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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. Competitive Analysis By exploring ads from similar organizations or causes, nonprofits can gain insights into their competitors’ messaging, targeting, and creative strategies.

Library 104
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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

Visit mrbenchmarks.com now to explore all the charts, analysis, insights, and more! Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. About half of M+R Benchmarks participants reported working with social media influencers in 2023. Sign up now!

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3 Grassroots advocacy milestones to meet this month

EveryAction

Conduct a power analysis in your targeted districts. Conducting a power analysis will highlight these gaps in your volunteer program; information that should be part of your campaign and resource planning. Volunteers who appear in these search results are highly passionate about your mission.

Advocacy 198
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Does your nonprofit mission statement drive donations?

Candid

Does a nonprofit’s mission statement influence its fundraising efforts? Candid made it easy for us to search for nonprofits that serve the homeless and have tax statements on file. An Exploratory Analysis of Nonprofit Mission Statements , we ran a different kind of analysis. that serve the homeless population.

Donation 137
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Are your ears burning? Ultimate Guide To Social Listening Tools

Whole Whale

News.google.com and can be used to search for your organization and then relevant keywords for your field of interest, include a search for competitors. Grab the RSS feed at the bottom of the search results page and add to Google Reader. Google Trends can be used to watch macro search trends around your cause area.

Tools 98
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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52
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Year-End Reporting: Data-Driven Ways to Tell Your Story

Forum One

Start with the goals you set yourself Before searching for data, start with your Key Performance Indicators (KPIs). The goal with your analysis is to have actionable data. Clear Key Performance Indicators (KPIs) are crucial for meaningful analysis. What have you been tracking, and where do you stand on those goals?

Story 59