Nonprofit Tech for Good

JUNE 23, 2020

The third post in this series, 10 Donation Page Best Practices for Nonprofits , provides detailed advice, but its worth reiterating that the first step in being successful in online fundraising is having well-designed, data-driven donation pages. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

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Bloomerang

MARCH 22, 2024

Today’s question comes from a nonprofit employee who wants advice on whether they should hire a development consultant: Dear Charity Clairity, I’m a one-person development shop, wondering if I should hire a consultant to help with some of the work that’s not getting done. Develop user-friendly donation landing pages and gift processing.

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Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Bloomerang

AUGUST 27, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not you have to ask for donor feedback in person. . Dear Charity Clairity, I recently read your advice about how to tactfully ask for donor feedback without making promises, and I appreciate what you had to say. I also received articles in the mail.

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Bloomerang

NOVEMBER 3, 2023

Today’s question comes from a nonprofit employee who wants advice on how to recognize and steward tribute donors: Dear Charity Clairity, Our small organization has been around for many years, but we have only just recently begun receiving donations “in memory of a loved one in lieu of flowers” for example. What would you suggest?

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Donor Gift Charity Newsletter 89

Bloomerang

NOVEMBER 13, 2023

If you aren’t segmenting, these four unique recipients would all get the same exact appeal: Can you imagine making a gift and then immediately receiving another ask? For example: Enclosed is my gift of: $<ASK 1> to [repeat what the letter said the donor’s gift would do] $<ASK 1.5>

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Bloomerang

DECEMBER 16, 2021

Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically. We’re here to talk about 3 steps to closing over $10,000 gifts by December 31st. It is not too late to raise major gifts this year. Julie: Let’s do it. That’s right.

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Bloomerang

MARCH 13, 2023

I often say “ if you want gifts, give them.” Practical advice: How often to message people? Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Keep priming the pump. Need proof? More is more.

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email Communication Mail Nonprofit 121

Pamela Grow

JANUARY 25, 2024

It’s not even how compelling your offer is, or your mailing list. A few years back, I asked donor retention expert and copywriter Lisa Sargent for her advice on stewarding monthly donors, and here is what she said: Some “best practices” I’d recommend based on direct experience and personal research: 1.)

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Bloomerang

JANUARY 13, 2022

Donors who just made a donation to your nonprofit during the end-of-year giving season might not think you need another donation from them so soon after they made their last gift. They also might have stretched their budgets for holiday gifts and travel and don’t have as much to give as they would during other times of year.

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Candid

APRIL 6, 2023

Promotional advice: 42% of donors giving is due in part to hearing a story from someone a nonprofit has helped. Take it a step further by creating templates and toolkits that fundraisers can use to share information about your campaign on key channels like mailings, social media, email, SMS messaging, and more. Leveraging direct mail.

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Campaign Fundraising Mail United States 98

Bloomerang

JANUARY 20, 2023

Today’s question come from a fundraiser and donor who wants advice on how to handle poor donor engagement: Dear Charity Clairity, I’m a fundraiser, but also a donor. This year they’ve sent me some expensive mailings, and a couple of appeals asking me via letter to renew my gift or consider increasing it to $7,500.

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Bloomerang

AUGUST 11, 2023

Today’s question comes from a director of development who wants advice on how to quickly and efficiently find the best major gift and planned giving prospects: Dear Charity Clairity, We recently purchased donor analytics and now have a database overlay indicating who has major gift and planned gift likelihood.

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Analytics Donor Gift Database 63

Bloomerang

AUGUST 7, 2021

Today’s question comes from a nonprofit employee who wants advice on how to encourage their Development Director to take meetings with major donors. . The real work of major gift fundraising is relationship building. Major gifts development requires an upfront investment, yet it’s one that should pay off down the line in spades.

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Bloomerang

DECEMBER 11, 2021

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. Whatever your mission, the better you tailor your message to what’s top of mind for people, the more likely you’ll be able to inspire them to make a gift to you now. per dollar raised.

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Rate Donor Retention Mail 107

Bloomerang

JUNE 9, 2022

Therefore, you also probably have specific major gift fundraisers on your staff to communicate with these supporters. In this guide, we’ll cover some key information about how you can find your organization’s major donors and determine the right ways to engage them to solicit major gifts. Let’s get started. Who are your major donors?

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Bloomerang

MARCH 13, 2023

I often say “ if you want gifts, give them.” Practical advice: How often to message people? Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Keep priming the pump. Need proof? More is more.

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email Communication Mail Nonprofit 73

Get Fully Funded

MAY 29, 2023

It needs to be warm, sincere, and prompt so that it closes the loop on the gift and makes the donor feel great about their giving experience. We call it the Cycle of Giving and here’s how it works: The donor gives a gift. The nonprofit receives the gift. It makes me wonder if I gave my gift to the right organization.

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Bloomerang

OCTOBER 14, 2022

Today’s question comes from a nonprofit employee who wants advice on the best fundraising strategy for new nonprofits. . Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Do you have one?

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3rd Sector Labs

JUNE 30, 2014

Next problem, the fundraising advice. A recent Third Sector Labs survey of fundraising advice showed us that 80% of expert advice focused on content, messaging and materials. Less than 5% of the advice focused on technology and/or data. Yet all fundraising appeals and campaigns start with data. People know people.

