The Fundraiser’s Field Guide to Donor Optimization
NonProfit PRO
APRIL 15, 2024
Learn how to elevate every aspect of your fundraising programs—from acquisition to reactivation, digital co-targeting to housefile optimization.
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Nonprofit Tech for Good
JUNE 23, 2020
Related Webinar: Online Fundraising Best Practices for Nonprofits. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation. 1) Implement Donation Page Best Practices.
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Bloomerang
FEBRUARY 2, 2024
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on how to persuade leadership to get donor thank-you letters out sooner: Dear Charity Clairity, I just took a new job and have discovered they don’t get thank you letters out for two weeks.
Bloomerang
MARCH 8, 2024
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on whether they can credit a donation in 2023 if the check was dated 2024: Dear Charity Clairity, A donor advised in early December a $20,000 check was mailed to us. The postmark rules.
Bloomerang
DECEMBER 11, 2021
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., I know about donor retention rates, goals, etc.,
Bloomerang
JUNE 30, 2023
CFRE, our very own Fundraising Coach , also known as Charity Clairity. And do I thank the donor or the administrator? My boss says we only thank the administrator, because the donor has already been thanked for their gift and received a tax deduction. Because the donor has not been thanked by YOU.
Candid
APRIL 6, 2023
Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. Think about peer-to-peer fundraising as a ripple effect: One person connects their friends, which expands into reaching those friends’ social circles, and so on.
Bloomerang
MAY 26, 2021
So you want to start up (or restart) a donor acquisition program. The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. Options could include: Direct mail.
Pamela Grow
JANUARY 25, 2024
With the overall decline in both donors and dollars, smart nonprofits are recognizing the importance of monthly giving programs. It’s not even how compelling your offer is, or your mailing list. In other words, what does your donor care look like? No, it’s not the theme you decide upon. It worked well.
Bloomerang
NOVEMBER 3, 2023
CFRE, our very own Fundraising Coach , also known as Charity Clairity. I’m of the firm opinion you can never thank donors too much, so the real question is “What’s not enough?” How to thank tribute donors and honorees Here are tips for thanking tribute donors, at a minimum: Prompt: Within 24 – 48 hours.
Bloomerang
JANUARY 20, 2023
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question come from a fundraiser and donor who wants advice on how to handle poor donor engagement: Dear Charity Clairity, I’m a fundraiser, but also a donor. Sometimes wearing both hats is challenging.
Blue Fox
OCTOBER 1, 2021
Inform, guide, motivate, and recognize your board members and watch them become your fundraising heroes! That means fundraising season is right around the corner. Is your staff prepared to make the asks, attend the events, mail the collateral and try some Facebook fundraising ads? Grab your pumpkin spice latte!
Bloomerang
JANUARY 13, 2022
Traditionally, January isn’t a very lucrative month for fundraising. Donors who just made a donation to your nonprofit during the end-of-year giving season might not think you need another donation from them so soon after they made their last gift. Start by thanking your donors. Ask your donors to give monthly.
3rd Sector Labs
JUNE 30, 2014
Many nonprofits don’t know their donor data. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Build a fundraising strategy? Combat the challenges of donor retention? So, how do we know that nonprofits don’t know their donor data? Data degrades.
Kindful
JUNE 15, 2021
Although many nonprofits still report receiving more donations offline than online, online fundraising is too valuable to ignore. If your organization is interested in beginning the process of collecting donations online, keep reading to see our advice for navigating the technical world of online giving. Online fundraising channels.
Qgiv
AUGUST 5, 2021
Reaching donors and engaging with them is important for donor retention! On average, nonprofits only manage to retain between 40-45% of their donors each year. Take a look at how you can use mobile engagement to keep your donors captivated by your organization. What is mobile marketing and why does it matter?
The Storytelling Non-profit
MAY 3, 2022
Any nonprofit organization dreams of having successful fundraising campaigns. Of course, managing a fundraising campaign can have a lot of parts and pieces. It can be a challenge to figure out how to manage them all while dealing with other day-to-day fundraising tasks.So, what is the key behind a successful fundraising campaign?
Bloomerang
AUGUST 11, 2023
CFRE, our very own Fundraising Coach , also known as Charity Clairity. It’s just me as DOD, an associate development director, a part-time events manager and an assistant who handles the database and donor acknowledgements. I suggest you go back to your boss and revisit the reason you invested in donor analytics in the first place.
Allegiance Group
SEPTEMBER 16, 2022
Are you charged with writing the fundraising appeals for your nonprofit? If so, you’ll want to read our tips for better writing effective fundraising letters. At Allegiance Group, when we talk about fundraising writing, we focus primarily on direct mail and email appeals directed toward individual donors.
Bloomerang
JUNE 9, 2022
As a nonprofit fundraiser, you’ve probably heard some variation of the phrase, “treat every donor like a major donor.” If you treat every donor like a major donor, you’d probably run out of team member time. Plus, not all of your supporters want to be wined and dined like a major donor. Let’s get started.
The Storytelling Non-profit
APRIL 25, 2022
As a non-profit organization, a thank you letter is one of the first touch points a donor receives after making a gift to your organization. This thank you letter can be the gateway to building a long lasting relationship between the donor and your cause. Are you curious about how to write an impactful thank you letter to your donor?
Bloomerang
APRIL 26, 2021
You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. Charities feared last year donors would lose jobs, see income diminish, worry their nest eggs were insecure, and would consequently stop giving. Wonder no more.
Bloomerang
AUGUST 27, 2021
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on whether or not you have to ask for donor feedback in person. . I certainly understand the importance of asking donors for their feedback. . So far, so good. .
