Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. We started off with an affinity clustering of the strengths, challenges, and opportunities for improving their organization’s practice of measuring impact and communicating about it.

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Data Help Measure Analysis 107

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. Here’s a look at HubSpot’s analysis, which I pulled together just before this post. Profiles of the people you serve. We garner lower engagement toward the end of the week. Incorporate. Blog posts.

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Facebook Measure Change Images 131

Care2

OCTOBER 19, 2010

So what should the ROI for advocacy groups’ social media programs be and how can we measure them? Aside from fundraising, a good social media program for advocacy (or rather “social advocacy&# program) should focus on measuring influence. Be sure and also check Frogloop's blog post " The Four "I's to Measure Social Media ".

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Social Media Measure Program Media 64

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

Others are using Instagram by sharing visual stories about their programs using a branded profile, like Children’s LA and Unicef USA. But first best practices and measurement , learning, and improving. Simply Measured offers a free report that lets see which of your photos/stories was most engaging.

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Marketing Hype Photography Measure 109

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

twInfluence uses social network analysis techniques to analyze your Twitter followers.   I'm particularly interested in the social capital measure. simple form of centrality measurement that equates to "prestige" or. Reach is a measurement of. In social network analysis, a. followers.

Analysis 50

Analysis Twitter Social Network Network 50

ASU Lodestar Center

JUNE 1, 2022

Since much of the work in which nonprofits engage results in subjective measures, NLP can be a method to encode the subjectivity qualitatively. Sentiment analysis. Sentiment analysis refers to the capability of AI to analyze and determine the emotion of written text or spoken word. AI fundraising.

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Fundraising Analytics Analysis Nonprofit 98

Eric Jacobsen Blog

MARCH 12, 2024

Taking proactive measures. Leaders should also work to avoid SRT Leadership Traps – traps such as, getting in your own way, succumbing to paralysis by analysis, allowing your Board to be your customer and rushing the Reset. Moving quickly in response to disruptions. Reset : Resetting your strategy when the situation changes.

Latvia 91

Latvia Companies North America San Francisco 91

NonProfit Hub

SEPTEMBER 1, 2020

For instance, you should conduct a backlink profile analysis to find negative mentions of your brand and spammy websites that are linking to you. You should then take appropriate measures to remove those mentions and links. . Content Management for Nonprofits.

Management 84

Management Nonprofit Review Wikipedia 84

Bloomerang

AUGUST 30, 2023

The system should have anti-fraud measures in place and be PCI-compliant. Donor profiles. Store pertinent information, like donors’ contact information, mailing addresses, preferred communication platforms, employment information, and more, in robust donor profiles. Customized donor reports.

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Software Guide Fundraising Platform 88

Allegiance Group

APRIL 15, 2024

After assessing how these donors already interact with your nonprofit, you can build target donor profiles based on demographics, psychographics, giving habits, and preferred communication channels. Conducting a marketing opportunity analysis. The market landscape. Develop concrete strategies. Finalize the concept design.

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Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Note from Beth: “ Measuring the Networked Nonprofit ” is getting a lot of good feedback as people read and apply the ideas in the book. Analytics tools like the ones described below are good for measuring actions and engagement. Then check out Simply Measured. Want to know what makes your online audience tick?

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Analytics Tools Social New York City 106

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 27, 2012

The dimensions are for the images on the personal profiles and the old brand pages, who knows if the dimensions be the same in the new format. But the big news according to TechCrunch is that Insights is planning to offer “real time data” analysis. But remember, to get the best results you need both real-time and trend data.

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Facebook Images Measure Disaster 125

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 19, 2011

here’s more about how it works) While you can check out the profiles of your followers and find out where they’re from (if they filled out the location information), you can’t really get a snapshot. TweepsMap is an interesting Twitter app that will put your followers on a map of the world, literally.

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Map Twitter Washington Chart 96

Kindful

OCTOBER 1, 2021

Once you’ve determined that your organization and the funder would make a good partnership, go ahead and create a Funder Profile form for them and add them to your list of potential funders. Grant Research Tip: If a deadline has passed for a funder’s grant opportunity, don’t despair. Areas served: Maine. California Healthcare Foundation.

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Grant Fund Connecticut Colorado 111

Bloomerang

APRIL 7, 2022

Once you’ve determined that your organization and the funder would make a good partnership, go ahead and create a Funder Profile form for them and add them to your list of potential funders. Grant Research Tip: If a deadline has passed for a funder’s grant opportunity, don’t despair. Areas served: Maine. California Healthcare Foundation.

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Grant Fund Connecticut Colorado 98

Nonprofits Source

JULY 6, 2023

Measure affinity in real-time. AI tools are able to take an omnichannel approach to donor analysis. For example, many organizations use deduplication tools that are able to analyze donor profiles, images, and other uploaded information for repeated files. Technology can also help with the maintenance process.

Technology 52

Technology Marketing Change Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

See if your old profile image works with the new format. You might also want to check out how some brands have already implemented the changes. If you aren’t measuring how your content is engaging and resonating with your fans as part of your content strategy decision-making, hop to it. Mashable has this post.

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Change Tips Help Facebook 117

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. As the first step to developing a strategy, set clear, measurable goals. A KPI measures how effective your marketing efforts have been. N onprofits that set goals are more likely to accomplish them. .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

A community foundation that was doing a landscape analysis of issues in its community to guide funding strategy development. Do you only want to monitor social media mentions, or would you also like to manage your social media profiles using this platform? Which profiles are you most active on? Do you need sentiment analysis?

