Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Photo by Dwinton.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

twInfluence uses social network analysis techniques to analyze your Twitter followers. Here's the metrics they are using.    I'm particularly interested in the social capital measure. simple form of centrality measurement that equates to "prestige" or. Reach is a measurement of.

Analysis 50

Analysis Twitter Social Network Network 50

Bloomerang

AUGUST 30, 2023

The system should have anti-fraud measures in place and be PCI-compliant. Donor profiles. Store pertinent information, like donors’ contact information, mailing addresses, preferred communication platforms, employment information, and more, in robust donor profiles. Customized donor reports.

Software 87

Software Guide Fundraising Platform 87

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. As the first step to developing a strategy, set clear, measurable goals. Then, assess relevant metrics to see which types of content receive the most engagement. A KPI measures how effective your marketing efforts have been.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. The nonprofit doesn't have to do all the heavy lifting.

Washington 85

Washington Metrics Facebook Donor 85

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

See if your old profile image works with the new format. You might also want to check out how some brands have already implemented the changes. If you aren’t measuring how your content is engaging and resonating with your fans as part of your content strategy decision-making, hop to it. Mashable has this post.

Change 117

Change Tips Help Facebook 117

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

A community foundation that was doing a landscape analysis of issues in its community to guide funding strategy development. Do you only want to monitor social media mentions, or would you also like to manage your social media profiles using this platform? Which profiles are you most active on? Do you need sentiment analysis?

Social Media 100

Social Media Channel Data Media 100

NonProfit Hub

FEBRUARY 18, 2021

How can I measure and track our overall fundraising program? . You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change?

Metrics 87

Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2012

Remember last September when Facebook announced all those changes to individual profiles, including the timeline? One of the changes was that your friends and fans can do more than “Like” or “Comment” on Facebook. 6. How should they think about measurement of successful strategy? Definitive best practices are still emerging.

Music 114

Music Facebook Nonprofit Action 114

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2007

a good question about the tools for measuring social networks. t just about measuring numbers. I am more curious about the metrics and how you use that information. Certainly, we aren't going to measure success by the number of friends we have? What are measuring? Marnie Webb asks. What tools are available?

ROI 50

ROI Analytics Google Social Network 50

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Constituent search features allow your staff to read up on each individual donor’s profile before going to meetings or events. Backlink analysis. Individual tasks.

Org 80

Org Raise Tools Help 80

Bloomerang

OCTOBER 31, 2023

Reporting and analytics : To measure the impact of your activities and make data-driven decisions. Use this feature to measure members’ overall interest in and commitment to your organization. Payment processing methods: To handle financial transactions and ensure accurate donation processing.

Classes 99

Classes System Management Donor 99

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

" Allan also offers an analysis of the nonprofit micro-philanthropy applications, but says it is too early to speculate where things will be in the next 21 days or next few months. Charlene Li has an analysis of the impact. as a sole measurement of success. as a sole measurement of success. The web, it???s

Director 50

Director Open Social Social Network 50

Bloomerang

JANUARY 29, 2024

Reporting and analytics: To measure the impact of your activities and make data-driven decisions. Use this feature to measure donors’ overall interest in and commitment to your organization. Payment processing systems: To handle financial transactions and ensure accurate donation processing.

Platform 69

Platform Giving Guide Classes 69

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

What's the key metric? How might you measure it? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). One group look at the metrics in terms of the ladder of engagement - both short term and long term effects. Tags as a metric. What's the outcome?

Reflection 50

Reflection Slides Metrics PowerPoint 50

DNL OmniMedia

FEBRUARY 16, 2022

Social media profiles. Phase 4: The Analysis Stage. Step 7: Measure the success of your nonprofit digital strategy. Analyze key metrics in your database. Then, use the engagement metrics and donor feedback you generate to promote the campaign to email subscribers. Phase 4: The Analysis Stage.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. This is, of course, a simplistic analysis of a select number of Twitter users. It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?" " He goes on to describe how the noise ratio is constructed.

