soon! Even Cute Fictional Animal Characters Work.

Turkey 101

Turkey Social Media Mobile Oracle 101

Association Analytics

JANUARY 12, 2022

Data analytics can be a great unifier for your organization, helping get staff at every level, from the board down to the implementers, align around your important objectives. Of course, first, you must get your organization to evolve and more uniformly embrace data and analytics, which we know can be quite challenging.

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Goal Data Support Metrics 169

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. Data is focused on the metrics that are specific to social media channel. What is the difference?

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Culture Data Measure Social Media 115

Get Fully Funded

MARCH 4, 2021

Splitting up these responsibilities can easily create problems as the skills of grant management require sound judgment, analytical skills, creative thinking, and attention to detail. This metric represents the number of people who click on your ads divided by the number of people who are presented with your ads.

Grant 52

Grant Google Nonprofit Skills 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Screencast Analytics Measure Web 50

Connection Cafe

AUGUST 27, 2018

the American Lung Association or the Chicagoland Area Lung Health Society—she is feeling emotional. It’s not a complete form, but it engages their users in a concrete activity right away: (We’ll talk more about usability testing and analytics later, but suffice to say they play a big part here. A Final Word on Testing.

Donation 33

Donation Online Tips Cancer 33

Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” Real-time visitor tracking data and analytic reporting tools. I would recommend testing out some of the feature sets to maximize the success of your fundraising ideas.

Ideas 111

Ideas Donation Online Strategy 111

Connection Cafe

JULY 9, 2015

Let’s identify the type of data analytics we discussed & how they can help your organization: How to use your CRM data to analyze trends in gift history, affiliations, connections, etc. Step 1: Find the right suite of data analytics products and services! But is it just another buzzword? What does big data mean?

San Diego 20

San Diego Data Benefit Analytics 20

Bloomerang

MAY 10, 2022

As you know, there’s a cost associated with bringing in new donors; this is the money spent on your donor acquisition efforts. Use analytics from your email marketing platform and social media pages to determine when supporters are most active. Keep track of your retention rate and other engagement metrics.

Relationship 93

Relationship Donor Build Tips 93

Nonprofit Tech for Good

JANUARY 10, 2022

Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website. You should set up the conversion in Google Analytics and import it into Google Ads. Once they are set up in Google Analytics you can then use them in Google Ads.

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Google Grant Guide Nonprofit 353

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. We use Hootsuite and Sprout Social to manage our accounts and track metrics. Also, we use Google analytics to track where our website visitors are coming from and where they go after that. Organization: Taproot Foundation.

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Social Media Foundation Examples Media 189

AccelEvents

JUNE 24, 2021

This commitment to increased spending indicated that top decision-makers and C-level executives were seeing the value and returns associated with hosting events. . If emails are not driving registrations or converting sales, try A/B testing subject lines, segmenting the mailing list with customized messaging, and adjusting CTA placement.

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Guide Virtual Registration Platform 93

Michael Stein's Non-profit Technology Blog

JULY 13, 2008

Jonathon Colman , TNC's Associate Director for Digital Marketing recently developed a slide presentation that summarizes the organization's experience using Facebook as a marketing tool. They did this by creating a Cause and a Fan Page for the org, and by forming a relationship with an ecology oriented game on Facebook, (lil) Green Patch.

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Conservancy Facebook Experiment Build 49

CauseVox

MAY 11, 2023

Your organization probably generates and collects a lot of data, and AI-powered data analytics tools can help you gain insights into donor behavior, program outcomes, and other key metrics. Functionality : Some key features include customizable templates, integrations, analytics and reporting, and multilingual support.

Tools 58

Tools Amazon Analytics Language 58

Bloomerang

JULY 20, 2023

Ask about any implementation fees, hidden costs associated with the solutions you’re interested in and what type of customer support is available for you. Launch and promote fundraisers Before you launch your fundraisers, test your donation buttons by donating to the campaign yourself.

Ideas 77

Ideas Online Fundraising Tips 77

Connection Cafe

AUGUST 1, 2017

Is there a giving deadline or specific funding ask associated with the campaign? For more interesting industry metrics, check out these 50 fascinating philanthropy stats —Danielle . I’ll go ahead and assume that your donors are thoughtful, analytical and either interested in or actively participating in the scientific community.

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FAQ Giving Fundraising Campaign 49

Forum One

JANUARY 26, 2024

your organization’s name and branded projects, words associated with your sector or cause, and the names of subject-matter experts on your staff. Whether through firsthand product testing, genuine customer reviews, or authentic travel accounts, incorporating real experiences into content creation enhances trust and authority.

International 90

International Strategy Search Structure 90

AccelEvents

JUNE 30, 2021

It may not be a direct connection to other attendees but it is something that will bring them back to the experience and help them remember the association or brand that hosted the event.” Use analytics tools to aggregate the data and metrics, and to find meaningful KPIs that can be compared from event to event.

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Virtual Audience Metrics Sponsor 91

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Measurement tools or perhaps more accurately, social analytics tools collect that data. Social media metrics mavens know that both qualitative and quantitative data is needed. If you are measuring reach, engagement or action, you’ll need an analytics tool. She advices subjecting your data to the so what test.

Measure 115

Measure Social Media Tools Media 115

Bloomerang

SEPTEMBER 12, 2022

NeonCRM is a cloud-based nonprofit CRM solution designed to help nonprofits and associations reach their fundraising goals by developing deeper relationships with their supporters. This fundraising software solution is also built for associations, allowing them to raise donations and improve their membership rate. Overview of NeonCRM.

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Software Fundraising Nonprofit Platform 78

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

He goes onto say how they focusing their integrated strategy on a metric that matters: conversions. Make-A-Wish Foundation monitors analytics, does tests, and tweaks its website ( www.wish.org ). Guest Post by Petri Darby, Make-A-Wish Foundation. Eventually, we anticipate adding these tools to our chapter websites as well.

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Conversation Chapter Channel Module 106

Get Fully Funded

JULY 18, 2021

Data analytics tools. As AccuData’s direct marketing guide states, prospecting campaigns involve reaching out to these donors to start building a connection and testing the waters to see if they’re interested in supporting your cause. This is where data analytics tools come in handy. Prospect research resources.

Digital 59

Digital Marketing Tools Strategy 59

Connection Cafe

DECEMBER 22, 2013

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. So, start testing- the sooner you do, the sooner you can start converting new donors. Curious about what other findings are reported in the study?

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Story Nonprofit Social Media Content 54