Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. .

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Analysis Social Network Social Media Network 96

NTEN

OCTOBER 10, 2012

Gaining buy-in early on, soliciting bids and conducting an ROI analysis helped Death With Dignity National Center prioritize its top technology projects and prepare to develop metrics for evaluation. Death With Dignity National Center (DWD) works to improve end-of-life options through carefully worded Death with Dignity laws.

National 47

National Profile Law ROI 47

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Photo by Dwinton.

Metrics 81

Metrics Social Media Strategy Media 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

twInfluence uses social network analysis techniques to analyze your Twitter followers. Here's the metrics they are using.  Here's the description from the site of the various metrics, but would really like to get a sense of how to use the numbers to improve Twitter presence - and what the scale/range is for some.

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Twitter Analysis Social Network Network 50

Connection Cafe

APRIL 1, 2020

Whether it be the tragedy of 9/11, a tsunami, an economic recession, an earthquake in Haiti, a country divided by an election or a devastating brushfire, there are many high-profile events of the past that have threatened to push the fundraising landscape to its limit. From each one of these events, a key fundraising lesson has emerged.

Environment 46

Environment Teach Fundraising Metrics 46

DipJar

FEBRUARY 2, 2023

In the context of wealth screening, this data can highlight metrics beyond typical wealth data like discretionary income (or the money donors have on hand to spend). Based on what you learn during wealth screening and broader data analysis, you could segment donors based on: Giving capacity.

Fundraising 52

Fundraising Channel Files Data 52

Eric Jacobsen Blog

MARCH 12, 2024

Leaders should also work to avoid SRT Leadership Traps – traps such as, getting in your own way, succumbing to paralysis by analysis, allowing your Board to be your customer and rushing the Reset. Rebecca Homkes Today, Homkes shares these insights with us: Question: You describe SRT as a loop, not a line.

Latvia 95

Latvia Companies North America San Francisco 95

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. Then, assess relevant metrics to see which types of content receive the most engagement. Some common metrics to track are website page views, email click-through rates, and social media engagement. . Conduct a content audit.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2010

My version of the game includes "life happens" cards where groups gain points if they solve certain problems like staff resistance or define metrics. I've been obsessing about the " People " cards which are based on Forrester's Social TechnoGraphics profiles. Tell them to ignore the numbers, but focus on the profiles?

India 92

India Romania Australia Web 92

DNL OmniMedia

JUNE 28, 2023

Now that you have multiple data collection and analysis tools in place, it’s time to use that data to improve your outreach through segmentation. Pay attention to social media engagement metrics like the number of likes, shares, and click-throughs each post receives. Automate supporter profiles. Segment your email lists.

Platform 52

Platform Donor Online Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

Others are using Instagram by sharing visual stories about their programs using a branded profile, like Children’s LA and Unicef USA. Instagram is one of those channels where a nonprofit could start with a small pilot that is strategically linked to communications or marketing objectives and pick a success metric and track it.

Marketing 109

Marketing Hype Photography Measure 109

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. The nonprofit doesn't have to do all the heavy lifting.

Washington 85

Washington Metrics Facebook Donor 85

Bloomerang

AUGUST 30, 2023

Donor profiles. Store pertinent information, like donors’ contact information, mailing addresses, preferred communication platforms, employment information, and more, in robust donor profiles. Save your most-used reports as templates to reuse in future data analysis. Customized donor reports.

Software 90

Software Guide Fundraising Platform 90

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content.

Fund 52

Fund Donor Strategy Search 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

See if your old profile image works with the new format. You might also want to check out how some brands have already implemented the changes. Administrative Dashboard: Facebook has given us a nice administrative dashboard that let’s us see our metrics and fan activity in an easy to glance screen. Mashable has this post.

Change 117

Change Tips Help Facebook 117

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

A community foundation that was doing a landscape analysis of issues in its community to guide funding strategy development. Do you only want to monitor social media mentions, or would you also like to manage your social media profiles using this platform? Which profiles are you most active on? Do you need sentiment analysis?

Social Media 100

Social Media Channel Data Media 100

Care2

OCTOBER 19, 2010

Influence comprises several metrics, which can mostly be summarized within these categories: Reach. Reach features your largest success metric number—the number of people who see (potentially) your message. are all easy to collect directly from your social media profile pages. Engagement. Driving web traffic home.

Social Media 64

Social Media Measure Program Media 64

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 86

Metrics Fundraising Retention ROI 86

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

Profiles VS Pages. Profiles are for individuals, Pages for Organizations. Recently redesigned pages to be more like profiles. Profiles are optimized for individual communication. All pages require ADMIN - designated FB profile - for security reasons because they want a real person.

