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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

Stats 100
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New Resource for Nonprofits: The Data Playbook – Practices for Purpose-Driven Work

Beth's Blog: How Nonprofits Can Use Social Media

The guide is organized by four key questions and includes a mix of practical tips and case studies featuring Jewish organizations and others. The four key questions are: What data to collect? The Playbook offers a clear definition and steps for using basic statistical analysis, even if you are not an expert. How to collect data?

Resource 105
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Do you need to start from scratch?

The Storytelling Non-profit

The first post in this series shared 4 Questions to Make Strategic Decisions is worth reading before you dive into this one. But I digress… The question that I have asked myself about work I’m doing for clients these days is this -- Is there actual hard evidence that I really need to start over with my plans and strategy?

Profit 49
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Affording and recognizing good research

Achieve

Your own – and your organization’s – unconscious biases can easily color the way you word survey questions, lead focus groups and analyze data. RAND Corporation, known for high-quality, objective research and analysis on issues at the top of the national and international policy agendas, shares its. Independent Sector.

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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. I have not done this yet.

Metrics 97
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Nonprofits Should Consider SMS Fundraising With Eyes Wide Open

Beth's Blog: How Nonprofits Can Use Social Media

I like the way that Allison Fine reflected on this question last week. But be careful, I was asked a lot of questions about my blog's audience size and reach and only after looking over my stats (subscribers, page views, Twitter followers) was my app accepted. How does she feel about text to give? Trepidatious.

Open 95
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Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

There are stats built into the tool for the number of clicks and so on, but if you are measuring site traffic already it shouldn’t be new that regard. After three presentations in such a short amount of time there was going to certainly be questions. —– Have any other questions or tips you want to add?

Tools 162