How To Segment And Personalize Appeals To Raise More Money At End Of Year
Bloomerang
NOVEMBER 13, 2023
Sounds complicated, how would we do that? In your head it may sound complicated and your knee-jerk reaction may be to wonder whether it’s really worth it to segment. If you aren’t segmenting, these four unique recipients would all get the same exact appeal: Can you imagine making a gift and then immediately receiving another ask?
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