Robert Weiner
MAY 15, 2017
They asked for advice on how to handle their existing recurring donations, and whether it’s possible to migrate those transactions to the new processor. Some of the best advice I’ve seen on this came from technology consultant TJ Griffin. Ask your recurring donors to move to the new processor.
Everyaction
FEBRUARY 5, 2018
Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. You started out in direct mail almost 17 years ago.
Bloomerang
OCTOBER 14, 2022
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on the best fundraising strategy for new nonprofits. . I’m excited to get a fundraiser going for our organization to further benefit our clients and their missions! .
Pamela Grow
JANUARY 13, 2021
This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. We continue to solicit donors using direct mail and emails. Many thanks for your professional advice, Bonnie. Put the donor in the picture. The photos need captioning.
Neon CRM
JUNE 16, 2023
Engaging donors is no simple task. Building long-lasting fruitful relationships with your donors requires diligence, hard work, and careful planning. But if you follow the principles of the donor engagement cycle, you can use them as a framework around which to build the rest of your donor stewardship plan.
Bloomerang
MARCH 22, 2024
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Develop or switch to a new donor database , CRM, email provider, or website. Develop a direct mail donor acquisition program. Develop a donor engagement survey. Our Ask An Expert series features real questions answered by Claire Axelrad, J.D.,
Bloomerang
DECEMBER 9, 2022
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question come from a nonprofit employee who want advice on which year to count gifts that are made on or before December 31, but not received until January: . Donor perspective (for tax deduction purposes) . Donor Perspective.
Qgiv
JUNE 23, 2021
As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Why is fundraising important for nonprofits? Focus on Acquiring and Retaining Donors. Let’s begin.
3rd Sector Labs
MAY 14, 2014
Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Well, our best advice is “ Don’t let the show stop!” ” What is fundraising data analytics? As a helpful reference, please visit our Donor Data Management Dictionary. .
Bloomerang
NOVEMBER 13, 2023
Here’s some visual proof that your fundraising communications are not one size fits all. Or being a major donor who should feel known and valued and instead receives a blanket non-segmented appeal message like: Dear friend, If you gave to Sweaters for Penguins in the past, thank you. As in, “Will this REALLY raise me more money?”
Connection Cafe
JUNE 19, 2017
If you’re like me, you probably receive a number of e-newsletters related to fundraising , as well as a print publication or two. But even a casual review makes one thing clear— not everyone agrees on everything, not even in fundraising. Each fundraiser has his or her own lens to view fundraising through. For example ….
Bloomerang
OCTOBER 30, 2023
As we’re preparing for our year-end appeals, can you offer some advice on how we can infuse our year-end appeals with the magic of the season? In the spirit of the season, Festive Fundraiser Dear Festive Fundraiser, Thank you for your letter. Set clear goals: Clearly communicate your fundraising goals for the year-end appeal.
Get Fully Funded
MAY 2, 2022
During the pandemic, countless small nonprofits replaced their signature event with a virtual fundraiser and got amazing results. That success has many nonprofit leaders wondering … should a virtual fundraiser become a regular line item on our fundraising plan? Virtual fundraising requires more creative thinking to pull off.
The Storytelling Non-profit
OCTOBER 5, 2021
I’ve been writing fundraising copy since 2010. If there’s one thing that I’ve learned in 11 years of writing and millions of dollars I’ve raised, it’s that writing for fundraising is its own genre. And writing fundraising emails is its own wonky subgenre. Writing for Fundraising is a Process. Source stories.
Bloomerang
MARCH 13, 2023
Generally not much beyond what these folks feel personally, but I hope you know by now you are not your donors. And when you do send a fundraising appeal , they’ll be receptive. Practical advice: How often to message people? Layering on social media to reinforce the message in your mailing is generally a good idea.
Qgiv
JUNE 23, 2021
If you want to attract more participants to your peer-to-peer fundraising event, consider how you’re marketing it! What other ways can you get more eyes on your fundraiser? Read on for Qgiv’s peer-to-peer fundraising best practices for event marketing. Direct mail appeals are most successful with Baby Boomers.
Nonprofit Tech for Good
FEBRUARY 16, 2013
Part of the reason is a commitment to altruism, but I also use (for lack of a better word) these 31 nonprofits to study how nonprofits are progressing in online fundraising, social media and mobile communications. Results: I am believer that some donors will drop out of the donation process if it is overly complicated or time-consuming.
TechImpact
SEPTEMBER 9, 2013
This is no surprise, but it poses a growing dilemma among nonprofits and foundations as more and more donors, sponsors, and volunteers turn to technology to facilitate actions and make connections. Beyond the social sphere, nonprofits see less activity from mailing (i.e., direct mail and email).
The Modern Nonprofit
APRIL 6, 2021
Many of the most respected professionals run their own blogs to shed light on best practices, challenge the status quo, and even offer humor to help folks fundraise smarter. Claire Axelrad ( @charityclairity on Twitter) has been called a Fundraising Ninja, and we have to agree. THE AGITATOR / DONOR VOICE. Clairification .
Care2
NOVEMBER 6, 2014
All nonprofits struggle with donor retention. We''re reaching the fundraising season where asks are being tailored and success stories are being drafted. You might think that your donors are a mystery. I''m going to let you in on a little secret: your donors should never be a mystery. Think about it like donor dating.
Bloomerang
DECEMBER 2, 2022
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question come from a nonprofit employee who want advice on whether suspense or emotion is a better hook in a fundraising appeal: . If you already have donors, you may know more about what floats their particular boats. — Charity Clairity.
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