Media Cause

MARCH 29, 2023

SEO Audit Tools If you want to perform an SEO analysis of your website on your own, you can invest in a few tools to do so. When to Consider Doing an SEO Audit So you decided you might need or want an SEO audit, but how do you decide when you should do it? You might be feeling overwhelmed but also eager to get to work.

Analysis 52

Analysis Nonprofit Google Search 52

Connection Cafe

OCTOBER 30, 2017

33% of marketers said that having the right tools in place for data collection and analysis is the most useful component of understanding customers ( source ). Here are a few ways data can be used to track donor and volunteer motives: Your nonprofit can use website data to better understand which messaging has the highest conversion rates.

Analytics 39

Analytics Volunteer Donor Google 39

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement. Then check out Simply Measured. 2 – Make Your Website Shine.

Analytics 106

Analytics Tools Social New York City 106

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. Google’s Data Studio, a more advanced tool, was also used by many of our clients looking to set up more sophisticated analysis. What to do now.

Time 71

Time Metrics Analytics Adopt 71

Qgiv

JULY 28, 2021

If you’re tracking website interactions with Google Analytics, you can see how many of your users used a mobile device to view your website during the duration of your social campaign. Divide the number of unique visitors by your online donations to determine your conversion rate. Is my donation page effective for mobile users?

Mobile 52

Mobile Question Data Help 52

NTEN

JULY 28, 2010

Eric Peterson, Web Analytics Demystified. The Analysis Exchange is a first-of-its-kind effort to freely provide analytical insights to nonprofits and non-governmental organizations. Joining Analysis Exchange is completely free and the entire process takes about three weeks beginning to end.

Analysis 40

Analysis Los Angeles Mentoring Student 40

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere.

Org 82

Org Raise Tools Help 82

Forum One

NOVEMBER 3, 2021

Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. In terms of metrics, focus on engagement metrics (such as engagement rates or bounce rates), rather than vanity metrics (such as audience size or page views). The goal with your analysis is to have actionable data.

Report 69

Report Data Metrics Analysis 69

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. But we have SO MUCH information in our CRM or database that it’s easy to become stuck in analysis paralysis when it comes to using data for donor acquisition. What’s a fundraiser to do when you feel like you’re all out of ideas?

Donor 82

Donor Social Media Websites Content 82

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. Three ways to go beyond page visits and bounce rates? NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. Set goals in Google Analytics to maximize your conversions.

Causes 52

Causes Data Profit Demographics 52

Tech Soup

NOVEMBER 9, 2012

Under her leadership, the world’s only series dedicated to social media for social good has earned a 92-percent approval rating from more than 2,500 nonprofit leaders across the country. In particular, their free reports give you your social audience’s pulse on Twitter, Facebook, YouTube, Google+, and other platforms.

Analytics 58

Analytics Tools Social North America 58

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. These should be channels and platforms that your audience regularly engages with.

Fund 52

Fund Donor Strategy Search 52

NetWits

SEPTEMBER 5, 2012

Audience Analysis. Then, you can use Google Analytics to start understanding trends – how long are users spending on your website? What’s the bounce rate? One that every nonprofits should think about from time to time. View the Session Recording | Download the Slides. Do they find it easy to navigate?

Design 247

Design Web Guide Slides 247

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52

Digital Practice Donor Strategy 52

M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. Another sent blast messages to more than 100,000 recipients on Giving Tuesday and saw a return of $1 per subscriber and a response rate of 5.6%. .

Fundraising 98

Fundraising Gift Rate email 98

Qgiv

JANUARY 12, 2022

Once the hallmark of marketing professionals and financial analysts, data analysis has now infiltrated almost all aspects of our life from fitness trackers (got to make sure you get those steps in!) Data analytics for nonprofits is just as valuable … and even more crucial. Fundraising Metrics. Fundraising Event Metrics.

Analytics 98

Analytics Data Metrics Rate 98

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Study email subject lines and opening sentences that motivate instant open rates. Those insights should drive messaging and campaigns.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2011

I don’t bother with click rates or influence leader board scores. It will search hashtags or keywords and dump the data in a google spreadsheet. It makes really easy to do a quick content analysis, figure out what content resonated, and build community. It is a Twitter analytics tool.

Twitter 110

Twitter Tools Learning Measure 110

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. What advice would you give to someone who is developing their keyword advertising campaign with Google Ad Words? If you're using Goolge Analytics goals, you've already thought through some of this.

Adwords 69

Adwords Google Game Campaign 69

Forum One

MAY 31, 2022

Google sent a bit of a shockwave through our community this spring, announcing that after more than ten years, Universal Analytics (UA) will stop collecting new data on July 1, 2023.* Shifting to a whole new platform—and Google Analytics 4 is a whole new platform—can seem daunting. Examine your analytics.

Analytics 46

Analytics Google Organization Metrics 46

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

The tools include Google Analytics, PostRank, Feedburner, and others. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Hard Data Points: Look at the Feed Subscribers trends from Feedburner and Unique Visitors Trends from Google Analytics. Insight Harvesting: What was the topic of the post?

