Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” These meetings in addition to other check ins and end of year planning all comes together to plot out our themes and strategy.

Content 101

Content Measure Organization Strategy 101

Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. This information can then be given to your donors and used on your marketing channels.

Tools 360

Tools Fundraising Analytics Analysis 360

The Modern Nonprofit

JANUARY 2, 2024

In this section, we delve into strategies and best practices for encouraging your stakeholders to come forward with their stories. Integrate Across Communication Channels Use testimonials in a variety of your communication channels. Steps to Gather and Utilize Testimonials 1. This widespread use maximizes their impact.

Story 104

Story Guide Support Analysis 104

Media Cause

JUNE 1, 2024

The valuable learnings you’ll gain will help update and inform your advocacy strategies. These conversations and subsequent analysis revealed that if our campaign could provide a compelling, clear, visionary narrative, then Gen Z would be ready to show up as themselves and for one another.

Advocacy 59

Advocacy Digital Campaign Build 59

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

Donor 87

Donor Social Media Websites Content 87

Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. For example, images and content displayed on the homepage will change based on past clicking and scrolling behavior.

Websites 58

Websites Strategy Change Management Digital 58

Whole Whale

MARCH 30, 2023

Channels for engagement : Knowing which channels your donors use to engage with your non-profit, such as attending events, volunteering, or sharing content on social media, can help you develop engagement strategies that resonate with them. How do I use donor personas? How are donor personas usually created?

Donor 52

Donor Build Demographics New York City 52

Volunteer Hub

FEBRUARY 17, 2023

So, how do you level-up your social strategy and recruit more volunteers ? Start by Creating Compelling Content Content that is compelling to you, may not be compelling to your volunteers. Here are some tips for creating engaging content. Incorporate video content Video content is continuing to grow in popularity.

Social Media 91

Social Media Volunteer Media Social 91

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. Obtrusive and Unobtrusive Analysis. Instead, we learned how to better control for the effect in our analysis.

Content 41

Content Social Media Analysis Issue 41

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. having your marketing team launch a new campaign and explore a different communication channel). Engagement with content. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Forum One

APRIL 8, 2021

2020 introduced a myriad of challenges to implementing pre-planned digital strategies. In our recent webinar on “Optimizing Instead of Redesigning Your Website” , we talked through the following six tips you can implement right now to optimize your content and increase engagement with your current website. Personalize your content.

Impact 78

Impact Channel Audience Content 78

ASU Lodestar Center

JUNE 1, 2022

The 2018 Global Trends in Giving Report shows that, regardless of generation, online is now the preferred channel for donations. AI can help nonprofit leaders sift and segment this data into meaningful and actionable content such as customized messaging for individual donors or program updates for a specific population. AI fundraising.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

DipJar

SEPTEMBER 12, 2022

With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. Operating without a clear marketing strategy. Producing irrelevant content. Operating without a clear marketing strategy. As the first step to developing a strategy, set clear, measurable goals.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2012

. “Listening” or tracking what people are saying about your brand or issue has always been hailed at the first most important step in building your social media or network strategy. My colleague, Lucy Bernholz, found a terrific example of such an analysis and shared it via a collaborative pinboard. Here’s a template.

Social Media 95

Social Media Channel Media Analysis 95

Greater Giving

APRIL 11, 2023

Generate Engaging Content 2. Provide Data Insights Generate Engaging Content ChatGPT can assist fundraiser professionals in generating engaging content ideas for their fundraising campaigns. It can also suggest the best communication channels to reach specific donors, such as email, social media, or direct mail.

Fundraising 40

Fundraising Demographics Headline Professional 40

Allegiance Group

FEBRUARY 27, 2024

Implement Your Data Collection Strategy Once you’ve identified your primary and secondary conversions, determine what other layers of information you want from those conversions. Basically, this is code placed at the end of a URL that defines the source, medium, campaign, term, or content that sent a user to your site.

Analytics 52

Analytics Google Fundraising Track 52

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

Social Media 138

Social Media Media Tips Social 138

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. Goals + strategies. In our work with our clients, we have found three core digital strategies that can accelerate the mid-level pipeline: Find your audience. Finding your audience part 1: file analysis. And it’s a big loss!

America 105

America Digital Audience Channel 105

Forum One

MAY 18, 2021

Your audiences expect a seamless experience across all of your digital ecosystem channels. Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. Develop strong content journeys.

