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Three Cheap Tools to Measure Blogs and Social Media

Care2

One of the big questions I often get asked by nonprofit campaigners is “how do I know if our blog and social media are succeeding and resonating with people?&# Great question. Want to know how big organizations like the National Wildlife Federation track some of their social media social bookmarking?

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What about Pscyho Socialgraphics?

Beth's Blog: How Nonprofits Can Use Social Media

I've been translating different audience analysis frameworks to a nonprofit context. These include: Audience Target Group Identification : This is the most important question and may be informed by research or listening. But questions disappear if they are not captured and paid attention to. So it’s naturally contagious.

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Jay Dedman pointed to an analysis Feedburner by Chris Baskind. I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). It is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. Did anything surprise you?

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Frank Barry, Guest Post: 4 Keys to Building a Successful Nonprofit Web Site

Beth's Blog: How Nonprofits Can Use Social Media

Check out: Google Analytics Maximized: Deeper Analysis, Higher ROI & You by Avinash Kaushik. Plan on spending some time on this and blow your boss away next time you bring her your web stats and action plan! Use a social bookmarking plug-in like Add This so people who like your work can easily share with their network.

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7 Tips for Measuring the Success of Your Blog

Beth's Blog: How Nonprofits Can Use Social Media

She recommends that you don't go into your analytics or stats program without composing a specific question first. I've been advocating this approach for a long time and offer you a set of data points and questions. Remember bookmarked items can also positively influence your blog traffic. Are there patterns?

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[VIDEO] The Early Bird Guide to Epic End of Year Fundraising

Bloomerang

So send in your questions and comments along the way. If you use the Q&A box, it might be a little bit easier, a little higher chance that we get to that question as insider tip for you, but we won’t discriminate. Pretty please with sugar on top, any questions that you have, just pop them in that Q&A box.

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