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3 Grassroots advocacy milestones to meet this month

EveryAction

He likely didn’t have grassroots campaigns in mind when he uttered those words, but Twain’s advice is spot-on for grassroots advocacy practitioners as they make a plan to engage the new Congress. Meeting these three milestones before the end of the month will get your grassroots team back on track just in time to launch your 2023 campaigns.

Advocacy 198
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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

That’s why we often say that advocacy is for everyone: when decisions are being made that affect your organization’s work, mission, and vision, it just makes sense to get involved, unite your supporters, and move them to take action with you in pursuit of a specific mission-oriented goal. This means their voices hold power in a range of ways.

Advocacy 222
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4 Easy ways to recruit for your virtual lobby day

EveryAction

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. Looking for more ways your technology can boost your advocacy program?

Virtual 163
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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Track your own data.

Analytics 122
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What actually happened: Apple Mail Privacy Protection

M+R

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. How does your email program record and report those opens? Left unread.

Mail 108
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5 ways to supercharge your fundraising ads before the ball drops

M+R

Tune up your tracking in advance of key moments. If you’re just getting up and running with ads, check on your Meta Ads Manager Account , a tool to run and report on ads for Facebook and Instagram. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics.