sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Consider developing high-quality content across the following platforms: Email. Nonprofit’s website.

Virtual 70

Virtual Build Stream Software 70

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. What is the way out of this problem?

Metrics 97

Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Amy Sample Ward

JANUARY 20, 2011

Well, from the planning and analysis side, that is. We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). Content Mapping. >> Presentation.

Metrics 219

Metrics Community Map Template 219

Bloomerang

FEBRUARY 1, 2023

Canva lets you edit photos and upload them straight from your mobile device, instantly reaching supporters! Google Analytics — Top Fundraising App for Nonprofit Websites Where’s the first place your supporters go to learn more about your organization, its mission, and your upcoming opportunities for involvement?

Org 82

Org Raise Tools Help 82

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Flickr Photo by Metro Transportation Library and Archive. You also need to think through your content and engagement strategy. Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. New Fans (Likes). Unsubscribes.

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Louis Gray He’s on the Google + team and shares items about new features, analytics, and other stuff. Vincent Mo – technical lead for google + photos. What content do you find resonating? You can mix it up with specific content for Google + and content cross-posted from your other channels.

Google 98

Google Time Nonprofit Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Flickr Photo by Jek in the Box. We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. We launched the Zoetica Salon this week.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

Photo by Dwinton. The tools include Google Analytics, PostRank, Feedburner, and others. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Analyzing Your Blog Content With Metrics and Insight Of course, you need to set overall goals for your blog and understand your audience.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

Flickr Photo by Roberto Ferrari - Creative Commons License Some Rights Reserved. If you know of other tools (or tips) that make you more efficient managing content, engagement, and tracking on social media, please share them in the comments. Planning Content on Weekly Basis. Guest Post by James Young , SpredFast.

Social Media 99

Social Media Tools Media Social 99

Tech Soup

SEPTEMBER 7, 2012

Audience Analysis. They give you a way to prioritize content based on what resonates with your audience so that you can reduce the noise (see Ben's blog post on the importance of prioritization through wireframes). Create a content strategy: Don't forget to plan your content strategy! Create a Visual Strategy.

Design 55

Design Web Strategy Slides 55

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Photo by M. Data Analysis. This conversation explored common pitfalls to analysis approaches and how to avoid them. Wayside House for some beginner tools for automating a micro content strategy. Schenekenberg. Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations.

Summary 94

Summary Social Media Measure Media 94

NTEN

JULY 28, 2010

First Step – Analytics. Take a moment to investigate the following data: Analytics : Configure and then analyze reports from your web analytics to see which page on your site is the first stop for folks referred from social networking sites. If it’s just content, then link directly to the content. Definitely.

Social Media 67

Social Media Site Media Social 67

The Modern Nonprofit

JANUARY 16, 2024

They’re a social impact digital agency that leverages data and tech with a human approach, whether that’s data analysis, digital strategy, web development, or training. They work to help you make the best use of your website, analytics, digital content, advertising, social media , email, and more.

Platform 105

Platform Social Media NPO Grant 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2012

Photo by Beth Kanter, Net Funders Conference, October, 2011. Content Delivery Is Not Learning. Content delivery is less important then the skill to making sense of it and that needs to be what “classroom time” is about. They gave the students tests based on content and scored them.

Experiment 116

Experiment Learning Create Exercise 116

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Flickr Photo from SteveTookIt. Photo by RedRaspus. I have years of blog content and resource collections. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Think of how you want to be successful in 2009.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 10, 2013

Flickr Photo by Damian Devilla. Negative feedback on Facebook is when a user will hide, hide-all or unlike your content. Hiding content is like deleting an email without reading it or hitting the spam button. Compare post content to see what types cause hides or low engagement. Are you posting too frequently?

Content 116

Content Facebook Spam Strategy 116

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

Why not join, upload your logo in the photo pool, and write a wall post promoting your latest your Facebook project! Michelle Murrain adds that she won't sign up until the content is more compelling and the social graph is open. The Technovist offers some 5 tips for nonprofits to get started with social networking sites.