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Bloomerang

MAY 26, 2021

While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. . Options could include: Direct mail. Peer-to-peer fundraisers. Events (live or remote).

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Program Donor Tips Channel 116

The Storytelling Non-profit

APRIL 25, 2022

As a non-profit organization, a thank you letter is one of the first touch points a donor receives after making a gift to your organization. Tip #1 Personalize as much as possible There’s nothing worse than reading something that feels like it has been mass mailed, and it’s probably one of the quicker ways to turn your reader off.

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Roundtree

FEBRUARY 14, 2022

My one piece of advice to my daughter and son-in-law at their wedding was “never assume what has never been said.” Never assume they know the impact their gift is having. If you want donors to remain as excited as they were when they first gave, then tell them stories of how their gift is making a real difference in the world.

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Donor Relationship Retention Gift 52

Qgiv

SEPTEMBER 1, 2021

Before you hit send, use this helpful advice to get the most out of your email marketing for Giving Tuesday. The more you can tailor an email to the recipient the better you’re able to communicate to them directly and secure your Giving Tuesday gift. Direct mail. Direct mail still works as a means to raise funds and get noticed.

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Channel Marketing Donation Giving 52

The Modern Nonprofit

APRIL 6, 2021

In this blog, you’ll learn about: Annual Giving, Donor Retention, Major & Legacy Gifts, Online Fundraising, Boards & Leadership, Content Marketing, Social Engagement , Strategy & Management, and Culture & Values. While her content might not look super modern, her advice is invaluable. Clairification .

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Bookmarking Storytelling Nonprofit Social Media 98

Bloomerang

APRIL 26, 2021

Both outright (annual and major gifts) and deferred (legacy gifts). It costs from 5 to 25 cents on the dollar to renew current donors and/or generate major, capital and legacy gifts from individuals. My first piece of advice is this: . Would you consider joining your mailing list? to raise $1). If not, why not?

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Pamela Grow

JANUARY 13, 2021

We continue to solicit donors using direct mail and emails. Many thanks for your professional advice, Bonnie. Strong donor retention is the foundation of your loyal giving, your monthly giving, your mid-level giving, and your major gift program. This can all lead to the final gift of a bequest.

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Newsletter Donor Retention Nashville 52

Nonprofit Tech for Good

DECEMBER 13, 2018

She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. What happens after someone makes a gift? Growing your mailing list. Is the donation page branded or customized in a way that looks trustworthy and specific to your cause?

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Qgiv

AUGUST 5, 2021

That means more than half won’t make another gift to your nonprofit. This means, you have their consent to reach out via direct mail, email, calls, and texts! Use that checkbox for event registrations, volunteer signup forms, and mailing list signup forms. Reaching donors and engaging with them is important for donor retention!

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Neon CRM

JUNE 16, 2023

Once a donor’s initial gift is made, you can’t simply ignore them afterwards and expect them to give again. Offer specific options Most advice will say it’s important to give a specific amount when making a request. In fact they are six times more likely to leave a legacy gift and have a retention rate of 90%.

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Map Donor Guide Newsletter 52

Qgiv

JUNE 23, 2021

These days, investing in fundraising tools with CRM integrations is more of a necessity than general fundraising advice. Gift range chart. As you lead potential donors to make that gift, make sure the process is positive and streamlined so that they’ll be more likely to donate again later. . Direct mail.

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Campaign Effective Fundraising Nonprofit 98

Have Fun - Do Good

JULY 22, 2009

I can use all the inspiring quotes and advice I can get! In our fast paced world, spending time with someone can be more valuable and memorable than a physical gift. A friend of mine's mom has been giving the gift of time to her grandchildren and children for years. A date to do something together. A donation.

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Alternative Gift Ideas Children 40

Qgiv

FEBRUARY 2, 2022

This can mean a lot to donors, especially if they’re going through a difficult time or need to know that their gift made a difference. A third way of showing some donor love is to send donors a donor appreciation gift. Who doesn’t love receiving goodies in the mail? Personalize the experiences you offer as much as possible.

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Donor Virtual Hosting Template 52

Bloomerang

AUGUST 4, 2022

In this roundup, I compiled the best year-end fundraising advice from several nonprofit consultants in my network. If you had one piece of advice for successful end-of-year fundraising what would it be? Vary Gift Amounts. The suggested gift amounts listed in your appeal should be based on the donor’s last gift.

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Nonprofit Tech for Good

NOVEMBER 14, 2018

5) What is the most important piece of fundraising advice that you have to offer charitable organizations in Brazil? 51% of donors in Brazil prefer to give online (credit/debit card), 22% by bank/wire transfer, 13% cash, 9% via PayPal, 3% through direct mail, and 2% via mobile payments. ? 11% of donors in Brazil give tribute gifts.

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Brazil Trend Giving Social 126

Tech Soup

MARCH 25, 2016

Common examples of cornerstone campaigns are yearly renewal and membership drives, monthly giving recruitment efforts, matching gift campaigns, and the ubiquitous year-end appeal. Renewals and membership drives are the most common cornerstone campaign in direct response fundraising and have their origins in direct mail.

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Nonprofit Tech for Good

DECEMBER 13, 2010

Direct mail and e-newsletters are still the leaders. What the best piece of advice you could offer nonprofits about social media, and online communications in general? My advice would be to ask around – see who’s already interested in social media in their personal life. I know resources are always a struggle. Anything else?

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