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[ASK AN EXPERT] How To Build A Nonprofit Mailing List

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

My director of development & communications is giving serious thought to taking our hard copy newsletter and changing it to an e-newsletter. How do I convince her that a printed newsletter is worth the investment? We continue to solicit donors using direct mail and emails. It also includes a business reply envelope.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

Practical advice: How often to message people? Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Layering on social media to reinforce the message in your mailing is generally a good idea.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. The third post in this series, 10 Donation Page Best Practices for Nonprofits , provides detailed advice, but its worth reiterating that the first step in being successful in online fundraising is having well-designed, data-driven donation pages.

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What’s in My Inbox | How do you steward your monthly donors?

Pamela Grow

It’s not even how compelling your offer is, or your mailing list. A few years back, I asked donor retention expert and copywriter Lisa Sargent for her advice on stewarding monthly donors, and here is what she said: Some “best practices” I’d recommend based on direct experience and personal research: 1.) and it also says thank you.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

Practical advice: How often to message people? Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Layering on social media to reinforce the message in your mailing is generally a good idea.

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[ASK AN EXPERT] What’s The Best Way To Steward Tribute Donors?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to recognize and steward tribute donors: Dear Charity Clairity, Our small organization has been around for many years, but we have only just recently begun receiving donations “in memory of a loved one in lieu of flowers” for example. What would you suggest?

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