Nonprofit Tech for Good

AUGUST 9, 2021

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. Of all social media, LinkedIn is the platform best suited for employee advocacy.

Linkedin 357

Linkedin Practice Social Media Sponsor 357

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). As we’ve said before , advocacy is a must for long-term impact.

Benchmark 65

Benchmark Hunger Advocacy Channel 65

Nonprofit Tech for Good

JUNE 7, 2011

The time is ripe for the early adopters in the nonprofit sector to embrace m-Advocacy, otherwise known as mobile advocacy. Well-known e-advocacy vendors like Convio , Democracy in Action , and Blackbaud will likely also soon add mobile advocacy to their list of services as well. At least I hope so. That said, bravo PETA!

Advocacy 208

Advocacy Mobile Nonprofit Adopt 208

EveryAction

SEPTEMBER 2, 2022

Last week, we went over digital advocacy forms. Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates. The click-through rate for mobile fundraising messages was 6.3 percent , and 10 percent for mobile advocacy messages.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.

Rate 75

Rate email Advocacy Social Media 75

NetWits

MAY 31, 2012

Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1% That reason … crowded inboxes.

Rate 172

Rate Technique email Open 172

The MatrixFiles

JANUARY 4, 2023

For example, AAPACN has research that shows having at least one AAPACN-certified nurse at a skilled nursing facility improves quality outcomes and increases reimbursement rates. The Pet Advocacy Network meets members at industry events to solicit feedback and share what Pet Advocacy is doing to showcase the industry and its issues.

Associations 246

Associations Podcast Learning Wisconsin 246

Nimble AMS

DECEMBER 7, 2023

Benefits like training, certifications and credentials, fueling industry growth, advocacy, and help with career advancement are all up significantly from last year. Among those top sources, more members rate the quality of professional education and training from their association as “excellent” than those of their employer (50% versus 38%).

Associations 106

Associations Tips Trend Industry 106

M+R

APRIL 27, 2023

This year we are serving up data from 215 amazing nonprofit partners, with a refreshing mix of fundraising, advocacy, engagement, and marketing. We also compare retention rates and annual value for one-time and monthly donors. Also: we say goodbye to open rates! Email generated 14% of all online revenue.

Benchmark 111

Benchmark Studies Social Media Chart 111

The MatrixFiles

FEBRUARY 23, 2024

Unfortunately, it continues to rise, spreading from national news down to the local level at an alarming rate. Members are increasingly distrustful of government and jaded about advocacy, leading to less engagement in advocacy and government affairs. How is declining trust affecting your association?

Associations 130

Associations Industry Government Education 130

Connection Cafe

OCTOBER 10, 2019

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. ” How it does that presents quite a few lessons.

Advocacy 33

Advocacy Tools Conservancy National 33

Care2

APRIL 9, 2013

The 2012 eNonprofit Behnchmarks Study was just released and it''s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. Email response rates are down, particularly around fundraising messaging. Now the bad news. Online Fundraising.

Rate 76

Rate email Benchmark Fundraising 76

Candid

AUGUST 22, 2024

Foundations with larger boards tend to be more diverse, and those with two or more BIPOC board members rated racial equity as significantly more relevant to their foundation’s mission than foundations with one or zero BIPOC board members. Yet only 22% of lean foundations surveyed engage in advocacy.

Foundation 87

Foundation Adopt Policy Practice 87

NetWits

DECEMBER 1, 2011

The tie between online advocacy and fundraising is significant. So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. Connecting Online Advocacy and Fundraising: The 1 Key to Success.

Giving 235

Giving Advocacy Rate Action 235

Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. Care2 has collected the most effective tips you need to know to improve your fundraising and advocacy programs. What can fundraising professionals do to put 2023 back on track?

Research 69

Research Trend Help Benchmark 69

M+R

MAY 31, 2022

So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email. Now, however, we’ve got three different open rates to think about. Others haven’t, so you’re still seeing “open rate” — but now it means “combined open rate.”.

Mail 116

Mail Spam Rate email 116

The MatrixFiles

JANUARY 4, 2023

For example, AAPACN has research that shows having at least one AAPACN-certified nurse at a skilled nursing facility improves quality outcomes and increases reimbursement rates. The Pet Advocacy Network meets members at industry events to solicit feedback and share what Pet Advocacy is doing to showcase the industry and its issues.

Associations 130

Associations Podcast Learning Wisconsin 130

TechImpact

AUGUST 30, 2013

37% of nonprofits attribute their organization’s success on social media to executive management’s advocacy of social media. Email advocacy campaigns had a 3.5% response rate. 07% response rate. Nonprofits saw a 264% growth in Twitter followers in 2012. 62% of nonprofits say cloud computing is a low-cost investment.

Stats 267

Stats Social Media Media Technology 267

Bloomerang

JULY 24, 2024

Lots of nonprofits have membership programs—art organizations, cultural institutions, advocacy groups, parks, clubs, and YMCAs , to name just a few. In short, a membership program offers members exclusive benefits and perks for a recurring fee. While anyone can engage with you, members pay dues to get additional value. We’re all ears!