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Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2011

Analysis here. It reminded me of the early days of Facebook when the National Wildlife Federation set up a profile for Ranger Rick, its mascot, and Facebook deleted it. Paying attention to measurement benchmarks will be interesting here. But it’s also like starting over – I mean, what to measure? Dan Michel.

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Google Skype Org Stream 95

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

I shared the video on my personal profile and it prompted quite a heated discussion in the comments between my colleagues. The controversy on my Facebook wall boiled down to those who felt the emotional pull of the story and those who had an alternative view. And so the debate on my Facebook wall continued with very thoughtful comments.

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Network Children Offline Storytelling 119

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

” I created a list of grantee’s Twitter Profiles and shared back the analysis of most tweeted words and hashtags. Also, because Danielle has been a great measurement maven, she discovered through analyzing her data that the optimum amount of posting is twice day. Most Frequently Tweeted Words. Peer Case Studies.

Social Media 100

Social Media Integration Media Case Study 100

DNL OmniMedia

NOVEMBER 12, 2020

Because of this, it’s important to carefully measure major gifts key performance indicators (KPIs) to understand the success of your program as a whole and specific strategies individually. What are the major gift metrics that matter when measuring success? Then, you can prioritize prospects who fit that profile.

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Metrics Gift Track Tech 52

Tech Soup

NOVEMBER 9, 2012

Just like many of the nonprofits and other loyal readers of Beth’s Blog , we at Social Media for Nonprofits are excited about the recent release of Beth Kanter’s new book, Measuring the Networked Nonprofit: Using Data for Social Change. Then check out Simply Measured. Want to know what makes your online audience tick?

Analytics 58

Analytics Tools Social North America 58

3rd Sector Labs

MARCH 28, 2015

A little mining and analysis will reveal if your data is complete on your most loyal donors. Donors fitting that profile are lower risk than another participant who has no other contact with your organization. Be sure to measure the results of your efforts. That’s a good thing. Segment your donors by data completeness.

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Fundraising Retention Data Donor 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2012

Remember last September when Facebook announced all those changes to individual profiles, including the timeline? One of the changes was that your friends and fans can do more than “Like” or “Comment” on Facebook. 6. How should they think about measurement of successful strategy? Definitive best practices are still emerging.

Music 114

Music Facebook Nonprofit Action 114

Forum One

SEPTEMBER 7, 2021

Whether the visitor is known or unknown, the experience is tailored to fit their profile dynamically through data analysis, behavior, user attributes, and characteristics to create a more meaningful experience. Plan for a way to manage change in order to effectively measure progress and stay on track.

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Websites Strategy Change Management Digital 58

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If I have learned anything from co-writing a book about measurement , that it is not only important to collect your data, but leave space for reflection at the end of a campaign to harvest insights for the next campaign. I try to do this with any project I work on, whether it is a social media campaign as well as a training workshops.

Social Media 129

Social Media Online Learning Fundraising 129

Bloomerang

FEBRUARY 1, 2023

Constituent search features allow your staff to read up on each individual donor’s profile before going to meetings or events. From here, donors can easily update profile information and payment methods, download end-of-year receipts, and more. Backlink analysis. Then, track your rankings for those keywords in Moz.

Org 81

Org Raise Tools Help 81

DNL OmniMedia

FEBRUARY 11, 2021

Real-time analysis of every data point associated with your major gift program can be a hassle. It examines business data, social profiles, past interactions with the nonprofit, overall philanthropic and political gifts, and more to understand the ideal proposal for a prospect. Peer Benchmarking.

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Blackbaud Guide Management Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2007

a good question about the tools for measuring social networks. t just about measuring numbers. Certainly, we aren't going to measure success by the number of friends we have? What are measuring? How does my social network (my Facebook profile) help deepen my expertise? Marnie Webb asks. What tools are available?

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ROI Analytics Google Social Network 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2010

Tweetchat with high profile person (Fran Drescher). Retweet high profile tweets. Posted 32 links to blog posts and articles raging from policy analysis to personal stories. Key Strategies. Tweet about the carnival to traditional media. Tweet it to Members of Congress. Tweet each individual post/cross post as well.

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Policy Goal Lesson Share 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

Jay Dedman pointed to an analysis Feedburner by Chris Baskind. I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric. If no, why?

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Metrics Social Media Strategy RSS 81

Amy Sample Ward

DECEMBER 6, 2009

If you’ve set up any social media experiments of your own, either representing yourself or the organization, measure your work and the success to share back (how has using those tools increased volunteers, grown your email list, saved you time on promotion, etc.). For more: International Fundraising on The Baudcast (Podcast).

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Social Media Interaction Government Case Study 105

Tech Soup

APRIL 10, 2015

To the magazine's credit, I have always enjoyed Fast Company's in-depth profiles and effort to not include just those in Silicon Valley or New York. Perhaps Direct Relief is using drones , or using predictive analysis, or allocating resources in newfound ways that I am not aware of? Improves communities in a scalable fashion.

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Detroit Map Virginia Nonprofit 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. Pattern Analysis . Your pattern analysis will tell you when to ignore something or when to address it right away. Pattern Analysis You'll want to be look for patterns and trends. Keywords Are King.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. The nonprofit doesn't have to do all the heavy lifting.

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Washington Metrics Facebook Donor 85