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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. At Allegiance Group + Pursuant, we combine our years of nonprofit marketing experience with thorough data analysis. This data is the key to unlocking personalized experiences for your donors.

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

Data Analysis for Insightful Strategies Data analysis is at the heart of artificial intelligence in fundraising. Improved Donor Retention Additionally, smart donation asks contribute to improved donor retention rates. They do this by understanding each donor’s unique profile. Nonprofits can increase donor loyalty.

Donation 239
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Lessons learned: Using demographic data to move from intention to action 

Candid

To reduce the burden on grantees to provide this data, this sector-wide initiative also empowers nonprofits to collect and share staff and board member demographics—one time—in a standardized, reusable, and freely accessible format on their Candid profiles.

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5 Key Differentiators to Look for in Your Nonprofit CRM

Nonprofit Tech for Good

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Can fundraising campaigns be tailor to various donor profiles? Are you able to measure outcomes that directly relate to your cause? Is the platform scalable to support your nonprofit growth in upcoming years?

Metrics 262
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Who is sharing nonprofit demographic data with Candid? 

Candid

nonprofits through Candid’s nonprofit profiles. Here we share four key insights from our recent analysis of Candid’s nonprofit demographic data and what they mean for the nonprofit sector today. iv In comparison, the sharing rate for all other staffing levels is below 60%. Source: Candid, 2023. Source: Candid, 2023.

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Integration: The Ultimate Solution for Nonprofit Data Silos

sgEngage

Incomplete patient profiles: Partial or limited patient data can cause substantial issues with patient diagnoses, treatment, and ongoing care. There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis.

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Measuring the Impact of Your Social Media Program

Care2

So what should the ROI for advocacy groups’ social media programs be and how can we measure them? Aside from fundraising, a good social media program for advocacy (or rather “social advocacy&# program) should focus on measuring influence. Be sure and also check Frogloop's blog post " The Four "I's to Measure Social Media ".