Facebook 118

Facebook Profile Demographics Nonprofit 118

NTEN

SEPTEMBER 24, 2009

Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised. for Blackbaud customers in the entire analysis. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42

Online 90

Online Fundraising Offline Analysis 90

Connection Cafe

APRIL 2, 2018

They formulate a set of rough metrics and hypotheses, spend the week running small tests, and then convene at the end of the week to summarize what they have learned. The big breakthroughs aren’t going to come from some fancy new psychographic profiling tool. This was their “Testing Whiteboard.” Data doesn’t make decisions for you.

Data 31

Data Help Analytics Test 31

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Constituent search features allow your staff to read up on each individual donor’s profile before going to meetings or events. Backlink analysis. Individual tasks.

Org 83

Org Raise Tools Help 83

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2007

I am more curious about the metrics and how you use that information. How does my social network (my Facebook profile) help deepen my expertise? Chris Brogan wants to turn friends or social network analysis data into actionable information. t just about measuring numbers. How does that get represented?

ROI 50

ROI Analytics Google Social Network 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2012

Remember last September when Facebook announced all those changes to individual profiles, including the timeline? One of the changes was that your friends and fans can do more than “Like” or “Comment” on Facebook. Eventually we plan to power this kind of measurement and data analysis no matter where you run your campaigns.

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Music Facebook Nonprofit Action 114

NTEN

JANUARY 4, 2011

What they do and don’t do has a big impact on donor relationships and the metrics we’ve uncovered. Analysis of cumulative online giving (i.e., So keep your organization’s profile up to date (contact info, mission, etc.) For example, the loyalty factor for donors acquired through generic giving pages is 66.7%

Studies 95

Studies Donor Online Giving 95

Connection Cafe

OCTOBER 24, 2011

Read the first post for an overview of the Dashboard or go to my profile to see all of my posts on Google Analytics. If you’ve been following these Google Analytics posts, you’ve probably come to see website analysis as a sort of sleuthing. The annotation is tied to the date, not the graph or metric.

Analytics 31

Analytics Google Search Metrics 31

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. This is, of course, a simplistic analysis of a select number of Twitter users. Automating Listening: You can automate your listening by using a tool like Tweetscan and search for particular terms - like nonprofit. My ratio is 2.4,

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

" Allan also offers an analysis of the nonprofit micro-philanthropy applications, but says it is too early to speculate where things will be in the next 21 days or next few months. Charlene Li has an analysis of the impact. Identify what you key success metric is. t even begun to take advantage of the Web 2.0 Marketer???s

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Director Open Social Social Network 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

What's the key metric? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). One group look at the metrics in terms of the ladder of engagement - both short term and long term effects. Tags as a metric. What's the outcome? How might you measure it?

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Reflection Slides Metrics PowerPoint 50

Bloomerang

OCTOBER 31, 2023

Here’s how a platform like this can modernize your operations: Streamlined donor management A best-in-class DMS for faith-based organizations provides interactive dashboards that give you a comprehensive view of your organization’s performance metrics, including recurring giving campaigns, campaign effectiveness, and donation tracking.

Classes 102

Classes System Donor Management 102

Bloomerang

JANUARY 29, 2024

Here’s how a platform like this can modernize your operations: Streamlined donor management A best-in-class giving platform for nonprofits provides interactive dashboards that deliver insights into your organization’s performance metrics, including recurring giving campaigns, campaign effectiveness, and donation tracking.

Platform 71

Platform Giving Guide Classes 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

Nancy raises a few questions about whether a distributed presence for organizations - splitting the attention of members between an organization's web site and social networking profiles is a liability or an asset. KM4Dev has a section devoted to Social Network Analysis process and tools.

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Summary Nptech Tag Tools 50

DNL OmniMedia

FEBRUARY 16, 2022

Social media profiles. Phase 4: The Analysis Stage. Analyze key metrics in your database. Then, use the engagement metrics and donor feedback you generate to promote the campaign to email subscribers. Phase 4: The Analysis Stage. Typical nonprofit conversion metrics include: Completed donations.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

According to an email from Ben Rattray, Change.Org founder, "This is not at all meant as a replacement for the profiles organizations have on MySpace and Facebook, which I think are great for reaching younger supporters. But these sites have two important limitations that give nonprofits reason to look for additional tools.

Social Network 50

Social Network Nptech Tag Network 50

fusionSpan

OCTOBER 16, 2023

Give donors scores with fundraising intelligence Prioritize prospective donors, segment your records, and improve your communication with donors using biographic, philanthropic, and firmographic data for a complete understanding of their profile. Understand top-performing campaigns Use Salesforce data to smash your fundraising goals.

Management 59

Management Donor Fundraising Track 59

Care2

NOVEMBER 8, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. From that 383, only 150 organizations had profiles that appeared on the first two pages of results.

Social Media 28

Social Media Myspace Place Advocacy 28