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

Social Media: Adoption, Strategy, and Measuring Success ZUP4Nonprofits has a two-part post ( pt. Nancy raises a few questions about whether a distributed presence for organizations - splitting the attention of members between an organization's web site and social networking profiles is a liability or an asset. asks Rich Reeder.

Summary 50

Summary Nptech Tag Tools 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

According to an email from Ben Rattray, Change.Org founder, "This is not at all meant as a replacement for the profiles organizations have on MySpace and Facebook, which I think are great for reaching younger supporters. I'd love to see more detail, like an overview the strategies or how they measure success. What do you think?

Social Network 50

Social Network Nptech Tag Network 50

fusionSpan

OCTOBER 16, 2023

Give donors scores with fundraising intelligence Prioritize prospective donors, segment your records, and improve your communication with donors using biographic, philanthropic, and firmographic data for a complete understanding of their profile. Understand top-performing campaigns Use Salesforce data to smash your fundraising goals.

Management 59

Management Donor Fundraising Track 59

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. If you approach ROI as a financial analysis only, you're missing the point. Metrics are a unit of measure. Focus On Value.

Measure 76

Measure ROI Technology Metrics 76

Care2

NOVEMBER 15, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. From that 383, only 150 organizations had profiles that appeared on the first two pages of results.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. From that 383, only 150 organizations had profiles that appeared on the first two pages of results.

Social Media 28

Social Media Place Myspace Advocacy 28

Neon CRM

SEPTEMBER 5, 2023

Assess your needs: Conduct a thorough analysis of your current donor database’s shortcomings, challenges, and the goals you aim to achieve with the new system. Define specific metrics and outcomes you expect from the migration to guide your strategy. Set clear, measurable goals for your data cleaning efforts.

Data 52

Data Donor Map Test 52

Qgiv

OCTOBER 5, 2021

Conduct post-campaign analysis. Get Qgiv’s Campaign Analysis Worksheet! Measurable: Choose metrics that will help you know whether you’ve met your goal or not. We will target our major donors and monitor our CRM to measure donation sizes to stay on track.” Let your supporters do the talking.

Campaign 69

Campaign Practice Giving Social Media 69

Amy Sample Ward

FEBRUARY 24, 2011

We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. We had experienced a digital land-grab; putting up profiles and setting up accounts in the “if you build it, they will come” spirit. Analog Strategies.

Slides 213

Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Now, restate your objective so it is “SMART” – specific, measurable, attainable, realistic, and time-based? Make your objectives "SMART" (Specific, Measurable, Attainable, Realistic, and Time-Bound). Jeremiah Owyang, Social Network Sites Use Analysis - Compilation of Research Facts. Measurement. Identify Objectives.

Social Media 106

Social Media Map Strategy Media 106

Bloomerang

SEPTEMBER 12, 2022

Salsa CRM offers features such as rich and configurable donor profiles, custom reports, and insightful dashboards to keep an eye on your latest fundraising campaigns and track goals. Then, you can track each of these activities and any communication that occurs in the donors’ specific profiles. Why we love this fundraising software.

Software 78

Software Fundraising Nonprofit Platform 78

Nonprofits Source

MARCH 21, 2018

Link in profile. In this template you’ll learn how to: Establish your most important metrics. Measure and track results. In it, you’ll learn how to develop: An action plan based on a current situation analysis. Reporting and measurement plans. Can't contain our excitement for #TankTopTuesday.

Social Media 109

Social Media Resource Marketing Media 109

Neon CRM

SEPTEMBER 26, 2023

The database allows nonprofits to maintain detailed donor profiles, track their giving history, and segment donors based on various criteria such as donation frequency or amount.

Guide 52

Guide Database Nonprofit Blackbaud 52

Nonprofits Source

OCTOBER 11, 2017

To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix. Measure – Prove to leadership that the investments made are yielding incremental results toward your goals.

Process 98

Process Content Digital Marketing 98