Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

In this post, I’m sharing my slides , resources , and practical engagement tips with a higher purpose. Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. pic.twitter.com/PXdIUl0IIQ.

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Forum One

NOVEMBER 3, 2021

Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Goal setting matters a lot here; for any piece of content we produced or action we took, we should know if they were trying to drive engagement or conversions. The goal with your analysis is to have actionable data.

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DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. However, not all metrics will be useful for your organization’s strategy.

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DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. There are multiple facets to this process, which involves analysis, preparation, and research. TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! . Producing irrelevant content.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Photo by Dwinton.

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Byte Technology

MARCH 11, 2016

Here is a sampling of some advanced features and set-up tips that Craft recommends. The main view is what you’ll use for day to day reporting and analysis; the test view is for testing new goals and filters, before moving them to the main view; and the raw view is a backup for all website data,” she notes in stressing the importance of each.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

I shared a couple of resources and tips that you can use to have a brief strategy discussion with your team. After you have identified how you will integrate your branding strategy, revise your editorial/content strategy, and administrative work flow, you’re ready to get into some nitty gritty.

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Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Direct prospective donors to your donation page by adding inline donation forms or lightboxes to your top-performing content. Audit your content to evaluate how well your website meets user search intent.

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Saleforce Nonprofit

JULY 22, 2021

How rigorous or complex should the analysis of impact data be? Every organization — no matter its content focus, maturity, audience, or resources — can improve how it builds and uses evidence through an impact management focus. How closely should they track those changes? As illustrated below, the process is never finished.

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Media Cause

APRIL 22, 2022

Tip – Don’t have your form pop up immediately, consider pausing for 5-10 seconds to allow the visitor to gather more information about your organization. When writing email content, it’s important to make sure that each email is written for the specific segment to which it will be sent. . Be Authentic + Share Relevant Content.

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DNL OmniMedia

JUNE 28, 2023

We’ll cover these five tips for optimizing your digital platforms: Clean up the data in your nonprofit CRM. Follow these tips to optimize your CRM: Conduct a data audit with the help of experts. Pay attention to social media engagement metrics like the number of likes, shares, and click-throughs each post receives.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

Identifying these people or what Krebs calls “nodes&# is core of social network analysis. There are some free tools that can help you visualize your Twitter network or do quasi social network analysis on Twitter. Twitalyzer is a terrific analytics tool that gives you some good benchmarking metrics for Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

My first step with a new platform is to create a “Circle of the Wise” consisting of people who regularly share useful tips and news about the platform. Or people whose Google + is focused on Google + tips, news, and resources. What content do you find resonating? How are you measuring that?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

We want to distinguish the salon from the informal knowledge sharing that happens daily on the web or behind pay walls by offering a regular synthesis of the stories, knowledge, tips, resources, and wisdom shared in real time in the salon. Data Analysis. Many nonprofit social media managers shared tips and advice.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The image above is deck of cards and there are 52 cards in a deck. This gives me the opportunity to brainstorm 52 different tips, one to write about in more depth for each week of 2009. The tips below are for you. . That's what the tips below will help you do. Mapping Strategy to Metrics, Benchmarking, and ROI.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

I also tested some of the tips suggested by the research. Here’s what I learned: After Hours Posting. John Haydon did a pattern analysis of different Facebook Wall posts that were questions “ 16 Ways To Get More Comments on Facebook “ that illustrate different examples of questions. Ask Questions.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Use these filtering tips to make your social bookmarking and RSS reader more efficient.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. Use an excel spreadsheet to look at events, fundraisers, programs, web site content, performances, and other activities to socialize. 5: Make sure your content has a social life. Connecting With Colleagues.

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EveryAction

APRIL 6, 2017

I shared a few tips, tricks, and brewed up a crockpot metaphor I'm pretty proud of - check out our conversation below! You can build a vision of what the campaign and all of its elements will look like, establish metrics for success, and then execute it without having to manually send each email, post each tweet, etc.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2013

Note from Beth: This resource has lots of useful framework and design tips for designing and implementing convenings which can also be applied to designing workshops, meetings, and other gatherings. The Networked Nonprofit wasn’t only about making smart use of social media and metrics. By Noah Rimland Flower.

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Care2

APRIL 18, 2011

That said - they are still useful as part of your metrics and tracking. For $9 a month, PostRank will measure how engaging your blog or web content is. Do your website visitors find your content compelling enough to comment on and share on social networks? Or is your content a total snore and leaves people feeling un-inspired?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. .  tags: webcontent content ). tags: blogging nptech ).

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. It is used to improve content, messaging, and engagement on specific channels. For the past month-and-a-half, I’ve been working organizing our data collection, storage, analysis, and dissemination efforts.

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AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

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Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. Now, the content from We Are media is available to you in a brand new “ Choose Your Own Expert &# format. The best part: any path you choose will be a good one.

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NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

Tips for Setting Up Your Fan Page. Content is lifeblood of your page. Write Something" lets you post rich content". More interactive content is better - the Wall is a history of interactive. Be interactive, make it interesting, provide behind the scenes content. Exclusive content is good".

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Qgiv

JUNE 10, 2022

By utilizing multiple digital channels, and uniquely corresponding them with strategic content and creative design, you can generate brand awareness and increase leads and donations for your nonprofit. If you decide to take this on without outside help, the following tips will help you maximize your potential. Why Do You Need It?

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Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Tip: You can also get Google Analytics for your Facebook Page! While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics!

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Association Analytics

JUNE 2, 2021

When we refer to products here, we are talking about products, services and content. Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. This analysis took all of five minutes. Giving Good Poke.

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Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. And being able to get that feeling from more than just the content itself. What are the most important website metrics to measure? The metrics should follow those goals.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

It is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources, and wisdom that is happening in real time in the form of e-books or blog posts. There are specific metrics for specific platforms. The dashboard shows rough sentiment analysis, # of mentions and links.

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Connection Cafe

NOVEMBER 2, 2020

Blackbaud’s Mike Reardon shared some tips for finding success with change management at your institutions. . Conduct an impact analysis and use it! While Steph doesn’t want you to ignore this metric completely, she encourages institutions to focus their energy on increasing their dollars by maximizing their current donors. .

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

What I learned is that “drive by&# analysis of metrics is really a waste of time. You need to grab the month’s worth of measures and look at them against your content. Jon Dunn does something similar: “I prefer to really try to key in to what days were successful in terms of content.

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Connection Cafe

JANUARY 5, 2015

We recently held some webinars where we discussed some tips for campaign planning and execution. You segmented your list so that each of your audiences received content that is relevant to their affiliation with your organization. Here’s a checklist for metrics: Open Rate – median open rate for an email is 15%.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Before we go too far, let me start by saying, “Content is King.” Without great content, the following tactics and tools are limited at best. Focus on producing great content all the time. 1) Learn From Your Content If you’re not learning you’re getting dumber! What content is being viewed for the longest time?

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