Nptech 50

Nptech Tag Facebook Wiki 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. Content Analysis of Comments on post and shares. Source: Uploaded by user via Beth on Pinterest.

Metrics 122

Metrics Audience Content Facebook 122

Nonprofits Source

MARCH 21, 2018

They aren’t afraid to retweet relevant posts, or share photos. Go to their Twitter account and you will find some fantastic photos, not only taken by them but also those that have been shared by other relevant accounts. Does your nonprofit leverage Twitter to grow awareness and promote content? Recommended social media tools.

Social Media 109

Social Media Resource Marketing Media 109

Nonprofit Tech for Good

FEBRUARY 8, 2015

It’s impossible to apply Twitter best practices across all segments of the nonprofit sector because of the wide variety of causes and follower counts, but scientific analysis of Twitter clearly indicate that there is right way and a wrong way to use Twitter. Give your followers useful, interesting, retweetable content.

Twitter 100

Twitter Practice Mali Nonprofit 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Photo by the TruthAbout. Analyzing your blog content First, you need to set overall goals for your blog and understand your audience. Avoid Analytophilia Alexandra Samuel coined that phrase in a post on social media analytics and metrics about the greatest peril of social media: analytophilia.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Photo by Notemily. Want Useful Analytics? Tools fall into one of three categories – content analysis, surveys, or analytics. Marlene Oliveira, Copywriter and Communications Consultant, shares an interview with Jason Shim, “ Google Analytics Basics for Nonprofits: Interview with Jason Shim.”

Measure 115

Measure Learning Case Study Metrics 115

Qgiv

OCTOBER 17, 2023

Use a table of contents slide to inform your board members of your meeting’s agenda from the start. Some may prefer more of an analytical approach, while others may enjoy a more upbeat and personable proposal. Explain your analysis of the figures and how they affect your mission to keep your members emotionally connected.

Slides 52

Slides Tips Proposal Template 52

NonProfit Hub

JUNE 4, 2015

You’ve perfected the copy, mulled over the ask and even added photos and graphics to really make sure that you crush it to get a stellar response. Take opportunities to get your audience engaged with your emails to see who is reading and interacting with your content. The work is done and you’ve finally clicked send. Analyze More.

Spam 28

Spam Rate ROI email 28

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Flickr Photo by whatchamakallit. Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Social media has rocked the world of web analytics and metrics!

Metrics 56

Metrics Social Media Media ROI 56

Care2

JULY 2, 2009

link] Scoopler: Aggregator that organizes content being shared on the internet as it happens via blogs and major social networks. Think of it like eye-witness reports of breaking news, photos and videos from big events, and links to the hottest memes of the day. I have seen many such websites that provide competitive analysis for free.

Social Media 70

Social Media Track Media Tools 70

Achieve

MARCH 17, 2023

Once you’ve identified the channels that may appeal to your supporters or a specific segment of your donors, it’s important that you tailor your content to each specific platform. Determining how often you should send text messages and what type of content resonates best with supporters will require some testing and strategic analysis.

Channel 52

Channel Donor Demographics Social Media 52

Non Profit Quarterly

AUGUST 3, 2022

Inequities around who sees and who remains blind have undoubtedly been aggravated by recent innovations in ‘Big Data’, so many of which are perhaps more bluster than reality, with companies like the data analytics consultancy Acxiom confidently promising clients a panoptic ‘360-degree customer view’. becomes Playment’s property.’

Work 68

Work Amazon Platform Los Angeles 68

Tech Soup

JANUARY 8, 2013

We're entering an age when data analytics software is just starting to process all this information about us – starting with our buying habits so online advertisers can perfectly tailor ads to us. TechSoup Global's content curator, Ginny Mies. Some Final Bold Predictions.

Tech 74

Tech Library Internet Nonprofit 74