Marketing 47

Marketing Impact Create Tips 47

Allegiance Group

MAY 1, 2024

In the following blog post, we will delve into practical strategies to help your nonprofit maximize its efforts during the crucial calendar year-end period. Before anything else, conduct a comprehensive analysis of your donors’ demographics and psychographics. Looking for help to utilize your data to drive your year-end strategy?

Campaign 52

Campaign Guide Fundraising Storytelling 52

NonProfit Hub

FEBRUARY 4, 2021

Finding the right social media platform will allow you to create content that hits the mark. Start Working on Content Plan. After you have identified a platform for communication with like-minded people, you need to create a content plan based on the platform’s characteristics. Come up with a Content Publishing Schedule.

Marketing 88

Marketing Create Nonprofit Platform 88

Saleforce Nonprofit

JULY 22, 2021

How rigorous or complex should the analysis of impact data be? The results allowed the executive team to launch a video channel, rather than sending text updates, in order to reach the numerous indigenous language speakers whose languages did not have a written form. Manager, Impact Innovation Strategy. About the Author.

Impact 120

Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. Since many policy makers (or their staff) may be monitoring social channels, it is another benefit. If other leaders in your field are using social channels, your CEO can easily connect for leadership conversations.

Social Media 134

Social Media Leadership Media Social 134

Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2019

This is a good analysis of the evolution of Tech for Good, Cloud for Good, Data for Good, and the latest iteration: AI For Good. 2) Fundraising : Charity: Water is using Persado , an AI tool to better understand which content and images on Facebook would generate more recurring donors for its monthly program. (I What Is AI for Good?

Hype 104

Hype Digital Proposal Podcast 104

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. When used strategically, tools can be used to enable you to keep your digital strategy both donor-centric and data-driven. But are you using your online tools effectively enough to connect with donors?

Platform 52

Platform Donor Online Social Media 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. For your copy, consider which appeals have worked best in other digital channels.

Facebook 235

Facebook Fundraising ROI Metrics 235

Forum One

JULY 13, 2022

To make the data more accessible, they’ve developed a communications strategy based on storytelling products that make the data come alive. Develop a strategy for data storytelling. Attract attention with “Snackable” content. A word of caution: though the shortest, “snackable” content can be challenging to produce.

Story 68

Story Data Storytelling Lesson 68

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

If you are just starting out or if you haven’t identified a strategy and a good regular routine, can you really expect success? The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet!

Social Media 99

Social Media Strategy Media Social 99

Forum One

NOVEMBER 3, 2021

When it comes to your reporting strategy, it’s important to keep in mind who your key stakeholders are, and how can you package your data and results in a way that speaks to them directly. The goal with your analysis is to have actionable data. Data that helps you make a decision, refine your strategy, or optimize a channel.

Report 71

Report Data Metrics Analysis 71

Nonprofits Source

JULY 6, 2023

To help nonprofits understand the tools available to them and how they can be incorporated into their digital strategies , this guide will explore three uses of modern nonprofit technology. AI tools are able to take an omnichannel approach to donor analysis. However, nonprofits should avoid using AI alone to generate their content.

Technology 52

Technology Marketing Change Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. So, what does it take to do the art and science of measuring your marketing or communication strategies well?

Measure 112

Measure Data Share Learning 112

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Actionable Event Growth Strategies. This will allow individuals to access the content whenever they want. The Shift in Events. What’s Next?

Guide 93

Guide Virtual Registration Platform 93

3rd Sector Labs

MAY 29, 2014

Working with a partner, 2Dialog , we have been co-hosting a webinar series “Drive Your Fundraising Success with Strategy, Smart Technology and Better Data” The message of the program centers on the need to align strategy, tech and data. The back story. All this technology is helping us to capture more data than ever.

Data 148

Data Technology Fundraising Database 148

Wild Apricot

DECEMBER 21, 2017

This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Sales Ops: Table of Contents. Maintenance of Communication and Collaboration Channels. Content Sharing and Management. Performance. Technology. Building Sales Ops.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Forum One

MARCH 18, 2021

So, how do we get our colleagues to see the importance of updating the way they work and buy into a digital transformation strategy? Oftentimes, we see a need for change and think about our strategy to steer leadership toward our recommendation. It’s a long, and ultimately worthwhile, road.

Digital 88

Digital Demonstration Colorado Leadership 88