Model 85

Model Museum Survey Bookmarking 85

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.

Benchmark 68

Benchmark Advocacy Social Media Studies 68

Nimble AMS

NOVEMBER 30, 2022

Worked in advocacy efforts? . What is your membership retention rate? . Were more members involved in advocacy efforts? Add a profile of your youngest member involved in volunteering efforts, or a member who’s been involved in advocacy for twenty years. . Completed certification courses? . In volunteering?

Report 103

Report Tips Associations Advocacy 103

Care2

FEBRUARY 20, 2024

It's a comprehensive learning experience with session content that is backed up by case studies and immediately applicable to your advocacy and fundraising programs this year. Register here : [link] Use our code: Care2 for 20% off the registration fee. Making Sense of Google Analytics 4

Professional 41

Professional Digital Reddit Strategy 41

Candid

JUNE 28, 2022

Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support. The average retention rate for the nonprofit sector hovers around 45% , meaning that for most organizations, less than half of their donors give again from one year to the next. . Let’s take a closer look at each stage. .

Donor 103

Donor Retention Rate Database 103

The Science Behind Engaging your Supporters

MAY 15, 2019

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email fundraising response rates are down 13%. Email advocacy response rates are down 15%. It’s getting tough to break through the email crowd.

Benchmark 81

Benchmark Digital Report Learning 81

M+R

DECEMBER 13, 2022

Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Testing changes to your donation form to improve conversion rates. Updating your landing page content to introduce you to new constituents.

Fundraising 98

Fundraising America United States Track 98

Greater Giving

JUNE 1, 2023

It goes beyond financial contributions and encompasses volunteerism, advocacy, and raising awareness. These systemic issues can lead to higher rates of mental health struggles, homelessness, and isolation within the LGBTQIA+ community. Advocacy and Awareness : Philanthropy extends beyond monetary contributions.

Philanthropy 75

Philanthropy Giving Advocacy Awareness 75

Connection Cafe

AUGUST 2, 2016

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. This experience in online advocacy doesn’t have to yield this outcome.

Advocacy 20

Advocacy Action Rate Conversation 20

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? However, it’s important to note that the 2010 fundraising response rate was actually 0.08% and fell 19% on average from 2009 to 2010. Online Advocacy and Email. Online Fundraising.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

The NonProfit Times

JULY 8, 2024

A loyalty strategy that reinforces advocacy and social loyalty will be more effective for membership organizations where member affinity already skews toward emotion. Even in commercial environments, transactional loyalty is better suited to converting new customers to repeat customers.

Research 52

Research United States Survey Associations 52

EveryAction

SEPTEMBER 20, 2016

Goal: Engagement Metric: Overall Engagement Rate. Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. Goal: Website traffic Metrics: Clickthrough Rate, Visits.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

NOVEMBER 15, 2019

There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give.

Relationship 240

Relationship Software Management Pledge 240

Saleforce Nonprofit

DECEMBER 11, 2021

By: Eric Zuehlke, Head of Editorial, Division of Global Communication and Advocacy, UNICEF and Martha Mackenzie, Global Humanitarian Advocacy Lead, UNICEF. Head of Editorial, Division of Global Communication and Advocacy, UNICEF. . Eric Zuehlke is Head of Editorial in UNIC EF’s Division of Global Communication and Advocacy.

Children 59

Children Share Impact Bangladesh 59

Nonprofit Tech for Good

JANUARY 24, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Now your team can boost your open rates to 37% just by adding video! After the challenges thrown at us throughout 2020, no one’s quite sure what 2021 will bring.

Donor 334

Donor Ideas Social Social Media 334

M+R

JULY 27, 2023

Does our theory that robust email advocacy largely takes care of cultivation no longer hold as much water as we once thought? Email fundraising response rate went up 11% for the test group. Now, we did hypothesize that the test group would give at higher rates. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

NetWits

MARCH 3, 2011

And we’re taking advocacy to a whole new level on March 9, 2011 by bringing together key industry experts for “Advocacy Live!” And we’re taking advocacy to a whole new level on March 9, 2011 by bringing together key industry experts for “Advocacy Live!”

Money 133

Money Causes Time Blackbaud 133

Care2

NOVEMBER 4, 2022

Did you know: SMS has a 98% open rate and 60% of text messages are viewed within the first five minutes! At Care2, we’re conducting market research to gain a deeper understanding of the state of SMS in the nonprofit sector’s advocacy and fundraising initiatives. Tell us what you think (or don’t think) of SMS marketing.

Survey 41

Survey Advocacy Charity Rate 41

Media Cause

AUGUST 16, 2022

Earlier this year, the fast-growing advertising and marketing agency serving nonprofits also furthered their commitment to using technology by announcing the redesign of Rally Starter , a fast, simple-to-use platform that makes online advocacy and impact accessible to even the most novice activists, as well as their supporters.

Causes 52

Causes Media Companies Award 52