Metrics 81

Metrics Social Media Strategy RSS 81

NTEN

OCTOBER 6, 2011

Content Audit & Gap Analysis: Before you dream up what new content you need , you should know what you already have. Now, your ready to do the Gap Analysis. It’s never too late to start, and you’ll find that nailing your content will have a huge impact on your site analytics and conversions. So, Content Strategy was born!

Content 83

Content Strategy Question Calendar 83

Bloomerang

AUGUST 30, 2023

In addition, your giving platform should offer multiple payment options, such as credit or debit cards, Venmo, PayPal, Apple Pay, Google Pay, and cryptocurrency. Save your most-used reports as templates to reuse in future data analysis. The system should have anti-fraud measures in place and be PCI-compliant. Customized donor reports.

Software 89

Software Guide Fundraising Platform 89

Connection Cafe

JANUARY 23, 2017

Personalize: As a strategist, I work with clients on audience analysis. You can get a pretty good view of how users behave on your website, without having a lot of technical knowledge, by setting up Google Analytics. If you haven’t already set it up, go ahead check out this Google Analytics page for instructions.

Design 20

Design Websites Experiment Analytics 20

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, in some places of the world there is lower adoption rates of social — for example in very rural areas of the developing world – where this data would not be useful for informing a funding strategy. A community foundation that was doing a landscape analysis of issues in its community to guide funding strategy development.

Social Media 100

Social Media Channel Data Media 100

Connection Cafe

NOVEMBER 2, 2015

Wouldn’t it be a shame to have inadequate reporting and analysis to actually find out how your medium-spanning strategy performed? You will want to know where all of your end-of-year actions and gifts are sourced from, so keep reporting and tracking top of mind as you begin implementing your plan with these pointers: Google Analytics Audit.

Report 20

Report Channel Analytics Track 20

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. They use data visualization techniques to report the data analysis but also to reflect on best practices culled from the data. The graph above is an example.).

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

He notes that they have a 80% retention rate with members and "you can't do that without listening." Pattern Analysis . Your pattern analysis will tell you when to ignore something or when to address it right away. Google Reader. Google Alerts. Google Alerts. Keywords Are King. Engaging effectively.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Tech Soup

SEPTEMBER 7, 2012

Audience Analysis. Then, you can use Google Analytics to start understanding trends — how long are users spending on your website? What's the bounce rate? This week, Guide Creative presented a whole series on the most important elements of web design and visual strategy. Do they find it easy to navigate?

Design 55

Design Web Strategy Slides 55

The Modern Nonprofit

JANUARY 16, 2024

They’re a social impact digital agency that leverages data and tech with a human approach, whether that’s data analysis, digital strategy, web development, or training. They work to help you make the best use of your website, analytics, digital content, advertising, social media , email, and more.

Platform 105

Platform Social Media NPO Grant 105

Connection Cafe

AUGUST 25, 2017

I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters. From just looking at the analytics, you’ll be able to see if your users are experiencing frustrations with your site. The metrics should follow those goals.

Design 35

Design Websites Practice Philadelphia 35

Connection Cafe

FEBRUARY 23, 2017

If you’re using a website analytics tool like Google Analytics, jump in there to see how much of your web traffic is coming from mobile users. Next, narrow your analysis down to your donation form to see how many people are visiting that specific page from a mobile device. Here’s a quick video to show you how.

Technique 55

Technique Donor Online Results 55

Bloomerang

OCTOBER 31, 2023

Reporting and analytics : To measure the impact of your activities and make data-driven decisions. Best-in-class nonprofit DMS purpose-built for mission-based organizations enhance your online donation conversion rates, simplify on-site event fundraising, ensure the security of every transaction, and free up valuable time.

Classes 101

Classes System Management Donor 101

Bloomerang

JANUARY 29, 2024

Reporting and analytics: To measure the impact of your activities and make data-driven decisions. A modern giving platform with best-in-class payment processing capabilities can enhance your online donation conversion rates, simplify onsite event fundraising, ensure the security of every transaction, and free up valuable time.

Platform 70

Platform Giving Guide Classes 70

Connection Cafe

JUNE 24, 2013

If you’re using a website analytics tool like Google Analytics, jump in there to see how much of your web traffic is coming from mobile users. Next, narrow your analysis down to your donation form to see how many people are visiting that specific page from a mobile device. That’s right – this year! Are you ready?

Technique 56

Technique Donor Online Results 56

Nonprofits Source

JULY 27, 2017

In the past, releasing updates required a manual launch date to roll out significant changes to Google’s algorithm: Some of that changed in 2015 with the launch of Rankbrain, Google’s machine learning artificial intelligence system , which helps process its search results. There are 6 areas to highlight including: Title.

Marketing 88

Marketing Strategy Online Chapter 88

DNL OmniMedia

OCTOBER 5, 2020

Develop an analytics strategy. Develop an analytics strategy early in the process of bringing your app online. Then, doublecheck that you’ve got a solid infrastructure in place to collect that data and report it to your CRM for further analysis. Generate ratings on app stores ASAP. Let’s dive in. Stage 1: Pre-Launch.

Effective 52

Effective Marketing Press Review 52