Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 4, 2010

I like the way that Allison Fine reflected on this question last week. But be careful, I was asked a lot of questions about my blog's audience size and reach and only after looking over my stats (subscribers, page views, Twitter followers) was my app accepted. How does she feel about text to give? Trepidatious.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

We'll talk through the tools and strategies you can use to get the answers to these questions. Laura asked me to join her to demo Google Analytics and answers questions and it is great to collaborate with colleagues, you always learn something. ROI and Continuous Improvement both Lead To Actions. Which features are most popular?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. My design question: What is the best way to use this approach for a full-day workshop for 300 people? Hashtag Stats.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Check out: Google Analytics Maximized: Deeper Analysis, Higher ROI & You by Avinash Kaushik. Plan on spending some time on this and blow your boss away next time you bring her your web stats and action plan! You get more statistics for analysis! Have questions? How Thick is Your Head and How Long is Your Tail?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

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Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. " I think this statement still holds true, although with more people thinking about ROI and Social Media, practice is evolving. Word Press users can use General Stats plugin.). My blog is worth $314,448.78.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

But the stats. Word Press users can use General Stats plugin. " That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- analytics programs do not track RSS feeds. With all that aside, I'm pleased with these stats! Only 40% of the direct. hits come through search.

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